Hubspot

FEBRUARY 24, 2012

Planning for a trade show doesn’t start a month in advance. Trade show marketing is a very strategic process. You have to determine your strategy and messaging and make sure everything relates back to your business goals. Set Your Trade Show Marketing Goals. Trade shows are no different.

Trade Show 28

Trade Show Planning Landing Pages Work Management 28

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. In person, you might be exposed to a whole new audience where foot traffic can hear more about your offerings. Identifying the right events for your business depends on your industry and goals for the events.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hinge Marketing

MARCH 28, 2016

So what are the top strategies for getting referrals? So let’s review the top 5 strategies that have proven effective for professional services firms. This strategy has an added benefit of helping potential clients understand how you can help them. Have in-house experts speak at conferences and trade shows.

Webinar Metrics 48

Webinar Metrics Service Ideal Customer Profiles Marketing & Strategy 48

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. It’s huge for us and plays a key role in our marketing strategy. We have a webinar series that we do right now called Real Time Banter.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

markempa

APRIL 24, 2009

Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Note: Beginner 101, sales pitches or speeches that have been presented elsewhere will NOT be accepted.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. Simply because the marketing strategies, tactics and solutions so proudly promoted in B2B don’t work across these multiple markets in the same way.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Biznology

JULY 31, 2015

As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. We all tend to have short- term memories, and there is likely to be a vague memory of a webinar a week or more after attendance. Don’t ditch old lead lists.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Launch Marketing

APRIL 10, 2019

Define and commit to your content strategy. An effective content strategy creates a framework where you can, and do, provide these answers at every step of their buyer journey, from awareness to consideration to decision. As prospects evaluate SaaS alternatives, they seek out answers and information to guide to the right destination.

Marketing Automation Services 48

Marketing Automation Services Paid Content Software Paid Search Agency 48

Content Standard

OCTOBER 21, 2014

Though likely a mechanism to address the Times ‘ dire digital picture , as summarized in a leaked internal report, this strategy will undoubtedly position the publisher to compete against more digitally savvy brands like Business Insider , BuzzFeed, and The Huffington Post. If you start with a webinar, create a white paper.

Loyalty 40

Loyalty Webinar Metrics Tips Marketing & Strategy 40

Metadata

SEPTEMBER 1, 2022

It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. What is B2B demand generation?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Laser-focus your solutions to the target audiences most likely to buy from you. Process: Set your lead generation campaign goals.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. For our purposes, I am going to present a default buyer journey in three broad stages.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

The Effective Marketer

NOVEMBER 29, 2010

So write “objective -> action -> budget&# down on paper, in big letters and stick it to your corkboard or use a post-it and glue it to your computer monitor. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

SEPTEMBER 27, 2010

A good starting point on how to do this is Travis Isaacs presentation “ How to Wireframe Like a Ninja “ It talks about Keynote (a presentation tool for the Mac), but 99% is transferable to PowerPoint. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Exo B2B

JUNE 5, 2018

As experts in marketing strategies, ExoB2B recommends, in some cases, to assert itself as such through an inbound or inward marketing strategy, to demonstrate thought leadership and, to be integrated into a process of digital transformation. To do this, the most commonly used content vehicles are: White papers. The public.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

NuSpark Consulting

DECEMBER 5, 2011

Don’t take conversion strategy lightly. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Prospects that download content or register for webinars are not “leads” yet, but are just names. J- Jump Page.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

The price is the forms we make people fill out to download white papers or sign up for events. For example, there is no way that the typical Webinar is worth as much as an in-depth research report, yet we make buyers give us the same amount of information for both—we charge them the same price. That has to change.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

The Effective Marketer

MAY 29, 2009

Initially I got the paper version of WSJ and later was an avid reader of WSJ.com. This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Now go f@%$!

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. For this guide, we’ve defined them as live and/or recorded presentations, typically organized by topic or subject. Content may be presented live or may be recorded.

Digital Asset Management 141

Digital Asset Management Work Management Marketing Management Planning 141

Adobe Experience Cloud Blog

FEBRUARY 15, 2012

An industry analyst report, a technical white paper, and a short customer case study are enough to build out a lead nurturing campaign. An investment into a webinar and complementary white paper would give you the opportunity to promote the live event and promote the archived event for months after. Use your imagination.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Paid Search Agency 48

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

FEBRUARY 1, 2006

« Podcasts vs. Webinars which is better? We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects. These experts can become a source of speakers and webinar presenters.

Lead Generation 120

Lead Generation Generation Leads Lead 120

MLT Creative

NOVEMBER 10, 2010

He was an old-school print production guy who could accurately declare the details of a paper stock with a glance, a graceful flick of a corner, and a gentle fingertip stroke. As the presentation progressed to the main topic, from the back row, Boomer muttered under his breath, “Branding schmanding. Supercalendered.”

Brand Identity 40

Brand Identity Branding B2B Advertising Agencies 40

SpotMe Blog

SEPTEMBER 1, 2022

A hybrid or virtual event example is data insights created during polls. It’s important to have the right aspect ratio so that presenters can ensure the content they share looks as clean as possible. For example, a trade show is a B2B event. Consumer show. Amplifier (audio amplifier). Aspect ratio.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Anything Goes Marketing

OCTOBER 8, 2007

This will allow you to track the source if web visitors downloaded a white paper or purchased a product. The same goes for email. If you add a query string to your web links, you can save the query string data to the web profile of the email recipient, if they click through and fill out a form. Are there easier ways to do this?

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

thePoint

MAY 19, 2020

One very obvious phenomenon during the COVID-19 crisis has been the great increase in online live and recorded webinars and full-on virtual events (multi-session events). educational, how-to, case studies that demonstrate applied value) that delivers real value to their audience. A virtual session presented by a SME is a gold mine.

Webinar Metrics 52

Webinar Metrics Practices SME Best Practices 52

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. Want to start labeling your meetings?

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

thePoint

MAY 25, 2018

Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. Additional insight: sales outreach, conversations, presentations, and conversions will greatly improve when sales has effective messaging. Otherwise, they are just making up stuff as they go and hoping it works!

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Webbiquity

SEPTEMBER 25, 2018

And what potentially powerful B2B marketing strategy is perhaps the most overlooked? Those are among the many questions answered in the new report from B2B Marketing Zone, How B2B Marketing is Changing , and their recent webinar highlighting some of the key findings. Three of those findings are presented below.

Work Management 252

Work Management B2B Marketing Marketing Management B2B Thought Leadership 252

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40