Cintell

JULY 3, 2018

But according to a recent report from TrustRadius , many vendors fall short in this arena. The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Unfortunately, most vendors fall short in helping buyers through this process.

Buy 172

Buy B2B Vendors Transparency 172

B2B Marketing Directions

APRIL 2, 2023

In a 2021 paper published by The B2B Institute , Professor John Dawes, Associate Director at the Ehrenberg-Bass Institute for Marketing Science , described what has come to be called the 95:5 rule. The main focus of Professor Dawes' paper was a discussion of how advertising works given the existence of the 95:5 rule.

Rules 52

Rules B2B Marketing B2B Trigger Marketing 52

KoMarketing Associates

JULY 9, 2019

Although B2B marketers are focused on creating marketing collateral, such as white papers and ebooks, new research suggests that these forms of content are not the most trusted among B2B buyers. Spiceworks conducted a survey of more than 250 marketers to gauge which trends are on the rise in the B2B realm. in terms of trust.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

B2B Marketing Directions

DECEMBER 20, 2020

For example, in Demand Gen Report's 2020 Marketing Measurement and Attribution Benchmark Survey , 82% of the respondents said that measuring marketing performance is a growing priority for their company, and 54% said their ability to measure marketing performance and impact needs improvement or is poor/inadequate.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

KoMarketing Associates

MARCH 30, 2017

The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. Seventy-seven percent said the same about white papers, and 76 percent claimed that they have engaged with webinars for further insight.

Peer-to-peer 120

Peer-to-peer Buy B2B Marketing Process 120

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

KoMarketing Associates

SEPTEMBER 29, 2014

Earlier this year, we released findings from a survey we ran in conjunction with Dianna Huff, asking B2B buyers about the role vendor websites play in the B2B buying process. The 2014-2015 Survey is Here! Second, B2B vendors lack critical content marketing assets designed to support the buying process.

Customer Surveys 120

Customer Surveys Marketing Websites B2B Vendors 120

Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. .

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

The Point

MAY 16, 2018

No matter how much someone might hate their current product/solution/vendor, bringing in a replacement can be a painful process, particularly for anything involving technology. There are 2 key truths to keep in mind when mounting a competitive campaign: 1. People don’t want to replace what they have (AKA Inertia beats Risk). Again, I do not.

Campaigns 191

Campaigns Tips Demand Generation Agencies Lead Scoring 191

KoMarketing Associates

MARCH 10, 2014

What elements of the B2B vendor site were most valuable? We came up with was a 30+ question survey, and with the help of the RAIN Group , their perspective on this information. The full report can be downloaded, without form submission , through the following landing page: The 2014 B2B Web Usability Report.

B2B 120

B2B Demand Generation Agencies Validation Vendors 120

SpotMe Blog

OCTOBER 7, 2023

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Polls, surveys and Q&A features (with the option to moderate) to actively engage attendees.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. Healthcare’s Most Wired Survey. It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. Industry Reports. ABA Survey Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

JANUARY 3, 2022

Most marketing operations departments report to the CMO, with the CEO coming in second, according to The State of the MarketingOps Professional”, which was jointly published by HubSpot and MoPros. More than ¾ of marketing operations department members have marketing titles, according to the report. marketing directors, and 6.4%

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. source ). Content Marketing. source ).

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Martech

OCTOBER 12, 2021

They include advanced customization and reporting capabilities and a new enterprise level of Operations Hub, available in November, in addition to the existing free, starter and professional levels. We also observe HubSpot’s continued elevation from serving SMBs to challenging those vendors that primarily serve enterprise customers.

Hubspot 116

Hubspot CRM Enterprise Management Marketing Automation Services 116

Customer Experience Matrix

OCTOBER 6, 2015

The only defense I can make is I did promise a client a paper on the topic, which I finished Sunday night. Switching to customer service, Microsoft’s 2015 Global State of Multichannel Customer Service Report found that 68% of U.S. But you, Dear Reader, get the benefit of my crazy little binge.

Marketing Management 120

Marketing Management Ideal Customer Profiles Case Studies Buyer Personas 120

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Hinge Marketing

MARCH 26, 2020

Data from the Inside the Buyer’s Brain, Second Edition research report.). They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . To understand your audience, we would recommend only two types of research: Surveys.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

A recent series of TechTarget reports offers many helpful insights for content marketing that targets IT buyers. White papers, video tech talks, FAQs, case studies, and buying or application guides are content ideas to consider. TechTarget notes that IT buyers would welcome help from vendors in making those comparisons.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

ANNUITAS

SEPTEMBER 29, 2016

There are a few caveats to be aware of based on information in the report. Buyers may use social media to help create a short list of potential vendors, but struggle with it as a tool to help in the final stages of the decision making process. One of them is the buying stage of the prospect.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Being Top-Heavy. Being Top-Heavy.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

The ROI Guy

AUGUST 12, 2015

SiriusDecisions reports that 55% of current content spending is squandered. A recent survey revealed that 78% of sales execs say that even though content is an important element for effective selling, only 40% believed their current content is actually helping make a difference in engagements.

Paper 40

Paper Marketing Budget Demand Generation Agencies Storytelling 40

Sprout Social

DECEMBER 6, 2023

Given the inherent challenges B2B brands face in quantifying the impact of their strategies, having a tool that also accurately measures and reports on ROI from influencer marketing campaigns across networks becomes crucial for scaling a program effectively. For B2B brands, influencer marketing humanizes the appeal of your tool or solution.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

FunnelEnvy

DECEMBER 26, 2022

Forrester’s 2021 B2B Buying Survey reported that the number of self-directed sales interactions in a typical transaction has now surpassed the number of human interactions. Accenture reports that over 7 out of 10 B2B buyers want a more personalized, “consumer-like” purchasing process. Personalization.

Top of Funnel 76

Top of Funnel Marketing Automation Services Optimization Generation 76

KoMarketing Associates

NOVEMBER 12, 2015

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. Give them a reason to stay, learn more, and possibly interact.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Golden Spiral

MAY 19, 2021

A recent McKinsey survey found 70-80% of B2B buyers prefer remote human interactions or full digital services. McKinsey reports that 32% of B2B businesses are willing to spend $50,000–$500,000 through an end-to-end digital interaction. If not, share the McKinsey survey in context with your leadership. Tell the stories.

Top of Funnel 62

Top of Funnel Marketing Automation Services Marketing Websites Digital Marketing Funnels 62

KoMarketing Associates

FEBRUARY 5, 2015

According to KoMarketing’s B2B Website Usability Survey , 36% of participants said that customer testimonials are “must-haves” when it comes to B2B vendor websites. Or, if it’s a white paper on exclusive study results, make a video version of your presentation going over key findings. Announcements and Launches.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

ClearVoice

JUNE 22, 2021

HARO and other reporter outreach sites offer great opportunities for link-building. Become a featured vendor. Get your suppliers to list you on their site as a preferred vendor. Write a white paper. Write a white paper on your industry that will get shared in your niche. Become an expert source.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

Hubspot

NOVEMBER 16, 2021

Just like you might switch to another coffee shop after an unpleasant experience with a barista, you might also rethink the vendor you use after being mired in a painful buying process. When you’re dealing with paper checks and in-person sales processes, there are manual steps that a team has to take to keep their records up to date.

CRM 67

CRM Buy Work Management Marketing Management 67

Business Brainz

FEBRUARY 5, 2022

Research papers, survey reports, industry research and market research insight providers are other useful sources that a sales team needs to keep tabs of. We went through each account’s website, financials, press releases, case studies, research papers, and various other credible sources. What was the outcome?

Planning 52

Planning Ad Building SWOT Case Study 52

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Active Is My Vendor?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

ANNUITAS

JULY 10, 2014

Consider the following insight from the Demand Gen Report B2B Buyer Survey: 58% of buyers spent more time researching their purchase. 41% of B2B buyers wait longer to initiate contact with vendors. 51% spent more time conducted a detailed ROI analysis this year than last.

Lead Qualification 100

Lead Qualification Sales Management Sales Qualified Leads Marketing Qualified Leads 100

ANNUITAS

SEPTEMBER 29, 2016

There are a few caveats to be aware of based on information in the report. Buyers may use social media to help create a short list of potential vendors, but struggle with it as a tool to help in the final stages of the decision making process. One of them is the buying stage of the prospect.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100