Marketing Insider Group

DECEMBER 1, 2023

In the B2B selling world there is near universal appreciation for the value of sales coaching. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. Training prepares sales reps to execute. What Are We Coaching For?

B2B Sales 261

B2B Sales Effectiveness Work Management Marketing Management 261

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. Are B2B marketers ignoring a huge opportunity? Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately. However, that’s not necessarily true.

Top of Funnel 200

Top of Funnel Demand Generation Agencies Demand Generation Lead Ranking 200

Vision Edge Marketing

MARCH 16, 2021

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. That’s why peer groups are so successful. Tap the Power of Peer Engagement to Grow. Tap the Power of Peer Engagement to Grow. Peer Engagement.

Peer-to-peer 250

Peer-to-peer Paid Search Agency Work Management Guidelines 250

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. What Is PPC Marketing? What Is Content Marketing?

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 197

B2B Sales Webinar Metrics B2B Peer-to-peer 197

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. by Spencer Johnson.

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

markempa

AUGUST 1, 2017

The answer can make a huge difference in your sales and marketing results. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. Let me explain. It’s forcing them to.

Sales Qualified Leads 326

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 326

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Quick Takeaways. Including visuals in your case studies make them more memorable and engaging.

Case Studies 363

Case Studies Case Study Impressions Studies 363

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. However, loyalty can generate revenue on another front: demand gen.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Zoominfo

OCTOBER 6, 2020

Vice President of Sales at ZoomInfo, Steve Bryerton, shares his thoughts on how to implement a Team Lead within your organization. Picture this: You’re a sales leader, currently responsible for a team of nearly 10+ sales development reps. But we have to warn you, there are sales leaders who will advise otherwise.

Sales Management 169

Sales Management Top of Funnel Lead Ranking Lead Scoring 169

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. I have a list of long-running stories that I follow, and keep an eye out for items that illuminate them. I’ll share some of those below. Watch this space.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

FEBRUARY 12, 2021

B2B social selling is an important and viable channel for B2B marketers and sales professionals. In today’s post we’re diving into what social selling is, why it’s important to B2B sellers, and how to use it in your sales strategies. B2B social selling is the process where salespeople use social media to connect with prospects.

B2B 263

B2B Peer-to-peer Zoominfo Top of Funnel 263

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. Smart content marketers don’t focus strictly on numbers, but also account for the true value and connection they’re creating for customers.

Video Marketing 352

Video Marketing Content Marketing Planning Best Practices 352

Marketing Insider Group

MAY 26, 2020

Could this be why I’m hearing about 50-80%+ sales and revenue drops? C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. But now is the time to shift the business, marketing communications and approaches.

Webinar Metrics 228

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 228

Marketing Insider Group

MARCH 18, 2020

However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. Quick Takeaways: Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place.

Effectiveness 310

Effectiveness Peer-to-peer Guidelines Thought Leadership 310

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. They’re quite similar, no?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Top of Funnel 279

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. More (quality) leads = more sales = increased revenue, which makes everyone happy. However, lead generation often starts with marketing. Some examples include: Content marketing.

Lead Generation 230

Lead Generation ROI Demand Generation Agencies Lead Ranking 230

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. So ‘where’ you use Webinars is key.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. in sales revenue ( source ). in sales revenue ( source ).

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. What is word-of-mouth marketing?

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Zoominfo

JANUARY 23, 2019

If you’ve worked in sales for any length of time, you know your success is dependent on the quality of your prospect lists. Think about it- you might be the most skilled salesperson at your company, but if you’re reaching out to the wrong people, your sales skills will have no impact on their desire to purchase your product.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Sharpspring

APRIL 15, 2022

Social media is a powerful marketing channel but it’s not all about building traffic. In fact, it’s not really about building traffic at all, because focusing on clicks means brands neglect other – more important – marketing opportunities, like brand loyalty and brand recognition.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Zoominfo

MARCH 6, 2019

There are more answers to that question than ever before, thanks to the variety of tools and channels at a modern marketer’s disposal. But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. What is referral marketing?

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Work Management Word of Mouth 197

InsightSquared

APRIL 14, 2021

CROs, and sales leaders alike, often walk into their new role blind. They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. Lack of Trusted Data. CRM systems were never designed for the sales rep. Focus on Reactive vs Proactive.

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. How can marketers efficiently meet both buyer expectations and their own corporate objectives?

Marketing AI 252

Marketing AI Enterprise Management Stats Marketing Management 252

Webbiquity

AUGUST 27, 2024

Navigating the competitive landscape of marketing employment requires a standout resume. However, many marketers—even the most creative ones—often stumble when crafting this crucial document. Failing to Quantify Achievements Marketing is results-driven, so your resume should be as well. Yes, it’s an ad.

Peer-to-peer 197

Peer-to-peer Marketing Analytics Tools Paid Search Agency Advertising Agencies 197

Zoominfo

OCTOBER 6, 2020

Picture this: You’re a sales leader, currently responsible for a team of about 10 sales development reps. By splitting your team, you’ve been able to deploy measurable processes to maximize strategies, as well as identify areas for iteration to improve results. But, trust me, the team lead role, can work.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Lead Scoring 130

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 322

Webinar Metrics Demand Work Management Video Marketing 322

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Further, strategic content supports sales and business-development. before engaging with a sales rep. .

Thought Leadership 205

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Ranking 205

Hubspot

MAY 27, 2024

We all know the “obvious” traits high-performing sales reps exhibit. insight you can only find at a revolutionary publication that supplements an esteemed legacy with a funky, devil-may-care edge — in short, you're looking for what The HubSpot Sales Blog has to offer, baby! 7 "Under-the-Radar" Traits of Top-Selling Sales Reps 1.

Peer-to-peer 88

Peer-to-peer Storytelling Work Management Marketing Management 88

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. For example, recruiters can use social selling practices to identify prospects, build relationships and grow trust with potential candidates before a job opportunity arises. .

Peer-to-peer 191

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 191

Zoominfo

OCTOBER 18, 2018

A good product page encourages each visitor to take a specific action—submit a form, call a sales representative, or even make a purchase. Here’s why: Case studies and testimonials promote trust. A customer or prospect is much more likely to trust the words of their peers more so than the words of a company.

Product 203

Product Peer-to-peer B2B Zoominfo 203

DiscoverOrg

FEBRUARY 19, 2019

Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Don’t forget to show the ROI of your marketing team.

CMO 235

CMO Lead Ranking Marketing Qualified Leads Peer-to-peer 235

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? It removes all bias from the equation and offers thoughts and opinions other customers can relate to and trust. What is user-generated content?

User-Generated Content 221

User-Generated Content Generation Zoominfo Peer-to-peer 221

Webbiquity

MAY 4, 2021

But most will seek advice from experts they trust. That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships.

Work Management 303

Work Management Marketing Management Paid Search Agency Peer-to-peer 303