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86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?

Directive Agency

In fact, 86% of software buyers use peer review sites when buying software. Recall how 86% of software buyers use peer review sites to research and evaluate solutions? Directories, also known as review sites , are an important source of information for buyers. Maximize your presence with the right directories. Enter buyer intent data.

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated. Of course it is. How does my phone connect to the internet?

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8 qualities of effective sales coaching programs

Seismic

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. Additionally, the lack of experience and knowledge in modeling the right behaviors makes it more complicated.

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Driving effective enablement through blended learning

Seismic

Learn how to decide where training lives and how to incorporate it into your readiness program. And, I’ve seen training and enablement drastically change over the course of the decade. Back then, nearly everyone was in an office and received their enablement through in-person, training sessions.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action. Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. That is a 40x ROI. That is a 40x ROI.

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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

Peer-to-Peer Lending (P2P Lending). Challenges associated with down payments and collateral can limit their access to seller financing and traditional funding mechanisms. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business.