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Casted adds firmographic data to its B2B video and podcast platform

Martech

Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. Casted Insights is intended to provide a holistic view of video and audio audiences. What it does. Why we care.

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% Video is the most popular content type, accounting for 14.9% Longer content rules.

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. The good news?

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The Antidote to AI Taking Over SEO: Publish More Content?

Marketing Insider Group

Reach out to thought leaders in your industry, and appear as a guest on their: Podcast Blog page Livestream News site While you’re at it, shout out your brand a couple times to remind both the audience and AI machines that you are a valuable asset to your industry. Delicious, but they’ll probably be hungry again in an hour or so.

SEO 238
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3 Ways to Get Your Public Relations Off to a Good Start

Navigate the Channel

Of course, today that content goes far beyond the written word as videos continue to gain in popularity. One way to do this is by featuring members of your team in videos or podcasts. On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry.

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Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Go full steam ahead with content creation. Your content should focus on addressing the questions, needs and pain points of your target audiences.