Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.   A macro trend that is evident when one considers the outgrowth of micro sites, micro blogs, and micro social networks over the past couple of years.    Meaning buyers can engage in the special interests of their choice and find the tightly connected peer-to-peer networks to tap into. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Biznology

MARCH 5, 2012

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. The answer may not seem obvious now, but it will be in a few years. A century ago, 80% of the world made and moved things.

Peer-to-peer 80

Peer-to-peer Wikipedia Business Enterprise Management 80

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Hubspot

MAY 2, 2019

When a real customer would spurn a shopping cart near each entrance, he directed one of his employees to peer pressure them to use one by focusing the customer’s attention to all the “people” pushing the carts around and telling them that “everyone else” was using one. Stealth Marketing Examples (And Why They’re Bad). Sony Ericsson.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. One of the most fundamental concepts in economics is that of supply and demand.    It has been the prevailing underpinnings for a market-driven economy for well over 250 years.  Demand is still very much part of the business vocabulary today. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Convince & Convert

MARCH 4, 2016

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. Choose the Right Topic.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Hubspot

MAY 24, 2017

Owned Media vs. Source: The Keep-calm-o-matic. Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." Owned media may also come in the form of case studies, whitepapers, and ebooks. So how can they create high quality content at scale?

User-Generated Content 77

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 77

Tony Zambito

JUNE 1, 2011

Image via Wikipedia. This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  Social Interaction Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

EveryoneSocial

OCTOBER 17, 2018

Social Selling Defined, Why It Matters, & Much More. Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Vodafone’s objective was to design and take advantage of new technologies and trends to develop a new approach to accurately measure media effectiveness. They wanted to increase social signals and make them stronger. Generating social signals needs to be a key objective for Vodafone.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

The ROI Guy

FEBRUARY 10, 2015

Today buyer is more empowered with: Information, leveraging the Internet and social media / peer recommendations to make more informed purchase decisions More ways to buy Products that are more personalized / customized for the individual. Developed in the early 60s by the marketer E.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. I have always found him an engaging, insightful, and a personal inspiration to many. The word that springs to mind when I think of Gerhard is "Passion".

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. I have always found him an engaging, insightful, and a personal inspiration to many. The word that springs to mind when I think of Gerhard is "Passion".

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Hubspot

MARCH 27, 2015

With nearly 700,000 members, DM (which stands for Digital Marketing) is one of the most popular digital entrepreneur groups and an outstanding way for digital marketers and entrepreneurs to connect with their peers or share ideas about growing their business via the internet. 2) Social Media Marketing.

Linkedin 28

Linkedin Peer-to-peer Wikipedia Cross-Selling 28

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.

Rules 50

Rules Organization Work Management Peer-to-peer 50

LEADership

MAY 5, 2014

Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Going beyond the Wikipedia definition, Ott says growth hacking actually applies to companies of all ages and sizes.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40

Buzz Marketing for Technology

OCTOBER 4, 2008

The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Martech

MAY 19, 2022

There’s one important thing to keep in mind here: It’s generally best to select your peers (sites directly in your vertical or niche). In other words, stay away from large websites that play within a variety of verticals but happen to rank above you (big box stores, Wikipedia, etc.). Step 1: Filter out red flags.

Profiling 93

Profiling Peer-to-peer Viral Marketing Outreach 93

Adobe Experience Cloud Blog

JUNE 16, 2016

Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Social channels provide a real-time platform where buyers can share information, research products, make informed decisions, and come to their own conclusions when it comes to their purchasing decisions.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

Biznology

OCTOBER 31, 2013

Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile? Feedback can come from anyone, including other team members, clients, peers and leaders. Social is not just for reviewing books and hotels, we now get a chance to review one another.

Lead Scoring 80

Lead Scoring Lead Ranking Peer-to-peer Work Management 80

Vidyard

DECEMBER 11, 2020

2020 was the year of video marketing as businesses went all-in on digital. To acknowledge the hard work it took for organizations to shift to digital-first campaigns and experiences, we’ve rounded up the best video marketing examples of 2020 from our Video in Business Awards submissions. And conversation interactions were up by 121%.

Video Marketing 65

Video Marketing Planning Work Management Budget Programs 65

Biznology

MAY 17, 2012

Photo credit: Wikipedia. I confess that, between the two groups, I like the skeptics better, as their questions – when vocalized – keep us all honest and make us think about the actual value of introducing “social” to the workplace. We don’t need yet another tool to make our work life even more complex.

Peer-to-peer 80

Peer-to-peer Business Wiki Enterprise Management 80

Industrial Marketing Today

MAY 11, 2011

A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). A “thought leader” in business jargon is an entity that is recognized for having innovative ideas (Source: Wikipedia). There is very little to differentiate one from another. What is thought leadership?

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Biznology

APRIL 11, 2012

Credit: Wikipedia. Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. Email is not intrinsically good or bad.

Social Networks 80

Social Networks Peer-to-peer Wikipedia Ideal Customer Profiles 80

Writing on the Web

SEPTEMBER 19, 2012

For a social media site to truly step into the spotlight, it has to have something special. According to Wikipedia , Pinterest is a pinboard -style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. What to Share.

Work Management 100

Work Management Content Marketing Peer-to-peer Paid Search Agency 100

Convince & Convert

JUNE 21, 2012

This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). Listen Now.

Work Management 118

Work Management Marketing Management Stats Social Media 118

ClearVoice

MARCH 21, 2019

Instagram coaches and social media groups are out there killing it with positivity, but the words that guide us at ClearVoice are more practical and targeted: They provide guidelines and mini-manifestos for improved collaboration and teamsmanship. But do we also want to support our peers and help our industry rise? It’s deadly.'

Lead Scoring 92

Lead Scoring Lead Ranking Peer-to-peer Terms and Conditions 92