KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. These platforms were followed by Instagram (74%), YouTube (51%), and Twitter (49%), in terms of usage. B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

KoMarketing Associates

JULY 23, 2019

Now, new research is shedding light on what they do differently than their colleagues. Accenture recently published the “Way Beyond Marketing: The Rise of the Hyper-Relevant CMO” report to hone in on what pioneering CMOs do differently than the rest of the pack. CMOs and the Need for Greater Marketing Efficiency.

Peer-to-peer 120

Peer-to-peer Marketing Report Marketing & Strategy Marketing Strategy 120

Seismic

APRIL 16, 2024

In the Generation Enablement Report: The Rise of Enablement’s Influence , you’ll find research on everything from the outcomes for users and non-users, to adoption challenges, and more. If you’re ready to dive into the full report, you can download it here. Another 93% say it makes them more productive.

Marketing AI 52

Marketing AI Marketing Analytics Tools Generation Peer-to-peer 52

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Hinge Marketing

NOVEMBER 3, 2022

To help firms like yours make sense of these changes, the Hinge Research Institute has released an all-new fourth edition of Inside the Buyer’s Brain: Consulting. Buyers who benefit from the work of their firms are now more comfortable sharing their satisfaction with peers and colleagues. Download the Free Executive Summary.

Consulting 151

Consulting Research Peer-to-peer Case Studies 151

NetLine

MARCH 21, 2023

Our 6th Annual B2B Content Consumption Report Won a Finny Award Recently, NetLine presented at B2BMX 2023 and was invited to attend The Killer Content Awards. Demand Gen Report, the host of the event, has held the KCAs since 2012. After sharing a bit about our flagship report with those in attendance, David shared his humble thoughts.

Research 52

Research Peer-to-peer B2B Content 52

Litmus

MAY 26, 2023

Our State of Email reports have always depended on the kind and generous knowledge-sharing from the email community. As email marketing professionals, we recognize the importance of sharing our experiences and techniques with our peers. Even then, though, I didn’t have any real sense of how other people in the industry worked.

Peer-to-peer 63

Peer-to-peer Research Service Communities 63

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Below are four key insights that came out of our report. But there is an upside. How do buyers evaluate service providers?

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

SEPTEMBER 10, 2018

SAS, Intel, and Accenture recently teamed up with the Harvard Business Review to conduct the “Real-Time Analytics: The Key to Unlocking Customer Insights and Driving the Customer Experience” report. ” “The early adopters are already reaping positive results,” wrote the authors of the report.

Marketing Report 157

Marketing Report Analytics Peer-to-peer Touchpoints 157

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. How to win back peers and control? Digital ownership shifts have diminished marketing’s influence.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. Engagio teamed up with Salesforce Pardot to engage 500 business leaders in an in-depth, original research study. The resulting report distills the stats you need to know to understand the current state of ABM, and where your peers are succeeding (and falling short.)

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

SmartBug Media

JULY 12, 2021

There are somehow even more marketing and reporting tools to help you manage your strategy. Categories of Marketing and Reporting Tools. Monitoring and reporting. Monitoring and reporting. Fundamental Marketing and Reporting Tools. Monitoring and reporting. Monitoring and Reporting. Networking.

Marketing Report 122

Marketing Report Marketing Automation Services CMS Development Tools 122

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. Want to read the full report? Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts. Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Per the report, there are: 93.6

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

KoMarketing Associates

DECEMBER 5, 2018

B2B marketers have an ample amount of time to reach out to their target audience, but new research suggests that the first one-to-three months of the buying process are critical. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers turn to an average of 4.9

Buyer's Journey 149

Buyer's Journey Peer-to-peer B2B B2B Sales 149

Vision Edge Marketing

NOVEMBER 2, 2021

They reported that the ability to develop, deliver, and scale new products, services, and processes positively impacts business and financial performance. They reported that the ability to develop, deliver, and scale new products, services, and processes positively impacts business and financial performance. Why People Balk at Change.

Peer-to-peer 181

Peer-to-peer Work Management Marketing Management Planning 181

Hinge Marketing

APRIL 20, 2020

That is the conclusion of the Hinge Research Institute’s newly released analysis and Executive Summary of the Accounting and Financial Services segment of their 2020 High Growth Study. The report then goes on to compare the fastest growing firms with their slower growth peers. It’s time to go digital. Why does it matter to you?

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Hinge Marketing

JANUARY 20, 2021

The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends. The report first looks at overall industry trends within the larger context of the general professional services industry. The following are some of the high-level insights.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Hinge Marketing

MAY 22, 2023

For over a decade, the Association for Accounting Marketing (AAM) has partnered with Hinge to research, analyze and provide the valuable insights accounting marketers and executive leadership teams need to develop high-performing marketing programs. The High Growth firms are growing over 5 times faster than their Low Growth peers.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Vision Edge Marketing

APRIL 5, 2022

Considering that half (46 percent) of businesses reported they want to increase their content creation spending in 2022 , what do we mean by content and for what purpose? A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in. In fact, 47 percent of buyers view?

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 144

Social Media Research Social Marketing Media 144

InsightSquared

JANUARY 8, 2021

Together, we will work to address many of the challenges revenue professionals face, including cross-functional alignment, forecast accuracy, analytics and reporting, and overall processes improvement and optimization. Despite the growth, the high quality of content and networking amongst your peers is extremely valuable.

Peer-to-peer 156

Peer-to-peer Top of Funnel Marketing Analytics Tools Digital Marketing Funnels 156

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The study found that 80% of respondents were doing more research, and, as a result, 53% said the purchasing cycle had increased in length from the year prior.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Hinge Marketing

JANUARY 10, 2023

Every year, the Hinge Research Institute conducts a study of professional services firms to identify emerging trends and determine what the fastest growing, most profitable firms do differently. Full research reports are available for each of the industries. Pre-Order your Industry Report Here.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

6sense

DECEMBER 15, 2021

6sense, the market-leading account engagement platform, today announced it has been named a Leader across 11 categories in the G2 Winter 2022 Grid Report. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report. Both 6sense and Slintel are named Leaders in the Lead Intelligence Grid Report.

Marketing Management 62

Marketing Management Lead Scoring Lead Ranking Peer-to-peer 62

Convince & Convert

SEPTEMBER 30, 2021

Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Martech

NOVEMBER 20, 2023

Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors. This research will help you narrow down your list of potential vendors.

Enterprise Management 104

Enterprise Management Marketing Management RFI RFP 104

ANNUITAS

APRIL 19, 2022

Buyers are choosing to engage in new ways as they continue to increasingly prefer to do their own research prior to ever getting on the phone with a salesperson. When’s the last time you conducted research to find out where your prospects are searching for information? Begin by conducting first party research.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

ANNUITAS

NOVEMBER 29, 2023

The scope of the CMO’s role across different B2B organizations is highly variable, the skills necessary to be a ‘successful’ CMO are often misunderstood by those hiring for this role and the maturity of the KPIs used to measure a CMO’s success remain at a very nascent stage. Maybe that’s the point. Some of this is on them.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Hinge Marketing

JANUARY 30, 2017

Download the research summary here. The growth rates for each of the research groups (High-Growth, Average-Growth and No-Growth) are shown in Figure 2. These High-Growth firms clearly stand apart from their peers. We’re pleased to announce the release of our 2017 High-Growth Study. This year’s study does not disappoint.

Peer-to-peer 48

Peer-to-peer Research Case Studies Buyer Personas 48

Heinz Marketing

FEBRUARY 21, 2020

Last week together with Calibermind we released our 2nd annual State of Revenue Marketing and Compensation Report. This year we were able to see some year-over-year trends as well as include specific insights into how demand marketers are paid (based on role as well as compared to non-pipeline contributing peers).

Peer-to-peer 81

Peer-to-peer Research B2B Marketing Planning 81

Stevens & Tate

MAY 3, 2023

For example, Consumer Reports provides not only professional reviews of certain products, but they offer comparisons between different products as well. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line. Loyal customers draw in more customers.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279