Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. Click To Tweet. In the name of brand love. USCAnnenberg ?#research

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Buzz Marketing for Technology

OCTOBER 4, 2008

The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective.

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Convince & Convert

JANUARY 21, 2014

It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Let’s take a look. Sales and Facebook, Only the Interactions Matter. Facebook API data.

Social Media 167

Social Media Studies Media Viral Marketing 167

Single Grain

FEBRUARY 18, 2022

It's a tactic that rewards users who meet certain conditions, such as following their media channels, buying their token or joining a limited waitlist. Users who somehow find “alpha” can invest early and profit the most. Blockchains create consensus among users who don’t need to trust each other. Airdrop (or Drop).

Peer-to-peer 89

Peer-to-peer Digital Asset Management Cross-Selling Lock-In 89

Single Grain

JULY 21, 2020

It follows a subscription-based model whereby the user chooses a subscription plan and pays a fixed sum of money to Netflix monthly or annually. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software. SaaS is not a new concept.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94