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When Your Content Isn’t Getting Any Love

Marketing 261

Many organizations think they know their target audience and claim it’s something like this : VP Product, Age 35-45, tech startup, reports to CEO, team of 3, and has XXXX challenges. Who will they go to for advice about products or services (Google, forums, peers, analyst, reviews, peers, etc)? Clarify the Why, Every Time.

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How to Write a Cold Email That'll Actually Get a Response

Hubspot

And somehow, among all of the other pitches they get for podcast interviews, speaking engagements, and business consulting, these guests noticed my emails in their inbox and actually responded. For example: "Brandee -- having you on HubSpot's podcast" or “Chris  --  source for your article on marketing trends."

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Choosing the Right Social Media Platforms for Your Buyer Personas

Marketing Insider Group

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. There are so many social platforms, and new ones are popping up every single day. Who buys from you, follows you, and interacts with your posts?

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What We Learned From Our First Year on Medium

Hubspot

While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. That planet is your website.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Startup Bonsai ) $44 is made in return for every $1 spent on email marketing , which equals a 4400% ROI. Startup Bonsai ) $44 is made in return for every $1 spent on email marketing , which equals a 4400% ROI. ” ( HubSpot ) For more email marketing stats, read Top Email Marketing Statistics You Need to Know.

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B2B Category Creators Episode 6 Transcript

Metadata

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. Very, very excited to have you on the podcast. My name is Gil Allouche. I’m the founder and CEO of Metadata. I have together with me, Michel Feaster, Nick Mehta and Mike Volpe. Super excited to be here, Gil.

B2B 52
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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

This is Episode 29 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Lauren plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 62% of adults use social media for fear of missing out.). This episode features Lauren Vargas of Aetna. Listen Now. Jay : That’s it.