Marketing Craftmanship

AUGUST 31, 2011

Prior to popularization of fax machines in the 1980s, news releases were delivered by human messengers to major wire services such as AP, UPI and Dow Jones, which in turn communicated that news to their subscribing media outlets over a broadtape machine – much like a financial ticker tape, but using a much wider roll of paper.

Public Relations 100

Public Relations Press PR Content 100

Martech

APRIL 11, 2024

Perplexity AI In contrast, Perplexity AI’s recommendation reads like a college paper. Based on this, it’s hard to see any difference between Gemini and ChatGPT. Many people will use Gemini because many people use Google, but it has no draw beyond that. It has a summary and is footnoted with sources.

Marketing Automation Services 111

Marketing Automation Services Bundling Marketing Management Public Relations 111

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Where Journalism is Headed. Business technology?

Public Relations 20

Public Relations PR Media Lead Ranking 20

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The Point

SEPTEMBER 30, 2022

Public relations pros have been using the PESO Model for years by integrating Paid, Earned, Shared, and Owned media strategies into a single campaign, to better establish authority, amplify reach, and improve results. A white paper can be a short blog post. Can PESO do the same for demand generation ?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

FunnelEnvy

APRIL 1, 2024

To cater to different learning preferences, utilize various content formats for lead nurturing, like blog posts, case studies, white papers, and infographics. Public Relations: A strong PR strategy can help you generate positive media coverage and industry recognition, helping drive demand for your SaaS product.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Martech

APRIL 4, 2023

“In-house and on the agency side, marketers are already leveraging AI to help them do what they’re good at,” said Stephen Marcinuk, co-founder and head of operations for Intelligent Relations, a low-cost tool that uses AI to help companies craft news pitches and carry out other public relations functions.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 109

Biznology

FEBRUARY 20, 2018

My fountain pen and my giant leather-bound journal with luxurious squared notebook paper that took a blue-black ink better than anything since. Very few modern Americans keep journals their entire lives. I did for a number of years when I was young and before Netflix and Hulu.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Kaon

SEPTEMBER 17, 2015

Ad Value Equivalence- selling advertising solely based on square inches of paper. ” – Christopher Penn Filed under: Marketing Guru Tagged: Boston , Brand Awareness , content , Hubspot , Inbound , Measurement , PR , Public Relations , Referral Traffic , social media.

Hubspot 100

Hubspot Conference PR Public Relations 100

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Navigate the Channel

JUNE 7, 2023

But there are case studies in triumph and many of those involve digital public relations, including some within Fast Company’s examples of success. When we think of digital marketing, public relations doesn’t often make this list, but it can be effective and long-standing, even in a B2B environment.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Stevens & Tate

APRIL 5, 2021

Crescent Cardboard, the recognized leader in manufacturing and marketing of paper and mat board products for the custom framing and art materials markets, has retained Stevens & Tate Marketing to revamp its marketing efforts to frame shops.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Public Relations Lead Nurturing 69

KoMarketing Associates

APRIL 7, 2021

White papers: 55% (compared to 60% in 2020). Earned media is basically public relations, though it can be much more. So a really good demand generation marketer should have the number of a good public relations contact on their phone. E-books: 57% (compared to 48% in 2020). Then there’s paid media.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Predictive analysis is changing the B2B marketing landscape.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

The Marketing Blender

FEBRUARY 13, 2024

Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest. Public Relations and Outreach: Utilizing PR and outreach to build credibility and authority. Commitment to utilizing the right tools and employing the most effective tactics drives towards achieving desired outcomes.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Public relations. This sales mapping process also highlights areas where new marketing deliverables should be created. Website development and maintenance. Google advertising.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Martech

JANUARY 26, 2023

This enables you to develop integrated, cross-channel campaigns that stretch across public relations, social media, email campaigns, events and digital media, ensuring a consistent buyer experience. The insights can inform media buying and campaign messaging throughout the buyer’s journey.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Hinge Marketing

JULY 6, 2022

White Papers. White papers have been around for decades—and for good reason. People look to white papers for a serious exploration of a technical or practical topic in a compact format. How you might use them: Promote white papers on your website, such as your homepage, applicable services pages and relevant blog posts.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

JUNE 7, 2005

« Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Paper 120

Paper Lead Generation Generation B2B Thought Leadership 120

Hinge Marketing

MARCH 6, 2023

Guides and White Papers. Guides and white papers are generally longer pieces, often running from 10-25 pages in length. Blog posts and articles tend to be shorter than guides or white papers and therefore easier to produce. Public Relations. Blog posts and articles. So, the data is clear.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Sword and the Script | B2B

AUGUST 15, 2023

Need help with B2B marketing or public relations? B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your product. * * * There’s much more detail in the full report. You can download a copy here: 2023 B2B Buyer’s Survey.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

nDash

SEPTEMBER 7, 2021

Karen Tiano is a communication strategist with public relations, writing, and editing experience across biotech, retail, aerospace, and defense. Contact Catherine for assistance with emails, reports, articles, social media, or white papers. Send Victor a message for email campaigns, case studies, or website copy. Pamela C. ,

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

ClearVoice

APRIL 22, 2022

White papers. Public relations efforts. White papers (especially content that is gated and can help you gather more information about prospects). Among the content types you can use to turn that stranger into an interested prospect are: Social media. Infographics. Newsletters. Discounts and offers. Resource guides.

Top of Funnel 119

Top of Funnel Work Management Digital Marketing Funnels Best Practices 119

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sales Engine

JUNE 16, 2016

That’s not to say that these functions aren’t necessary anymore—the marketing jobs of the old world still exist--branding, advertising, public relations and events.

Paid Search Agency 120

Paid Search Agency Trade Show Marketing & Strategy Public Relations 120

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Trust me, it ain’t pretty. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. Are you going to send them that same white paper next week?

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Strategic-IC

OCTOBER 10, 2017

PR, or Public Relations, describes the way a company presents itself and communicates with the public and the media. Digital public relations is measurable, immediate and produces easily sharable content. Firstly, let’s define the differences between PR and Inbound Marketing. What is PR? Huffington Post.

Inbound Marketing 86

Inbound Marketing PR Advertising Agencies Paid Search Agency 86

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. The first time I heard the term MAT Release I had no idea what it was.

Media 122

Media PR Paid Search Agency Distribution 122

Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). Oh, and yes, some advertising, too.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Schubert B2B

NOVEMBER 6, 2018

Long-form content, like articles and white papers, written by your subject matter experts demonstrate knowledge of your target industries and the challenges that your products can help to solve. The former is a public relations tool, while the latter falls under advertising. Earned Content.

Planning 76

Planning Marketing Plans B2B Marketing Advertising Agencies 76

Golden Spiral

MAY 16, 2019

Here’s how to leverage the tools of public relations to amplify your brand voice and keep you a part of the industry conversation. When it comes to B2B tech product marketing, public relations is at its most powerful when it is integrated into your entire marketing strategy and not as a separate initiative.

Paid Search Agency 78

Paid Search Agency Companies Public Relations PR 78

SmartBug Media

MAY 7, 2019

Thought leadership is a powerful public relations , marketing, and sales tool. Will they be truly invested and open to the long white paper? Many companies dabble in it in one way, shape, or form, because it helps companies build partnerships and recruit top talent while shining a spotlight on company culture.

Thought Leadership 69

Thought Leadership Public Relations Advertising Agencies Opt-out 69