Remove spot
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B2B Reads: Change Exhaustion, Effective White Papers, and Impact Statements

Heinz Marketing

How To Write an Exceptional White Paper for Your B2B Brand. In this article, Sarah Parker offers the 7 key steps in creating a successful white paper for B2B marketing. What Are Your Decision-Making Strengths and Blind Spots? She writes: “Many of us approach decision making from the same perspective over and over.

Paper 52
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How to Fix Your Blind Spot in Analytics

Convert

In a paper Studying GDPR Consent Notices in the Field ( pdf ) from the Ruhr-Universität Bochum, Germany, the researchers write: Our results further indicate that the GDPR’s principles of data protection by default and purposed-based consent would require websites to use consent notices that would actually lead to less than 0.1%

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Finding the brand positioning sweet spot

Savanta

So how do you find the positioning sweet spot? If you’re interested in reading more about how to build a strong brand and monitor your journey towards brand leadership, we’ve encapsulated our expertise in this white paper on B2B branding research. .

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How to Spot a Tactical Marketer

ANNUITAS

I know how to spot them because I used to be one of them before joining ANNUITAS (don’t tell my boss). Here is a very common scenario for marketing teams: a new eBook gets created, an email goes out; a new white paper is procured, an email goes out, and on and on.

Tactics 100
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The Lost Marketing Art of Ink on Paper

Marketing Craftmanship

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. Capabilities brochures, annual reports and other print collateral – complete with blind-embossing, foil-stamping, perfect binding, die-cutting and spot-varnished photos – served to explain, sell and educate.

Paper 100
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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Why Spend Your Budget on Digital Marketing Services? Content marketing services like our own primarily consist of: Strategy. Constructing a plan for content creation that educates and engages consumers. Content Creation. Distribution. Optimization.

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Empathy in Marketing: Why It’s More Important Than Data

Marketing Insider Group

An over-reliance on data could leave you with many blind spots and hinder you from seeking innovative and new ideas. Most people somewhat distrust the brands they buy, with 53 percent of respondents being able to spot when companies aren’t being completely truthful. While this all sounds good on paper, how do you do it?