When Your Content Isn’t Getting Any Love
Marketing 261
SEPTEMBER 19, 2017
Many organizations think they know their target audience and claim it’s something like this : VP Product, Age 35-45, tech startup, reports to CEO, team of 3, and has XXXX challenges. Who will they go to for advice about products or services (Google, forums, peers, analyst, reviews, peers, etc)? Clarify the Why, Every Time.
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