Biznology

JUNE 4, 2018

The need for mid- and late-funnel video for sales enablement. In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Navigate the Channel

DECEMBER 7, 2023

Is your B2B strategy performing the way you expect it to? Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. An exciting way to make emotional connections is through video content. Regularly evaluate and adapt your B2B strategy for desired results.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

JUNE 23, 2021

Nevertheless, marketers are upbeat — 80% agreed that their virtual and hybrid events could eventually achieve the same or greater success as in-person events with the right strategy and software solutions, according to a study conducted by analyst firm Forrester , sponsored by BlueJeans. The value of this approach goes beyond virtual events.

Personalization 171

Personalization Forrester Trade Show Webinar Metrics 171

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Trade Press Services Newsletter

JULY 6, 2023

Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. Create a separate section for publications and presentations, if appropriate. Today’s resumes are more than a laundry list of past jobs and responsibilities.

Personalization 130

Personalization Tips Brand Identity Branding 130

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Vidyard

JUNE 27, 2018

Well, overwhelmingly it’s great video content—in fact, Cisco has projected that more than 80% of all internet traffic will be video by 2021. You can also check out the Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

Video Marketing 117

Video Marketing Content Webinar Metrics Paper 117

Vidyard

JUNE 26, 2020

We’re all on video more than ever before—whether we like it or not. From video conferencing and webinar panels to shoot-and-share social videos and company productions starring employees , video is everywhere in today’s businesses. Being comfortable on video isn’t just a useful skill for actors. Contents 1.

Video Marketing 178

Video Marketing Tips Paid Search Agency Work Management 178

Vidyard

SEPTEMBER 9, 2014

Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? If so, you can start using existing webinar content as a springboard to launch an online video strategy. You don’t need to be an expert producer to create effective videos.

Webinar Metrics 51

Webinar Metrics Video Marketing Marketing & Strategy Marketing Strategy 51

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

Enterprise Management 56

Enterprise Management Buyer's Journey Marketing Management Paper 56

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Like any growth strategy, the success of thought leadership should be measured in several ways to evaluate the success of topics, mediums, and channels.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Content Standard

APRIL 4, 2019

Video content is becoming fundamentally central to the way brands engage buyers online. According to Cisco , a hefty 82 percent of global internet traffic—both business and consumer—will be video-based by 2022 (it already clocked in at 75 percent in 2017). Why B2B Video Is Already Essential to Your Marketing Strategy.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Scoop.it

FEBRUARY 22, 2024

This post will explore seven content marketing tips and examples for HR audiences and leaders. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. One of the most critical success factors in any B2B search campaign, and yet an area where very few companies invest enough time and attention, is offer strategy.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

ATAK Interactive

JULY 21, 2020

So why do B2B companies need a sales enablement strategy? To build a winning B2B sales enablement strategy in 2021, your marketing team needs to assemble a toolkit, filled with resources and content that will enable your sales team to target the right buyers and engage them throughout the buyer journey, whether remotely or in-person.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Sharpspring

OCTOBER 27, 2021

“Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Here are the best marketing strategies for small businesses. Building a Sustainable Small Business Marketing Strategy.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Optinmonster

DECEMBER 26, 2022

You need some organic lead generation strategies! Let’s look at some specific lead generation strategies for bringing in organic leads. 11 Organic Lead Generation Strategies That Really Work. That’s why our first strategy is audience research. Audience Research.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

SmartBug Media

SEPTEMBER 15, 2021

The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Maybe you send them a personalized, automated email on the anniversary of their first Bananas Co. Everything! In the Bananas Co.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

ATAK Interactive

JULY 21, 2020

So why do B2B companies need a sales enablement strategy? To build a winning B2B sales enablement strategy in 2020, your marketing team needs to assemble a toolkit, filled with resources and content that will enable your sales team to target the right buyers and engage them throughout the buyer journey, whether remotely or in-person.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Hinge Marketing

FEBRUARY 27, 2020

With so few companies taking advantage, primary research can be the secret weapon in your content strategy. Researching an issue or topic important to your target buyers gives you “seed” content to distribute on a variety of channels and platforms (see the image below). On-demand webinars — Webinar binge and chill?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

The Point

NOVEMBER 22, 2017

Earlier this month I co-hosted a Webinar with Greg Kelly of Vidyard and Jason Oakley of Uberflip on “ Driving B2B Engagement with Personalized Content.” Look for core content such as white papers that can be “sliced” into multiple assets and versioned more readily for specific industries, roles, etc. Click To Tweet.

Personalization 133

Personalization Lead Scoring Lead Ranking B2B 133

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Test dynamic #content recommendation engines to populate your emails, says @bestofjess. Video, video, video.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Use data from your email platform to personalize your emails to different audience segments. In B2C, this might be a funny video that gets stitched over and over.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

FEBRUARY 18, 2016

Blog posts, articles and videos that share valuable—or motivating—information will drive people to your website. Premium pieces like executive guides, webinars, reports, white papers, etc., This post discusses two highly effective marketing tools: video and webinars. Video casts a wider net.

Top of Funnel 48

Top of Funnel Planning Webinar Metrics Marketing Plans 48

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. These alternatives offer new avenues for connecting with modern audiences who are actively seeking out information that solves their problems. The case for video is a strong one.

Paper 54

Paper B2B Marketing Planning Screencast 54

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. How can you bring it into the present? To get started, here are three steps to building a successful employee advocacy strategy: 1.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

The Point

SEPTEMBER 11, 2017

What we see is actually an image of the offer, but rather than use some boring white paper cover, Salesforce created a desktop vignette that represents various elements of the “guide” being consumed – on a tablet, a clipboard, and a smartphone (the video at upper right). Click To Tweet.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

PureB2B

JULY 18, 2018

While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. There are free lead generation strategies that can be just as effective as expensive alternatives. Free Lead Generation Strategies to Grow Your Business. Lead Capture.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 79

PureB2B

JULY 17, 2018

While there are many different lead generation strategies , quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds of leads. There are free lead generation strategies that can be just as effective as expensive alternatives. Free Lead Generation Strategies to Grow Your Business. Lead Capture.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

Marketing Craftmanship

MAY 13, 2020

Without leaving our own homes, we text or play video games with friends. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. factor in your webinar content. Many of us no longer call family members as often.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. Optimizing your email marketing campaigns can take time.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Brandpoint

MAY 18, 2020

That makes perfect sense; most of us want at least a basic understanding of the products, services and prices at hand before hearing a persuasive sales pitch or presentation. Cross-check strategies If your marketing team is planning campaigns, it should talk to sales leaders first to ensure everything is on the right track.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

ATAK Interactive

JULY 21, 2020

So why do B2B companies need a sales enablement strategy? To build a winning B2B sales enablement strategy in 2021, your marketing team needs to assemble a toolkit, filled with resources and content that will enable your sales team to target the right buyers and engage them throughout the buyer journey, whether remotely or in-person.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78