Remove Peer-to-peer Remove Social Network Remove Word of Mouth Related Topics

The 3 Golden Rules of Peer-to-Peer Social Sharing

Marketo

by Dayna Rothman One of the best ways to engage your audience is by providing them with a compelling reason to share your message across social networks in a way that is natural and seamless. Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. Think you know social media?

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Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns

Marketo

by Dayna Rothman We are now into the second day of Dreamforce! lawn, and of course the hustle and bustle of the expo hall. Plus, last night was our Masterpieces Marketing and Sales Party of the Year at the SF MOMA. What a fantastic night of delicious food and networking. Our highly anticipated Thursday session features Marketo’s CMO, Sanjay Dholakia and Michele Edelman, VP of Consumer Marketing at Warner Brothers Digital Distribution.

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Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case. Send this page to Print Friendly.

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Coming full circle: how businesses are returning to social media’s original intent

Biznology

Social media existed long before the Internet. In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. In essence, these industrious ancient Persians established the first social network. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence.

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Marketo

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

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Introducing the Definitive Guide to Social Media Marketing

Marketo

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. For a sneak peak, let’s take a look at five ways social media marketing drives value across the entire customer lifecycle: 1.

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Gyro:HSR

delicious b2bmarketing

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. If one were mustering a regiment to step into the breach of social network marketing, one could do worse than rally a corps of B-to-B marketers, for this is the field that has always been about social network marketing.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directi ve with our copy on the new website design that we did, and it really became apparent very quickly that this guy knows what he’s talking about. I mean, Google, the ultimate source of truth.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Now, Joel was asked to come on the show because he actually is responsible for helping us at Directi ve with our copy on the new website design that we did, and it really became apparent very quickly that this guy knows what he’s talking about. I mean, Google, the ultimate source of truth.

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