SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Personalization 130

Personalization Tips Brand Identity Branding 130

MindFire

MARCH 31, 2022

From the pandemic, and its lasting effects – the great resignation, paper shortages, supply issues, and inflation. webinar is designed to help you identify the clients that are at the most risk and develop actionable tips and playbooks to proactively combat today’s biggest challenges using OptiChannel Marketing Solutions.

Webinar Metrics 98

Webinar Metrics Paper Organic Leads Tips 98

B2B Marketing Directions

JANUARY 7, 2024

They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. Academic research papers can be an authoritative source of information about generative AI, but they can also be more challenging for marketers to access. In 2023, I published eleven book review posts.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Outgrow

FEBRUARY 5, 2024

We recently interviewed Vitor Asseituno for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! I remember talking to one of our marketers and said, well, let’s do a webinar. So let’s do a good webinar. Welcome to the Marketer Of The Month blog! Don’t have time to read?

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Planning 52

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Content will be passed over if it isn’t useful or trusted.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Crimson Marketing

OCTOBER 16, 2014

How do you select themes, determine your content mix amongst white papers, webinars and case studies? The post Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast] appeared first on. Demand Generation Podcasts' Meagen tells us how.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Webbiquity

SEPTEMBER 19, 2017

In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars. Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. Write extensively about your mission and the problems you solve. Share your knowledge in blog articles to get people to your website. You can even benefit your entire industry.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners. How Agencies Can Start a Podcast.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. Start a podcast, blog or YouTube channel. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries.

Work Management 91

Work Management Marketing Management Training Vendors 91

KoMarketing Associates

APRIL 7, 2021

Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). White papers: 55% (compared to 60% in 2020). To sponsor even a newsletter or two, or to sponsor a podcast for a few months?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

markempa

AUGUST 11, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Live and On-Demand Webinars. Used primarily for content marketing and thought leadership applications, webinars are a popular digital alternative to seminars and other live events.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Zoominfo

FEBRUARY 5, 2021

That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. They might fill out a form to register for a webinar or download an ebook. Thank you, Marketing ). an email or call).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Hinge Marketing

FEBRUARY 27, 2020

Live webinar presentations — Webinars and primary research go together like peanut butter and jelly… or pineapple and pizza (yum). If you conducted the research, host a webinar to distribute the results with your audience. On-demand webinars — Webinar binge and chill? Class dismissed!

Distribution 118

Distribution Promotion Research Webinar Metrics 118

SmartBug Media

MAY 8, 2023

It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar. Remember blogging—an oldie but a goodie!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Use Your Data to Create Buyer Personas.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Scoop.it

FEBRUARY 22, 2024

You can also create helpful tutorial videos or host webinars that walk new hires through need-to-know stuff as they get acclimated. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Webinars make learning interactive. Build yourself an extensive content library.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! blog posts, podcasts, webinars, events, etc.).

Webinar Metrics 46

Webinar Metrics Email Marketing Planning Budget Programs 46

The ABM Agency

AUGUST 30, 2020

Start with a webinar ? Your webinar takes effort to produce; don’t let the amazing content generated in real-time die out. Take the webinar recording and convert into a file to upload to your YouTube or Vimeo account; this can then be linked to or embedded in other content your team creates (blog, email, site).

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Zoominfo

FEBRUARY 5, 2021

That might include watching your product videos, reading blog posts, or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. They might fill out a form to register for a webinar or download an ebook. Thank you, Marketing ). an email or call).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. Write extensively about your mission and the problems you solve. Share your knowledge in blog articles to get people to your website. You can even benefit your entire industry.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! So looking at more experimental AD channels, looking at more things like partnerships and events, and how to use white papers and webinars and that sort of thing to scale conversions.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

markempa

OCTOBER 6, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

Outgrow

AUGUST 6, 2021

Podcasts, interviews, and webinars are interesting lead generation techniques. Unlike ebooks or white papers that may come out as time-consuming or tedious for some. . Moreover, they will be willing to attend your future webinars thus creating a domino effect. . Ebooks, webinars, and podcasts are great.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

ClearVoice

SEPTEMBER 4, 2020

Webinar presentations are the most likely pieces of B2B content to be behind gated registration forms. Almost half of podcast listeners listen to podcasts while at home. Three in five webinar registrations happen in the week before the webinar. Content marketing statistics for podcasts. Podcast Insights ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Crimson Marketing

MARCH 24, 2015

White papers. The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Here is the list, in priority order: Case studies. Detailed technology guides. Blog posts. Infographics.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

Content4Demand

OCTOBER 27, 2020

You can use this data in so many ways, like: Bottom-funnel nurture emails Callouts for middle-funnel and bottom-funnel content Fodder for display ads and social posts Context for podcast ads These are immediate, quick-turn applications, but community input should be used to guide your broader content decision-making, too.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Convince & Convert

APRIL 19, 2014

That was the thesis of a recent Webinar I conducted with my friend and collaborator Jamie Beckland from Janrain , an organization that helps companies improve their conversion rates, relevancy and customer satisfaction by gathering and managing social media profile and behavior data.

Ideal Customer Profiles 157

Ideal Customer Profiles Work Management Budget Programs Advertising Agencies 157

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

Enterprise Management 56

Enterprise Management Buyer's Journey Marketing Management Paper 56

Marketing Insider Group

JULY 28, 2020

In a recent Stop the Sales Drop podcast with my partner Eric Gruber, Michael Brenner mentioned that we need to kill social content campaigns and adopt an always-on content approach. During Lori’s Stop the Sales Drop Podcast , she mentioned that virtual selling will not be temporary.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Hinge Marketing

MARCH 26, 2020

Watch our on-demand webinar – Digital Branding: Doing it Right. Digital content can take a wide range of guises, such as blog posts, online articles, webinars, educational videos, online tutorials, courses and podcasts. Watch our on-demand webinar – Digital Branding: Doing it Right. Research Your Audience.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

PathFactory

FEBRUARY 8, 2021

Rather, you can take advantage of existing content as the foundation for your social media posts, videos, and webinars. Whether it’s an in-depth video from a speaker or a white paper ask yourself: will my audience want to submit their email address to get it? Turn it into a podcast. Here’s how: Save time.

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75