Customer Experience Matrix

SEPTEMBER 8, 2017

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. Emergence of such vertical systems is normal: it happens because the basic concepts of the systems are now widely understand and new entrants see opportunities to compete with early leaders by meeting specialized needs. B2B is another vertical.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Zoominfo

OCTOBER 13, 2022

Every year, the United States exports billions of dollars worth of forest products — everything from the raw timber used in construction to the reams of paper used in offices all over the world. Most people don’t give much thought to how all those boxes of copy paper make their way to the warehouses and shelves of their local retailers.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Marketing Insider Group

JUNE 23, 2021

Many studios use a blank wall, a large paper backdrop, or even a bedsheet. Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. A background that is too cluttered and busy can distract from the focus of your video and looks unprofessional.

Storytelling 338

Storytelling Video Marketing Product Tips 338

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications. ” Not just any direct mail, though.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Martech

FEBRUARY 24, 2022

New Jersey-based Verisk provides risk evaluation and management capabilities to verticals including insurance, energy and finance. Infutor’s Total Consumer Insights identity graph contains privacy-compliant behavioral data on hundreds of millions of U.S. consumers and over 100 million U.S. households.

Marketing Management 87

Marketing Management Vendors Lead Scoring Lead Ranking 87

Marketing Insider Group

MARCH 29, 2021

If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing. As Neil Patel points out, expanding your business “almost always requires a larger team.”

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Onalytica B2B

APRIL 3, 2018

As a co-founder of Digimarketerz (my previous digital marketing consultancy startup), I have helped many clients from cross-vertical domains. Podcasts, Speaking Opportunities, White Paper, Product Ideation and Development, Branding and Growth Hacking, Social Media Business Strategies.

Startups 231

Startups Work Management Social Media Marketing Management 231

SmartBug Media

MAY 24, 2021

Whether it’s through blog content , premium content pieces like white papers or e-books, or even social media content, you should always be crafting copy to answer your buyer personas’ pain points. One of the hottest trends for SaaS companies in 2021 is incorporating a vertical focus. Evaluate Your Existing Content Strategy.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Customer Experience Matrix

DECEMBER 1, 2006

Yesterday’s entry about Sage Software’s paper “17 Rules of the Road for CRM” may have given an overly positive impression. In stating that the points in the paper were all valid, I didn’t mean that the paper itself is a fair treatment of the subject. There are other, equally valid points that the paper leaves out.

Paper 120

Paper Vendors CRM Verticals 120

ViewPoint

OCTOBER 5, 2018

He was willing to provide the sales team one of six choices: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 20,000 companies with multiple contacts and verified technical environment information in the right verticals (no email addresses). Read more in this white paper.

Sales Qualified Leads 136

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 136

Content Standard

AUGUST 12, 2021

“ In this article, Avid weighs in on an influential 2019 white paper that outlined principles for ensuring a more streamlined, secure process for media creation and distribution. Think beyond traditional articles: brands also commonly help guide industries via webinars, white papers, and reports featuring proprietary research.

Thought Leadership 140

Thought Leadership Differentiation Paper Lead Scoring 140

Heinz Marketing

APRIL 26, 2023

You can start by vertical and then further segment those accounts based on their intent and engagement level. This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment. You can also build a target account list based on your pre-defined ICP 3.

Ideal Customer Profiles 98

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 98

KoMarketing Associates

MARCH 14, 2017

The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3 For your free copy of the white paper, visit the Spencer Brenneman website! B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why?

Digital Asset Management 138

Digital Asset Management B2B Marketing Enterprise Management Brand Identity 138

Launch Marketing

AUGUST 25, 2021

When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product. Regardless of the industry or vertical, new products most often stem from pain points.

Product 133

Product B2B FAQ Verticals 133

Martech

APRIL 15, 2022

And we’re seeing that impact in a number of verticals. “While Apple’s changes make tracking individual users more difficult, they motivate a counter-movement, and reinforce existing market power of gatekeeper companies with access to large troves of first-party data,” they state in their paper. Processing.Please wait.

Privacy Protection 91

Privacy Protection Privacy Cost Ad Frequency 91

BOP Design

JUNE 24, 2020

The dark motif resonates well with law enforcement and military decision-makers—the top two target verticals. Typically people associate chat with B2C marketing but we recommend a chat feature on all websites we launch, no matter the product, service, vertical, etc. in the B2B market.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Kevin Indig

MAY 29, 2023

YMYL Google doesn't show SGE for YMYL queries (Your Money or Your Life verticals like finance, health or legal) every time. A query like “can essential oils cure cancer” returns a correct answer and even leverages research papers. Some YMYL queries do a good job of citing research, even papers.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Do you have other clients in our vertical? Dig deeper: What is a conversion optimization platform? Can we pick up the phone to report problems?

Marketing Automation Services 96

Marketing Automation Services Enterprise Management Work Management Marketing Management 96

Lattice

FEBRUARY 24, 2016

We’ve put together a white paper detailing what we’ve learned from our customers on this topic. The paper provides a simple 4-step framework to show you how you can use predictive analytics to do the following: Target your highest value accounts. Execute tactics in a very targeted way, in sync with sales efforts.

Account Based Marketing 100

Account Based Marketing ABM Top of Funnel Verticals 100

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). When we focus on intent, we see email’s uses and value differently.

Marketing Automation Services 123

Marketing Automation Services Intent Marketing Automation Email Marketing 123

Onalytica B2B

SEPTEMBER 12, 2017

Key verticals (e.g. Examples per sector are: There’s tonnes more information on this subject in the full white paper: The Definitive Practical Guide to Influencer Relationship Management. To download the full white paper, click the button below. digital transformation, artificial intelligence). manufacturing, education).

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

ClearVoice

OCTOBER 5, 2020

As the Global Lead, Vertical Strategy & Marketing, Pukonen oversees the entertainment and restaurant verticals at Pinterest. An interview with Tina Pukonen, Pinterest global lead, vertical strategy & marketing, on new features and maximizing Pinterest for brands. Here’s what Pukonen had to say.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76

Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. Earned media has the highest value on the credibility scale.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

ViewPoint

DECEMBER 1, 2016

They could choose one of the following: 200,000 targeted contacts (name and title) in the right vertical (no email addresses). 4,319 contacts who downloaded a white paper but may or may not be in targeted companies or have any need or authority to buy (email addresses, many bogus and no company firmographics and no telephone numbers).

Sales Qualified Leads 120

Sales Qualified Leads Marketing Qualified Leads Lead Ranking PointClear 120

Martech

MARCH 22, 2023

Educate yourself and reach out to your community Think about all the advice — in columns like this on MarTech, during webinars, in white papers and guides — that poured out as the business world shifted gears during the pandemic. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical.

Enterprise Management 88

Enterprise Management Marketing & Strategy Marketing Strategy RFP 88

nDash

NOVEMBER 10, 2021

She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. Join nDash to work with elite writers with expertise across hundreds of verticals. Contact John for both B2B and DTC work.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Read on for more ways you can use intent data as a marketer. Top 4 Intent Data Providers and Their Use Cases.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

nDash

JUNE 22, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. I look forward to writing your blogs, articles, white papers, case studies and emails. nDash is home to thousands of subject matter experts, and our number grows every day. Anna Cottrell. Hi I’m Anna!

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

B2B Marketing Directions

JUNE 18, 2023

The principles discussed here also apply to other types of long-form research-based content such as white papers and eBooks. Marketers can add credibility to their survey-based content by providing a thorough description of the research methodology, including a detailed picture of respondent demographics. * Illustration courtesy of epictop10.com

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

B2B Marketing Directions

JUNE 7, 2020

Most Requested Content Formats eBooks, white papers, and guides were the three most popular content formats in 2019. Most eBooks and white papers can be read - or at least scanned - in a few minutes, but viewing a webinar can require as much as an hour. So in reality, Friday is the only day that you should avoid. hours Owner - 40.3

B2B 75

B2B Content Webinar Metrics Trade Show 75

The Customer

JULY 15, 2021

The acquisition unites respective industry leaders and propels CSG into new industry verticals, unlocking a $10 billion global market growth opportunity that further extends the company’s position in customer experience management.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

nDash

MAY 11, 2022

I previously wrote for Panels, the comics vertical at Book Riot, and was also a contributor to the Comic Book Legal Defense Fund blog. I love talking about upcoming books and comics and the ways in which people interact with the stories they write and read, and my eight years in the publishing industry give me a unique insider view.

Design 52

Design Marketing & Strategy Verticals Sample 52

SmartBug Media

FEBRUARY 20, 2020

If e-books and white papers are popular resources, put a resource center link in your main navigation and feature those resources somewhere on the homepage. You don’t want a large vertical nav bar covering up your content. Instead, create a clear journey for your user to take. Give them options.

Marketing Websites 99

Marketing Websites Verticals Paper Rules 99

Porch Group Media

AUGUST 18, 2021

Groceries, clothes, medicine, toilet paper, pet supplies, home improvement, cleaning supplies, school supplies – the list is simply endless. Interestingly, the survey also noted some differences by age groups in verticals. The Rise of Online Shopping.

Ethics 64

Ethics Amazon Loyalty Paper 64

WriteSpark

NOVEMBER 2, 2011

Just because an e-book can be longer than a white paper doesn't mean it should contain every bit of information or every possible topic on the subject matter. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g., Find the right writer.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

Just because an e-book can be longer than a white paper doesn't mean it should contain every bit of information or every possible topic on the subject matter. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g., Find the right writer.

Tips 120

Tips Content Paper Copywriting 120