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Diversifying Your Engagement Channel Mix to Keep Up with Changing Customer Expectations

ANNUITAS

B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Conversion channels should serve high friction, high intent, bottom-of-funnel content like demos, pricing, and FAQs. Communication preferences have changed over the past few years.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity

How your social media marketing budget stacks up to your peers and competitors? You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? Affiliate sales support independent publishing.

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How to Figure Out Podcast Rates and Other Things That Make Freelancers Uncomfortable

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. ‘This is Uncomfortable’ is the name of a podcast hosted by Reema Khrais on NPR’s Marketplace. I had no idea what other women were making in the podcast space. Their tagline is “A show about life and how money messes with it.”

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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. So why don’t we know as much about them as we do Chief Financial Officer, Chief Operations Officer, or Chief Technology Officer? Where do Chief Content Officers fall in the hierarchy? The reward? What CMOs and CCOs currently lack.

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2023 SaaS Buying Trend Forecast: Here’s What Industry Experts Are Predicting

LeanData

After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. . SaaS sellers report pressure on pricing with average spend per product dipping by eight percent. If you Google “2023 SaaS Buying Trends,” in 0.34

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

Best Sales Podcasts. The Advanced Selling Podcast. The Salesman Podcast. Linking Into Sales Podcast. Bowery Capital Startup Sales Podcast. The Sales Babble Podcast. The Sales Podcast. Here are 18 sales podcasts to get you started. The Advanced Selling Podcast. B2B Growth Show.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

Price: How much will you charge for your products for each customer group? Putting pricing and distribution to one side—(although messaging can be important in both, they are more commercial and logistic endeavours respectively)—striking the right message proposition is crucial throughout all stages. Of course it is.