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Sterling Commerce Focuses Retailers on Total Customer Experience

Customer Experience Matrix

They only want to deal with one entity—the retailer of choice.the customers expects [sic] the retailer to make the whole experience seamless.” That’s a great thing from a consumer point of view but a bit frightening for the store. This is a more radical position than it may seem.

SIC 120
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The Gig Economy Is Undeniably Growing… But Where’s It All Headed?

ClearVoice

Where freelancers are viewed more like “business partners” instead of expendable resources? Last year, in her research paper for the Wisconsin Law Review , “ Winning the Battle, Losing the War?: ” Dubal sums up her assessment in the last paragraph of the paper.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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Why Human Psychology Still Matters in B2B Marketing

B2B Marketing Directions

In the late 1970's, psychologists Daniel Kahneman (who later won the Nobel Prize for economics) and Amos Tversky began publishing a number of scientific papers that contradicted the rational view of human nature held by mainstream economists. in B2B marketing. Remember the old saying: No one ever got fired for buying IBM.

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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

I see an over-reliance by B2B marketers on industry classifications (SIC, NAICS, NACE, etc.) The production manager may view him/herself as the de-facto COO with broader purview in the business, or the material planner may aspire to be the production manager. I am curious to see the papers about this.

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5 B2B data trends

Biznology

This is no longer the case, as B2B firms are merging all this data on customers and prospects into a single view integrated database. For more information on this topic, request one of our more popular white papers titled Profiling, Targeting and Segmentation. These merged databases can be either accessed online or returned. .

Trends 80
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Experiential Learning

Buzz Marketing for Technology

See his paper on "Field Theory and Learning" (1942; ref. A sceptical view of learning styles in general. And the full paper (Coffield, Moseley, Hall & Ecclestone, 2004, for download). Kolb also plays around with the spelling of " intension " (sic.). four different forms of knowledge, in Kolbs view.