Remove Peer-to-peer Remove Presentation Remove Trade Show Remove Webinar Metrics
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Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

Countless hours of work by organizers, presenters, sponsors and even attendees – gone. Many of these companies are now planning virtual summits , a series of webinars and other online formats to maintain a version of what had been intended in person. Since we’re going to that trade show anyway, how do we make our booth more attractive?

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Build community & engagement into your virtual event: 7 ideas being tested right now

Heinz Marketing

There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. Below is a list of strategies and tactics many companies are trying.

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

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Sales Pipeline Radio, Episode 313: Q & A with Dana Lombardo & Kelly Webb @Keyfactor

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! By Matt Heinz , President of Heinz Marketing.

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Content Hit List

Content4Demand

The B2B Marketing Exchange team has narrowed down more than 100 submissions to present you with nine finalists who’ve set a high bar for innovative and cutting-edge campaigns this year. Check out the exciting work your peers did in 2019, and vote for your favorite before January 22. Winners will be announced at #B2BMX in February.

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High Growth Study 2022: Technology and Software Firms Uncover the Secrets to Growth

Hinge Marketing

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Responses seem to be coming from a re-active and blind posture. Want to read the full report?

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10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

And, of course, case studies also present quantifiable facts about the results your customers have achieved implementing your solutions. Research shows that B2B buyers don’t appreciate a hard sell. Source: 2019 Content Preferences Survey Report. Source: The B2B Millennial Buyer Survey Report. Why Case Studies?