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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. But many of us also share concern over a different crisis: the state of our businesses at this time. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

By focusing on high-value accounts you can create personalized experiences that foster long-lasting customer relationships. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about. Why ML Insights? Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022.

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The 10 Best Email Marketing Strategies That Actually Work

TrustRadius Marketing

According to a survey performed by Adobe , consumers spend an average of 5 hours a day checking both work and personal email. Respondents to the survey also said that they would rather receive marketing via email than by direct mail or other channels. Get Personal. Avoid Spam Filters. Don’t add RE: to subject lines if it’s not a reply.

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How Poor Website Security Negatively Impacts SEO Rankings

Single Grain

Chapter 1: Blockchain Explained: The Ultimate Peer-to-Peer Network. Companies might be spending billions of dollars on SEO right now, but a significant percentage of enterprises with websites don't even think about website security. Click here to download it for free right now! First Step Towards a Secure Website.

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Common Cyber Security Concerns of B2B Marketers

Envy

Brand Impersonation on Social Media and Peer Review Sites. As a B2B digital marketer, you may consider cyber security to be something only technical members of your company’s IT department need to worry about. However, that’s not how it is. In fact, cyber security is the responsibility of every department and individual in the organization.

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Boost Your Cybersecurity Business: Top Content Marketing Strategies for SMEs

ClearVoice

For example, individual users may need information on spotting a phishing attack or creating a strong password. Without sufficient know-how and the right security measures in place, you’re leaving your devices and information vulnerable. To stay safe online, users must know how to protect themselves and their systems.

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The Sales Rep You're Talking to on LinkedIn Might Not Be a Real Person — Here's What Real Sales Reps Have to Say

Hubspot

On Twitter , DiResta writes, "This random account messaged me… The face looked AI-generated, so my first thought was spear phishing ; it'd sent a 'click here to set up a meeting' link. All of which is to say: Most of us are pro-AI when we know it's AI. Is it really all that bad, or is it just another futuristic form of automation?