Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? But failing to do it can be very costly.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Heinz Marketing

APRIL 9, 2020

Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors and more – that’s a big challenge that some companies are working through right now. Help them, and others, see the fun and human side of their peers. This is, of course, tricky. For different topics?

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? Have you seen the new documentary Netflix series The Social Dilemma featuring ex-Googler tech whistleblower Tristan Harris ? ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung? .”

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Martech

JUNE 21, 2023

We’re talking about your team, your most loyal supporters, donning the hat of brand ambassadors and spreading the good word about your company on their personal channels. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? Is it fair or even feasible?

Marketing & Strategy 136

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 136

Onalytica B2B

AUGUST 23, 2017

Influencer marketing is the practise of building organic and lasting relationships with influencers that are relevant to your brand, on an equal value partnership basis- delivering value to you, your influencer and your target audience through influencers’ networks. First thing’s first- what does the white paper cover?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

EveryoneSocial

OCTOBER 25, 2023

We’ve long touted the importance of CEOs and other executives being active on social media, so it comes as no surprise to us that the number of CEOs who regularly use social has doubled over the past two years. In other words, nearly half of people think of the company and its CEO as one and the same. No pressure, right?

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Martech Advisor

MARCH 20, 2020

In the age of pandemic and social distancing, when a handshake deal is simply not an option. We have to lean into social selling even more. For the past 30 years, content marketing has been the foundational marketing strategy: all you needed to succeed was to say the right words to the right person at the right time.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Savanta

JANUARY 25, 2017

41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. Indeed, 52% of B2B buyers dislike suppliers who use telemarketing to target them and 35% dislike those who reach out directly through social media. Click to enlarge.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Zoominfo

JANUARY 15, 2019

Often, it’s helpful to listen to the wise words of those who have already achieved great success. These quotes cover everything from general motivation to sales strategy, and they’re words to live by for any sales professional. So, allow us to indulge. Today, we’re taking a walk down memory lane. Keep reading! Keep reading!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Strategic-IC

APRIL 6, 2022

This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Important Social Media Statistics. Statusbrew ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Webbiquity

JUNE 20, 2019

However, unless they’re already actively reading and sharing industry insights through their social media presence, that may not be the case. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn. After all, it is a platform that connects talent with recruiters.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. The easiest way is through social media.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Hinge Marketing

JANUARY 20, 2021

Over the last tumultuous year, the Accounting and Financial Services industry has largely withstood impacts from the global pandemic, an election cycle, and waves of social change. The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

EveryoneSocial

NOVEMBER 20, 2018

And while there are many different tactics to apply to your company’s channel marketing plan, social media is actually one that needs to play a major role. Certainly, you may be using social media with your channel partners already, but how much focus are you placing on it? How A Social Employee Advocacy Program Helps.

Social Media 103

Social Media Peer-to-peer Advertising Channels Social Marketing 103

EveryoneSocial

JANUARY 7, 2020

In the B2C space, this tends to be celebrities, athletes, or social influencers with tons of followers and reach. 67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds ( B2C ). Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. Customer Advocacy marketing is when customers share your brand message on social media, often in their own natural tone and voice.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Sprout Social

FEBRUARY 1, 2022

“What’s your starting word?”. At the center of it all is Wordle , a daily online word game that defies the laws of most modern digital distractions. Each day, players around the world try to guess the five-letter word of the day in six tries. By the time the New York Times feature ran, Wordle chatter began to dominate social.

Peer-to-peer 95

Peer-to-peer Social Media Communities Buzz 95

Exo B2B

MAY 25, 2021

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. The contact, the discovery, the impromptu meeting during the events I have just mentioned are also done on social and virtual platforms.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Seismic

OCTOBER 18, 2023

Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? Even as social media and social selling have evolved over the years, one thing remains the same: people buy from people. When you think about your last big purchase, what comes to mind?

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

EveryoneSocial

JUNE 4, 2019

You and your organization already know social media has taken the world by storm and hasn’t shown many signs of stopping. These social networks (Facebook, LinkedIn, Twitter) have shaped the way the world communicates and offers a way to connect with others that haven’t been seen before. An Intro to Brand Advocates.

Peer-to-peer 74

Peer-to-peer Brand Identity Branding Word of Mouth 74

EveryoneSocial

OCTOBER 27, 2022

Every employee can be an influencer because everyone has a network — whether it’s 100 people, 1,000, or more. Specifically, social media imposter syndrome. What is Social Media Imposter Syndrome? It’s essentially a fear that you’re not good or talented enough and your peers are about to realize it.

Social Media 60

Social Media Peer-to-peer Media Training 60

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. The current buzzword for this practice is “employee advocacy,” or even “social selling.” They are authentic, and they are trusted by their peers. But don’t take my word for it.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

Valasys

NOVEMBER 8, 2023

When you build strong relationships with your customers, you’re not only fostering brand loyalty but also gaining social credibility, which can make it easier to earn the trust of even more clients. Be it a forum, social media group, or regular networking events. After all, a company needs to keep growing to stay healthy.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Building an Audience on TikTok.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Offering incentives like discounts or free products helps to encourage people to spread the word about your business.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

SmartBug Media

DECEMBER 7, 2023

A half-baked prompt with vague wording isn’t likely to deliver something useful. Example : "Write a 100-word email for 'Tech-Savvy Tim' that kicks off with a witty reference to the latest smartphone trend. But let’s be honest, you get out of AI what you put in. You’ve got to create the right ChatGPT prompts to get to the good stuff.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Hubspot

JUNE 29, 2023

Paul Moss, Founder of HeyDriver and a 14+ years insurance veteran, says, “There is a lot of cheddar to feed the mouths of insurance professionals.” He adds that the industry is easily accessible to anyone. With a diploma, you can start working as an insurance salesperson. Stay long enough, and you could get massive results. Here's why.

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66

Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Content Marketing Institute

DECEMBER 10, 2018

Let’s play word association: I’ll say a word, then you answer with the first word that comes to mind. The word is “LinkedIn.”. You send connection requests to current and past colleagues, along with peers in your professional circles. Did you answer “career”? You keep your profiles polished and attractive.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Learn more here.

Campaigns 142

Campaigns Examples Design Planning 142

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. Understanding how consumers interact with sponsored posts on social media and which links they follow. Estimated reading time: 7 minutes. What is B2C marketing? Whereas, B2C transactions are often instantaneous or close to it.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Salesforce Marketing Cloud

OCTOBER 14, 2021

After many hours of studying, building apps in his Trailhead Playground , and networking with the Trailblazer Community , Brian earned his Salesforce Admin Certification. Editor’s note: This article is among our most popular, so we’ve updated it recently to keep things fresh. So what is a Trailblazer? Who are Trailblazers?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98