NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . Fortino chimed in on this process. this episode of The Healthtech Marketing Podcast ! Listen to the Episode.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Marketing Insider Group

JULY 11, 2023

Because let’s face it, the shorter the buyer’s journey and sales process, the better for everyone involved. This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Maybe too much content, actually.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

MAY 16, 2023

We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs. AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry.

SEO 243

SEO Lead Ranking Content PR 243

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Measures and processes provide insights into performance and facilitate operational excellence. Everyone in business today accepts the merits of measurement.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy! Let’s dive in.

Paper 54

Paper B2B Marketing Planning Screencast 54

Navigate the Channel

NOVEMBER 9, 2023

One way to do this is by featuring members of your team in videos or podcasts. On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. You can add a human touch to your brand by featuring team members in videos or podcasts, making your brand more relatable.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Crimson Marketing

OCTOBER 16, 2014

Key insights include: Good Gears: Meagen shares the specific marketing technology and core team roles that DocuSign uses to operate its demand generation process efficiently. How do you select themes, determine your content mix amongst white papers, webinars and case studies? Demand Generation Podcasts'

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. I was out walking the dog and listening to this podcast the other day, and the podcast speaker pinned it.

Marketing AI 99

Marketing AI eCommerce Peer-to-peer CMO 99

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. The best relationship-oriented sellers place their connection with the customer above all other elements of the selling process. You can even benefit your entire industry.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Hubspot

MARCH 16, 2017

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. million podcast listeners. How Agencies Can Start a Podcast.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Statistics 75

Webbiquity

SEPTEMBER 19, 2017

In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars. Ebooks, checklists, online tools, and white papers can be effective at top-of-the-funnel lead generation, while webinars are effective mid-funnel.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing & Strategy Marketing Strategy 262

ClearVoice

OCTOBER 31, 2019

Here’s a behind-the-scenes look into my illustration process… 7 steps of the illustration process: 1. The websites I like to frequent for inspiration and references include Behance , Brown Paper Bag , Pexels , Pinterest and Unsplash. I’m not too worried about perfection at this point in the illustration process.

Process 56

Process Design Guidelines Advertising Mediums 56

Trade Press Services

MARCH 18, 2024

While the process is unique to each author, the path to success requires careful planning and execution. When pursuing a self-publishing option, some authors brave the entire publishing process themselves. The more feedback an author obtains during the writing process, the better the final product.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

KoMarketing Associates

JANUARY 29, 2019

B2B marketers are heavily invested in content marketing and utilizing it to generate leads, but at what stage of the buying process is this tactic most effective? Regardless of its effectiveness in various stages of the buying process, content marketing as a whole can have a significant impact on companies’ bottom lines.

Customer Surveys 144

Customer Surveys Lead Ranking Lead Scoring B2B Marketing 144

Zoominfo

FEBRUARY 5, 2021

The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. What Is a B2B Sales Funnel? Thank you, Marketing ).

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Even though your universe consists of code and intricate, elegant mathematical processes, your customers’ worlds likely do not. Even better, bring your customers in on the content creation process.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Outgrow

APRIL 4, 2023

We recently interviewed Dame Til Wykes for our monthly podcast – ‘ Marketer of the Month ’! Welcome to another episode of Outgrow’s podcast. No problem, just watch the Podcast! You just have to learn the process of being able to carry out a task. Welcome to the Marketer Of The Month blog! The Rapid Fire Round!

Work Management 52

Work Management Marketing Management Ethics Planning 52

GrowPowerful

DECEMBER 18, 2022

That’s why a proven process to unlock growth is vital. You can listen to all about it in the podcast episode Beware of Agencies Advertising Fractional CMO Services. Many have been masquerading as process-driven fractional CMOs and CROs. On paper, it looks like it will get the job done. Sure, the process is important.

CMO 52

CMO Paid Search Agency Advertising Agencies Paper 52

The Marketing Blender

MARCH 2, 2022

This sales mapping process also highlights areas where new marketing deliverables should be created. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Podcasting. This can include software and freelance services. Google advertising.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Trade Press Services

MARCH 4, 2024

The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. Start a podcast, blog or YouTube channel. Business email address Subscribe Processing. These are worth following. Attend a virtual or local meet-up and then participate.

Work Management 91

Work Management Marketing Management Training Vendors 91

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The director must be an expert in sales automation , understand the marketing-qualified-lead process , and work smoothly with a large sales team.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Outgrow

SEPTEMBER 15, 2022

We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! No problem, just watch the Podcast! I don’t think brands have gone through the process of figuring out how to recreate the event space functionally. Welcome to the Marketer Of The Month blog! . Thanks for joining us, Kate.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

markempa

AUGUST 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

ANNUITAS

APRIL 19, 2022

On average, customers engage with nine different channels in their buying process before making a purchasing decision. B2B brands are becoming more and more prevalent in traditionally B2C or peer-to-peer channels like podcasts and YouTube. Communication preferences have changed over the past few years.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. The best relationship-oriented sellers place their connection with the customer above all other elements of the selling process. You can even benefit your entire industry.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Creating and distributing high-quality, well-researched articles and white papers establishes your brand as a trusted authority. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 125

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 125

Marketing Insider Group

JULY 28, 2020

In a recent Stop the Sales Drop podcast with my partner Eric Gruber, Michael Brenner mentioned that we need to kill social content campaigns and adopt an always-on content approach. During Lori’s Stop the Sales Drop Podcast , she mentioned that virtual selling will not be temporary. Creating Urgencies with Every Interaction.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Zoominfo

FEBRUARY 5, 2021

The B2B sales funnel depicts how prospective customers move through the buying process in stages. That might include watching your product videos, reading blog posts, or listening to your podcast. Middle: Here, the prospect downloads a white paper or signs up for a webinar. What Is a B2B Sales Funnel? Thank you, Marketing ).

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Unbounce

DECEMBER 16, 2021

Before your product or service can become a go-to for your customers, they’ve got to know who you are in the first place—and that process takes time. Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. That saying’s especially true with brands.

Landing Pages 124

Landing Pages Top of Funnel Brand Identity Branding 124

Martech

JANUARY 6, 2023

On paper, each candidate had similar experiences and appeared to fit well. Existing relationships, processes, knowledge and onboarding mean less time to value. But CMOs whose primary talents are showing up to events, panels, podcasts and interviews make for poor operators and often poor leaders. Why such a stark difference?

CMO 110

CMO Tips Work Management Marketing Management 110

The ABM Agency

AUGUST 30, 2020

Use them in a blog post, email, programmatic, white paper, or e-book. Embed graphics into a blog post, white paper, or e-book for added effect and clarification of points. Start with a podcast ? Podcasts, like webinars, will require teamwork, so you’ll want to milk the content as much as you can. Start with graphics ?

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. SEO is the process of optimizing your website and content so that it appears as the top result for relevant keywords in search engines. SEO is an ongoing process that requires continual effort.

Inbound Marketing 130

Inbound Marketing Planning Lead Ranking Lead Scoring 130

Martech

FEBRUARY 9, 2024

I played basketball and I was editor of the sports section of the school paper. A: I’d always listened to a lot of entrepreneurial podcasts so I kind of had that itch to try something on my own. Business email address Subscribe Processing. Can you tell us more about that journey? I kind of just stumbled into marketing.

Work Management 80

Work Management Marketing Analytics Tools Marketing Management Paid Search Agency 80

Hinge Marketing

FEBRUARY 27, 2020

Here you can use primary research to illustrate why your process is effective, or leverage aggregate client results to demonstrate success. Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast. If you don’t have one, that’s OK.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Biznology

MARCH 4, 2022

Done quickly with water, print paper, paints, a variety of brushes and fish wire, this particular piece was my final effort out of a dozen or so different assignments. ” Podcasts. ’ “The celebrated actor of stage and screen dives into the controlled free fall that is his creative process.”

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

The ROI Guy

JANUARY 25, 2011

In a do-more-with-less environment, IT buyers view on-line content as essential to the buying process, a facilitator to help make better decisions more quickly. When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Content that Matters Most?

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40