KoMarketing Associates

JANUARY 29, 2019

To find out when content marketing is best used, the Content Marketing Institute and Scribble Live recently published the “Content Marketing for Demand Generation Survey: Using Content Marketing to Generate Demand, Create New Audiences” report. About 20 percent cited thought leadership, while 12 percent named ebooks and white papers.

Customer Surveys 144

Customer Surveys Lead Scoring Lead Ranking B2B Marketing 144

KoMarketing Associates

SEPTEMBER 6, 2017

The “2017 Lead Nurturing and Acceleration Survey Report” from DemandGen recently shed light on how lead nurturing strategies are helping marketers achieve their objectives. The survey showed that there is still room for growth in what metrics are being leveraged,” wrote the authors of the report.

Lead Nurturing 136

Lead Nurturing Customer Surveys B2B Marketing Lead Scoring 136

B2B Marketing Directions

OCTOBER 17, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have made on the digital transformation of marketing. We prove the impact quantitatively."

CMO 52

CMO Customer Surveys B2B Paper 52

Sword and the Script | B2B

FEBRUARY 16, 2021

It also surveyed 1,500 respondents in the U.S. survey respondents said the following: 61% trust business. According to the survey, business was the only institution that respondents classified as both ethical and competent. Both media and government were labeled – by survey responses – as unethical and less competent.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

KoMarketing Associates

FEBRUARY 16, 2017

The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives.

Customer Surveys 120

Customer Surveys B2B Marketing Brand Identity Branding 120

The Customer

APRIL 4, 2020

National Survey Tracks 18 Day-to-Day Consumer Activities. The pandemic is having significant effects on what was traditionally thought to be typical day-to-day consumer behavior, according to a newly completed Coronavirus lifestyle survey. This wave of research was just the first in a series of coronavirus lifestyle surveys.

Customer Surveys 52

Customer Surveys Loyalty Work Management Marketing Management 52

ViewPoint

OCTOBER 16, 2014

I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. The survey itself took about 12 minutes, and since the form allows you to save as you go, I could be interrupted and not have to start over. This new paper will be delivered in January, and I know. Easy—and interesting.

Customer Surveys 120

Customer Surveys PointClear Optimization B2B Sales 120

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! This survey will only take 10 minutes or so to complete. Survey Says: Slow Web Page Load Time Hurting B2B Vendors.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. emphasis theirs].” More specifically, they did the study twice to ensure its validity.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. I'll talk a bit more about results of the deployment survey. White Paper When Best Practices Go Bad: New Rules for Sales and Marketing Management. Download here.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 30, 2014

I''ve just gotten around to posting a bunch of new white papers in the Resources section of the Raab Guide Web site. What Matters Most In Selecting Marketing Automation explores survey results that highlight common errors when buying a marketing automation system and offers recommendations for how to avoid them.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. will use it for other website content, according to the Fall 2023 CMO Survey. For instance, our recent survey required organizing and analyzing text string responses.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Martech

JANUARY 19, 2024

“Students in Europe are just now writing research papers versus students in the U.K. On the other hand, if users are trained and treat the output of the tools like any other article or research paper they would write for high school or college, a huge productivity increase is possible. who start writing them in high school.”

Marketing AI 111

Marketing AI Rules Copyright Generation 111

Marketing Insider Group

MAY 31, 2023

InMoment Image Source: InMoment InMoment is a cloud-based platform that businesses use to gather and analyze customer feedback from: Surveys Social media Review sites It’s basically a one-stop-shop for all your customer experience optimization needs. Use this customer journey mapping tool when you need to get your ideas on “paper”!

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

BOP Design

MAY 9, 2018

Surveys, when executed properly, can offer excellent insight for B2B marketers. There are a lot of great survey tools out there, like Survey Monkey, which can help you create and send customized surveys. In this article, we take a look at four ways to leverage surveys to improve your B2B marketing.

Customer Surveys 49

Customer Surveys Marketing Agencies 2 B2B Marketing Paid Search Agency 49

SnapApp

JULY 28, 2015

Say you’ve created an amazing white paper that’s jam-packed with important information for your audience. Maybe it’s time to make your white paper interactive. At a basic level, an interactive white paper is a dialogue , whereas static long-form content is a monologue. What Is an Interactive White Paper? What do you do?

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

KoMarketing Associates

MAY 1, 2013

To help you measure your company’s content marketing initiatives and compare your efforts against those of the survey participants, KoMarketing Associates has put together a comprehensive guide to the report findings. Nearly all (99%) of software marketers surveyed are now using content marketing, according to report findings.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JULY 6, 2020

This was followed by the white paper, guide, eGuide, and tips and tricks guide. The authors of the report note that eBooks, white papers and guides all have their own unique set of differentiators and use cases. FocusVision surveyed 243 marketers to understand the role and types of content used during the buyer’s journey.

Marketing Report 156

Marketing Report B2B Marketing Content Marketing B2B 156

BOP Design

AUGUST 16, 2018

These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. While more than half of survey respondents are doing B2B content marketing , we wanted to discover what barriers those not doing content marketing (or not doing it regularly) were facing. The findings are listed below.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. I will also share sneak previews of the survey results on this blog.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Webbiquity

MAY 11, 2021

Survey Your Finances. Costs such as cleaning services, new technology, and paper supplies can all eat into your bottom line and increase by significant amounts before you realize it. According to a survey by PWC, 70% of people care most about speed , convenience, and good customer service. Know Your Customers.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. The 7 th Annual B2B Buyer’s Survey polled 283 B2B C-level executives, VPs and Directors and is published by Demand Gen Report.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content.

Paper 54

Paper B2B Marketing Planning Screencast 54

Customer Experience Matrix

MAY 5, 2009

Summary: My survey of demand generation deployments found that some companies deploy many features immediately, while others take two or three months to reach the same stage. The paper describes the definitions in detail.) What's really interesting is the details themselves - go ahead and dig into the paper and see what you find.

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

Act-On

NOVEMBER 15, 2023

Research can include customer surveys, sales team interviews, reviewing internal data, and more. The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Create persona profiles. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

SnapApp

JANUARY 7, 2015

Here’s our roundup of the best polls and surveys from 2014. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Check out the survey! Want to create an amazing poll or survey in 2015?

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

Lead Liaison

JANUARY 3, 2023

Having said that, we’ve seen a tendency to ask a lot of survey questions. . A while back, we had a partner who was switching from paper lead capture forms to digital lead capture. They copied the paper form which included 20 survey questions. When dealing with surveys, multi-select fields take very little time.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Sword and the Script | B2B

MAY 17, 2022

That analysis is how the research firm sets up a paper that compares the results of several surveys over time. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. Each survey polled at least 800 people making B2B purchases. Below are three points that stood out in the paper.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. A warm lead might receive relevant content such as a case study, a white paper, or other educational content. Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Customer Experience Matrix

APRIL 1, 2020

Retail Behavior Surveys Showing just how quickly the world changed, retail consumer research platform First Insight found that the impact of coronavirus on U.S. shopping behavior doubled between surveys on February 28 survey and March 17. Food, healthcare, and, yes, toilet paper were high on their shopping lists.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. How should marketers leverage content?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Vision Edge Marketing

OCTOBER 23, 2023

Better Positioning and Messaging The term ‘Positioning’ was coined in 1969 by Al Ries and Jack Trout in their paper “Positioning is a game people play in today’s me-too marketplace.” According to a survey by Salsify , 46 percent of customers say that they would pay more to purchase from brands they can trust.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

ClearVoice

NOVEMBER 3, 2019

Paper goods. There are also some less common items from the paper trail days that make us happy to see still in use. An Informal Survey for Your Sunday appeared first on ClearVoice. It’s literally a rock with a happy face on one side and a frustrated face on the other that I’m supposed to display depending on my mood.

Customer Surveys 60

Customer Surveys PR Paper Blogger 60

Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Inventory management software, for example, can help save you time and avoid the errors of a manual, pen and paper inventory system. Survey your employees and your customers to understand exactly how they’d like to be appreciated. Luckily, there are modern, tech-driven solutions.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223