Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

OCTOBER 27, 2023

more likely to know about products and trends before their peers. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. Why we care.

Lead Gen 115

Lead Gen Hubspot CRM Peer-to-peer 115

Webbiquity

NOVEMBER 28, 2023

Pushy” Sales Experience According to a survey by HubSpot, buyers are looking for sales reps who listen to them and are not “pushy.” Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Seismic

APRIL 16, 2024

We wanted to know why, so we recently surveyed nearly 2,000 GTM leaders – spanning four generations and multiple industries around the world – to understand the growing influence of enablement. If you’re ready to dive into the full report, you can download it here. Who uses enablement tools? Now, let’s look at the “have-nots.”

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Hinge Marketing

FEBRUARY 16, 2022

Want to read the full report? Simply put, high growth AEC firms are utilizing marketing and business development technologies more than their no growth peers—20 percent more, to be exact—and especially when it comes to customer relationship management (CRM), marketing automation and artificial intelligence (AI). About the Study.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. IMPACT : Use ABM strategies to deliver personalized, relevant content to specific buying roles within large accounts.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Martech

SEPTEMBER 14, 2022

That’s the main takeaway from the “2022 Software Buyer Behavior Report” from G2, the peer-to-peer technology review site. The survey of more than 1,000 B2B buyers, around the globe, also showed that software spending was likely to increase, or at least not decrease, in 2022 and 2023. A lack of trust.

Vendors 86

Vendors Peer-to-peer Buy Paid Search Agency 86

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Velocity Partners

JANUARY 24, 2024

Comparing yourself to peers is a deeply ingrained human instinct. You might not have the brand pull of Spotify, but your customers would be fascinated to learn how they’re performing relative to their peers (and crucially, what they could do to improve). First-party data is the answer. So, what do you have to offer? Let’s get into it.

Peer-to-peer 84

Peer-to-peer Work Management Marketing Management Lead Scoring 84

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. When scaling the business, sales typically averages roughly 30% of revenue, so therefore sales spend is one of the biggest investments a company can make.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Image credit: Possessed Photography on Unsplash. Try these to surprise and engage your audience. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

OCTOBER 5, 2023

Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. While it is free for anyone to use, RSG subscribers can further benchmark against industry-sector peers and download the results in PowerPoint format.

Peer-to-peer 108

Peer-to-peer Tools Comparison Advertising Benchmark 108

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. The list of ESPs above is based on the data we received from the surveys we run regularly throughout the year. Basically, love ‘em or hate ‘em, we need our ESPs. Check out the full list of ESPs here.

Service 96

Service Peer-to-peer Eloqua Opinions 96

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Hinge Marketing

JANUARY 10, 2023

Full research reports are available for each of the industries. The average median growth rate of all firms surveyed was 13.0%. By contrast, their No Growth peers showed an average profit of less than 10%. Pre-Order your Industry Report Here. The battle for top talent continues to rage on. We call them High Growth firms.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Content4Demand

APRIL 25, 2023

Tracking how often a content piece is shared among colleagues and peers is a key metric that sheds light on how engaging your content is to your ideal audience. Our sister brand, Demand Gen Report (DGR), conducted a market study that gets to the heart of what people want to consume and how they want to consume it.

Peer-to-peer 77

Peer-to-peer B2B Stats Content 77

Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Customer satisfaction data (Net Promoter Score, customer satisfaction surveys, etc.)

Marketing AI 95

Marketing AI Optimization Allocation Customer Satisfaction 95

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. Marketers know that finding ways to increase customer engagement is good for the bottom line. That’s because loyal customers are more likely to buy again, and buy more than before.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Vision Edge Marketing

APRIL 4, 2023

In their Data Analytics Market Research Report: Information by Function, Type, Organization Size, Solution, Deployment, Application, and Region- Forecast Till 2030 , Market Research Future anticipates the data analytics market to acquire a valuation of approximately USD 346.24 For many companies, this investment is six figures.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

KoMarketing Associates

MARCH 30, 2017

The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. The “2016 B2B Buyer’s Survey,” for example, found that 68 percent learn toward web search, while 54 percent review vendor websites.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers. Even then, though, I didn’t have any real sense of how other people in the industry worked.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Convince & Convert

NOVEMBER 30, 2023

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. You can also follow up with more prompts to get more ideas and better targeting.

Social Media 105

Social Media Advertisements Advertising Tools 105

Sword and the Script | B2B

SEPTEMBER 12, 2023

If you’ve ever tried to submit expense reports using Concur software, you know what I mean. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. It was hard to use.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

KoMarketing Associates

AUGUST 6, 2019

The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.” Marketers with Strategies Find Success Over their Peers. Statistics indicated that 76 percent of marketers are now taking a strategic approach to managing content.

Customer Surveys 121

Customer Surveys Work Management Peer-to-peer Content 121

KoMarketing Associates

SEPTEMBER 10, 2018

SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report. ” “The early adopters are already reaping positive results,” wrote the authors of the report.

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

Webbiquity

MAY 20, 2020

That’s one key high-level takeaway from the new report How COVID-19 is Impacting B2B Marketing from B2B Marketing Zone. Overall, per the report, 61% of respondents anticipate their overall marketing budgets are likely to be cut. But what about enterprise marketing professionals specifically? Wrapping It Up.

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Hinge Marketing

JANUARY 27, 2022

This year’s annual study surveyed respondents from 115 law firms of all sizes. In short, high growth firms have extended their lead over their slower growing peers by a significant amount in just one year. . How did they pull far ahead of their peers despite an economic calamity that spanned the world? .

Peer-to-peer 101

Peer-to-peer PR Marketing Automation Services SEO 101

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing Budget 129

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 129

Sword and the Script | B2B

MAY 9, 2023

Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. He penned those words in a recent report titled “Getting Sellers Engaged: What Motivates Sellers to Use Your Content?”

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. times faster than our SaaS peers. “We

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

Litmus

JUNE 15, 2021

You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open!

Customer Surveys 97

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 97

Martech

SEPTEMBER 27, 2023

One of the things I love about my work is reading through the various research reports available. So, I was pretty excited when MarTech released its 2023 Replacement Survey. I would also encourage you to read the study and see how you compare with your peers because engaging your audience most effectively will require technology.)

Peer-to-peer 114

Peer-to-peer Marketing Automation Services Work Management Custom Publishing 114

KoMarketing Associates

JULY 27, 2017

To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey. This was only surpassed by one-to-one peer recommendations (80 percent).

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Litmus

FEBRUARY 3, 2023

Historically, the State of Email reports we produce are powered by the knowledge the email community is so willing to share—which in turn, helps new generations of email marketers learn, grow, and strive. The first time I’d really spent time among peers in the industry and heard how they approached this work, the failures, and successes.

Customer Surveys 83

Customer Surveys Email Marketing Peer-to-peer Planning 83

KoMarketing Associates

DECEMBER 5, 2018

Demand Gen recently conducted the “2018 B2B Buyers Survey” and found that the first one-to-three months of the buying process are critical to getting customers’ attention. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers turn to an average of 4.9 different information sources during the buying process.

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149