Using B2B Buyer Personas & the Buyer’s Journey in Your Marketing
sagefrog
APRIL 16, 2024
The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. While almost any B2B marketer worth their salt will swear by the buyer’s journey, some marketers think that B2B buyer personas are a mixed bag. The Buyer’s Journey Stages Creating a B2B Buyer’s Journey What Are Buyer Personas?
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