Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Identify and summarize the top five most influential papers or articles on {insert your topic} , and explain their significance in the field.” Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 78

Marketing AI Research Tactics SME 78

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? Save My Seat”, “Download Guide”, “View Webinar” are all examples of CTAs that let the reader know EXACTLY what to expect when he/she clicks on the button. Is that offer specific & tangible? Learn More” is not a call to action.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Martech

APRIL 11, 2024

Perplexity AI In contrast, Perplexity AI’s recommendation reads like a college paper. I also liked the option to view images of the technology stack on the right side of the page. Based on this, it’s hard to see any difference between Gemini and ChatGPT. It has a summary and is footnoted with sources.

Marketing Automation Services 116

Marketing Automation Services Bundling Marketing Management Public Relations 116

Navigate the Channel

FEBRUARY 1, 2024

The first thing that started running out was toilet paper. That meant we used more toilet paper at home. While toilet paper shortages resolved themselves within a few months, other supply chains that were disrupted due to the pandemic remain disrupted. By doing so, you have a holistic view of product priorities.

Work Management 65

Work Management Marketing Management Allocation Lead Ranking 65

Onalytica B2B

OCTOBER 11, 2018

Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. An example framework from the paper: The Evolution of Employee Advocacy. Key contributors include: Sarah Goodall – Founder at Tribal Impact. Measuring Success.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. The point of view the professor expressed seemed similar to the current state of AI content generators. who start writing them in high school.” This comment was made by a British professor to my son who is a graduate student in Italy.

Marketing AI 108

Marketing AI Rules Copyright Generation 108

Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Inventory management software, for example, can help save you time and avoid the errors of a manual, pen and paper inventory system. Rather than seeing these changes as setbacks, view them as opportunities to try new approaches and grow in different, unexpected directions. Offer incentives.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

The Point

JULY 30, 2020

In turn, emailing blog content on a regular cadence – perhaps as part of an ongoing nurture stream — is a proven method for increasing page views and acquiring new subscribers. To view a short, 18-minute presentation on this topic, based on a real-life case study, check out our slidecast: “ Getting Leads (and More!)

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Content Standard

AUGUST 12, 2021

At the core level, thought leadership content amplifies a brand’s differentiated point of view. Intellectual Influence Is an Ongoing Process Thought leadership is not a one-and-done initiative in which a brand puts a point of view out into the world and then calls it a day. What Is Thought Leadership’s Value?

Thought Leadership 140

Thought Leadership Differentiation Paper Lead Scoring 140

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Gaining a more accurate, granular view of the submarkets within each category can help ensure correct lead routing, territory planning, messaging, and positioning. 3221 Pulp, Paper, & Paperboard Mills. 322121 Paper Mills.

Work Management 204

Work Management Marketing Management Paid Search Agency Planning 204

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. View blog reactions | Comments (1). SAP White Paper: Service Delivery Innovation.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

The Point

JANUARY 27, 2022

On paper, the logic makes sense: * pick a handful of key accounts * execute an ABM campaign against those accounts * measure results * determine whether ABM is “worth the investment” on a larger scale. When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign.

Account Based Marketing 204

Account Based Marketing ABM Campaigns Demand Generation Agencies 204

Buzz Marketing for Technology

JULY 20, 2008

And we also read yeast papers. Organizing PDF papers in your computer using iTunes. I though of sharing my new experience of using iTunes to organize the PDF papers in my computer. I want to find the PDF file of papers stored in my computer in a fast and accurate way. My other issue was to find papers.

Paper 100

Paper Organization Work Management Click Rate 100

The Point

SEPTEMBER 11, 2017

And perhaps it’s because of that simplicity that very few LinkedIn ads, in my view as a dedicated ad watcher, take full advantage of the channel with either copy or imagery that are truly engaging. The creative requirements for sponsored updates are simple – a few lines of text and a custom image.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

B2B Marketing Directions

MARCH 31, 2024

Dr. Kahneman gained prominence in the 1970s when he and fellow psychologist Amos Tversky published several scientific papers describing their research on human decision-making under uncertainty. Like thousands of others, I have been greatly influenced by the views advanced by Daniel Kahneman.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Your website, blogs, social media accounts and reviews offer potential customers a holistic view of your online presence—make sure they reflect your brand in the best possible light.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

MAY 3, 2021

B2B content teams can inject creativity, simplicity, and a point of view to resonate better. Develop a Point of View. A point of view doesn’t have to be controversial. Bad content isn’t going to propel a company forward. B2B content often fails because it’s not written for the audience, readable, or interesting.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

B2B Marketing Directions

APRIL 7, 2024

When your content creates a good first impression, potential buyers are more likely to come back for more, and they will be more inclined to view the rest of your content - and your company - favorably. In the words attributed to Will Rogers, "You never get a second chance to make a first impression." I contend this is the wrong approach.

Content Marketing 70

Content Marketing Content Ethics Impressions 70

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. 2 weeks later, the firm produces a new white paper and promotes it on Twitter. I download the paper. I say stop the insanity. Let’s keep these measures apples-to-apples. Landing pages as well.

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

B2B Marketing Directions

MARCH 15, 2015

Therefore, the research doesn't address the effectiveness of several other content marketing tactics and formats, such as the use of videos, white papers, and e-books. In my view, this measure of content engagement is too narrow. As a content marketer, your first objective is to entice your target audience to consume your content.

Effectiveness 45

Effectiveness Content Marketing Work Management Marketing Management 45

Biznology

OCTOBER 12, 2017

The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. Steve’s tribute blog post about Craig topped out at 8000 views. A typical announcement post gets about 5000 views.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” It’s unlikely that everyone needs to read the white paper. Source: SAVO Group. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Only B2B

MARCH 13, 2024

Statista Think about it: A great blog post on your site might get a few hundred views. This consolidated view helps you track leads generated from content syndication and attribute them to specific campaigns. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

EMagine B2B Blog

DECEMBER 10, 2014

If you are that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. Covered within the asset entitled, Top 3 Marketing Metrics You Should Track in Google Analytics , are some of the most useful views in Google Analytics, and where to find each of them.

Marketing Analytics Tools 40

Marketing Analytics Tools Paper Analytics Google 40

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Writing point-of-view papers. View it in the same category as spellcheckers or Grammarly.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Salesforce Marketing Cloud

FEBRUARY 6, 2023

The next step is to connect your field service management solution to your customer relationship management (CRM) platform to get a complete view of your customer. Intelligent planning: Tap into up-to-date intelligence with a full view of your mobile workforce. Get articles selected just for you, in your inbox Sign up now 3.

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Lake One

JULY 27, 2023

For example, say you design a multi-part nurture campaign that encourages prospects to download your new white paper. You’d have to manually look at each email within your campaign to find out what led them to download your white paper. Before customer journey reporting : you’d only be able to see the end result (i.e.,

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Buffer

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

DAGMAR Marketing

FEBRUARY 8, 2021

Multiple analytics views for the win. Once you log in to your Google Analytics account, you’ll notice a default view called All Web Site Data. Analytics views are simply different copies of the same data that let you manipulate the data many different ways depending on the goal of the view. Organic Traffic (Organic View).

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. In 2006, Nike’s Ronaldinho ad became the first video to reach 1 million views on the platform. Then in 2008, the Evolution of Dance video was the first to reach 100 million views. In 2016, YouTube released a paper on its algorithm for its recommendation systems. Rate of growth in views.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Biznology

JUNE 29, 2018

Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. After all, not everyone needs to read the complete article or white paper to be inspired by its best ideas. What can inspire with creativity? But it may go unshared.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Velocity Partners

JUNE 6, 2023

But at most you’ll get a list of names and a paper trail of digital actions — actions that are too surface level in isolation to prove a scientific link between how your marketing inspires prospects to take action, and what that action is worth in terms of revenue. This relates to the overall experience of the content.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Martech

SEPTEMBER 23, 2022

On September 20, Samsung livestreamed a fashion show that occurred in real life at the Samsung 837 location in New York and could be viewed in the metaverse, at the Samsung 837X virtual site in Decentraland. Climate Week NYC is in its 14th year and is organized by the nonprofit Climate Group. Metaverse fashion show with a twist.

Merchandising 116

Merchandising Paper Design Communities 116