Seismic

MARCH 28, 2024

Optimizing sales coaching with software Coaching sellers poses challenges for sales managers due to the added complexity of managing remote teams. To create a scalable sales coaching program that delivers the personalized feedback that sellers require, sales managers need sales coaching software.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Hinge Marketing

MAY 19, 2021

In the fast-moving world of technology and software, new trends are always emerging and vanishing—and firms are challenged to figure which ones to address vs. which ones to leave behind. While there are many opportunities in the marketplace, this article will focus on the top five business challenges of technology and software companies.

Marketing Automation Services 100

Marketing Automation Services Marketing AI Software Peer-to-peer 100

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Webbiquity

JULY 1, 2021

If you need a few thousand dollars to invest in a piece of equipment or business software , for example, this is a great option. Peer-to-Peer Lending (P2P Lending). Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

Sprout Social

JUNE 21, 2022

Starting my career as a woman in software engineering. Almost all my peers were male and the halls were dusted with aggressions—from being labeled by a new classmate as “worthless” simply for being a woman, to worse. I am no stranger to the struggle for representation. Sprout Social’s engineering culture.

Differentiation 99

Differentiation Software Peer-to-peer Communities 99

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why.

Enterprise Management 114

Enterprise Management Marketing Management RFI RFP 114

Sprout Social

AUGUST 30, 2022

If you asked me a year ago what a software engineer did, I would have said something along the lines of “solving problems through code.” Software engineers are tasked with solving the right problems through code—and when solved effectively, they accomplish business goals. My path to software engineering.

Work Management 76

Work Management Software Peer-to-peer Class 76

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hinge Marketing

FEBRUARY 19, 2021

election, and waves of social issues/changes dominating the media and peoples’ attention, it’s not a wonder that the buying cycle for technology and software firms was both unpredictable and unprecedented. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. Which firm is yours?

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Hinge Marketing

MAY 22, 2023

What has not changed is perhaps the most valuable portion of the study—analysis of what the fastest growing firms do differently than their slower growing peers. The High Growth firms are growing over 5 times faster than their Low Growth peers. First among these has been the elevated level of uncertainty.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

Seismic

SEPTEMBER 13, 2022

Sales training software is the answer to these challenges. Sales training software makes it easy to deliver onboarding in a more repeatable and scalable way that keeps pace with the speed of business. How sales training software benefits sales teams. How sales training software benefits sales teams.

Training 52

Training Software Peer-to-peer Sales Cycle 52

Marketing Insider Group

MARCH 9, 2023

If you’re content marketing strategy involves writing about data, software, hardware, cloud computing, or artificial intelligence, you’re bound to find timely and comprehensive research from technology consulting firms. It’s a beautiful thing when our employer is the data source. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Valasys

JANUARY 3, 2024

360-degree Feedback Software has revolutionized the way we receive and give feedback. Benefits of 360-Degree Feedback Self-awareness These tools gather feedback from everyone – peers, bosses, even yourself – revealing where you shine and need polish. It’s like discovering hidden talents or unseen gaps.

Software 40

Software Peer-to-peer Barriers Transparency 40

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Martech

SEPTEMBER 14, 2022

B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. Detailed findings. There was a smaller increase in preference for value-added resellers. A lack of trust.

Vendors 92

Vendors Peer-to-peer Buy Paid Search Agency 92

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Velocity Partners

JANUARY 24, 2024

You may not have any real user data to start working with: If you capture any utilization data at all, it’s hard to draw playful personality-quiz conclusions from the way customers use your billing software. Comparing yourself to peers is a deeply ingrained human instinct. First-party data is the answer. Let’s get into it.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

DemandBase 90

DemandBase Intent Peer-to-peer Account Based Marketing 90

Webbiquity

JUNE 28, 2022

Ghost has a showcase page where they highlight selected clients and show what their software accomplished for these brands by helping them create amazing websites. Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Martech

NOVEMBER 30, 2023

Buyers want to be educated about products, want to engage with their peers in discussing the product and are looking for positive, long-term, renewable relationships with vendors. On the marketing software front, HubSpot has demonstrated the benefits of community ; Salesforce’s Trailblazer community counts millions of members worldwide.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Communities 103

HG Data

APRIL 27, 2022

The CODiE Awards are the industry’s only peer-recognized awards program, with finalists determined by industry experts, to determine the best products, technologies, and services in software, IT, and business technology.

Peer-to-peer 98

Peer-to-peer Paid Search Agency Software Marketing 98

Contify

OCTOBER 6, 2020

Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com, G2 is a peer-to-peer business solutions review website, leveraging customer feedback to rank the best business software.

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Marketing Report 52

Marketing Insider Group

JANUARY 24, 2022

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Quick Takeaways. 5 Actionable Content Marketing Lessons for SaaS.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

TrustRadius Marketing

MARCH 11, 2022

For students who need to spend more time practicing a concept, online exercises and curriculum can also help them work at their own pace and still keep up with their peers. As technology has rooted its way into our day-to-day existence, education has been changed. Long gone are the times of thumbing through an Encyclopedia.

Practices 140

Practices Peer-to-peer Budget Programs Work Management 140

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Marketers know that finding ways to increase customer engagement is good for the bottom line. That’s because loyal customers are more likely to buy again, and buy more than before.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Account-Based Marketing Boosted with Company Data

NOVEMBER 28, 2021

Sales professionals who leverage sales technology outperform their peers. In this article, we'll introduce you to the eleven sales software categories that we think are the most important for you to be acquainted with.

Peer-to-peer 98

Peer-to-peer Tools Touchpoints Software 98

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. In Figure 1, we see that high growth government contracting firms grew about two and a half times faster than their average growth peers.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Oktopost

NOVEMBER 12, 2020

Social media marketing is always changing. We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. Not surprisingly, social networks do the same. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Webbiquity

NOVEMBER 10, 2020

Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius. Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

PureB2B

MAY 30, 2022

The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “ The award mirrors Leadiro’s high user rating on G2 Crowd, the world’s top website for peer-to-peer business solution reviews. “ Currently, Leadiro has a high G2 Crowd rating of 4.4

Peer-to-peer 62

Peer-to-peer Leads Lead Marketing Qualified Leads 62

Heinz Marketing

APRIL 14, 2022

CMOs must develop close relationships with their functional peers, such as the CFO and CSO to drive alignment around growth and customer experience with a common C-suite KPI dashboard. The CMO should partner closely with key functional peers. In the digital age, this approach no longer works. More on that below.

CMO 109

CMO Relevance Enterprise Management Peer-to-peer 109

Hubspot

JULY 6, 2020

Here are the best CRM software solutions for nonprofit organizations. HubSpot CRM also has an extensive ecosystem of integrations , allowing you to seamlessly connect your contact management tool to other pieces of software needed to run your organization. Neon offers cloud-based software specifically for nonprofit management.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Contacts 63

Act-On

SEPTEMBER 24, 2023

She narrows potential options by visiting provider websites, reading third-party reviews, talking with peers, and possibly attending trade shows to check out solutions in person. Hitting the #1 position in search results is every SEO marketer’s dream. However, when that doesn’t happen, it leaves you asking: What went wrong?

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Zoominfo

APRIL 19, 2023

Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. It’s true that most sales professionals improve with experience, but if you can provide feedback and personalized goals, it’s possible to accelerate the learning process and get your sellers engaging with prospects faster.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. A history of ABM ABM’s roots are traced back to the customer-centric philosophy propounded by Don Peppers and Martha Rogers in their work, “The One to One Future.”

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62