Remove spam
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5 Groups to Join on LinkedIn if You’re in Marketing

Act-On

The no-link rule cuts down on spam, but some of the posts and conversations feel a little thin without the ability to link to outside sources. Email Marketing Gurus LinkedIn marketing groups can still be a fun place to connect with peers, even if there are fewer than there used to be. Because for folks like us, LinkedIn is a must.

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Email Deliverability Remediation: 6 Ways to Avoid Getting Burned

Litmus

Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Using spam filter testing. Find out how you stack up against your peers in our State of Email Analytics report.

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A snapshot of the email service provider (ESP) landscape

Litmus

ESPs are instrumental in ensuring that emails are delivered to the right inbox, not marked as spam, and are optimized for various devices. Dive deeper into the state of the ESP landscape See the top ESPs and MAPs your peers rely on—by geography, company size, industry, and more—in our latest State of ESPs report!

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7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. The question is, how? Quick takeaways: Today’s B2B buyers demand informative content that solves their pain points. And that 17%?

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(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. But many of us also share concern over a different crisis: the state of our businesses at this time. Reallocate Engagement Channel Spend and Rebalance the Portfolio.

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3 Marketing Strategies That Brands Need to Reinforce in 2022

Marketing Insider Group

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. Don’t worry. This post is about bringing back the basics.

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47% of Social Media Users Report Seeing More Spam in Their Feeds, Even as Networks Fight to Stop It

Hubspot

Over the past two years, social media networks have made no secret of their efforts to fight the spread of spam on their sites. 47% of Social Media Users Report Seeing More Spam in Their Feeds. Seeing Spam. UK, and Canada, only 20% reported seeing less spam in their social media feeds over the past month. jack (@jack).