Paper Podcast Presentation Webinar Metrics 
Mereo
JANUARY 10, 2022
AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards.
Outgrow
SEPTEMBER 15, 2022
We recently interviewed Kate Fairhurst for our monthly podcast – ‘ Marketer of the Month ’! She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. No problem, just watch the Podcast!
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SnapApp
AUGUST 11, 2015
Sometimes you get tired of the conventional lead-gated eBook and you need something fresh that piques the interest of your audience. And as a B2B marketer, you’re constantly thinking of new ways you can relate to your audience on a more human level. So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts. Webinars.
Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Prepare Your Presentation.
ClearVoice
FEBRUARY 22, 2023
A carefully-developed webinar marketing strategy can propel your content marketing initiatives from good to great—but only with the right approach. Webinars are powerful marketing tools. The best part is it’s also easier than ever to prepare and host your webinar.
Allocadia
APRIL 8, 2019
Marketers Count Podcast. …or check out the podcast transcript below: James Thomas: Welcome to Marketers Count, a podcast by Allocadia. Marketing is a lot about strategy, about looking how do we brand ourselves? We used to do webinars with a 1,000 and now get a 100.
Webbiquity
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Podcasts. Presentations. Webinars / webcasts. Research reports / briefs. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom). These can be discovered by using keyword research tools or by talking to your customer-facing employees.
WriteSpark
JANUARY 19, 2010
This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. When heard, these items are easy to ignore, but when read, they don't always reflect well on the presenter or your company. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form.
Litmus
JULY 10, 2020
Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Email really hasn’t been the most difficult that I’ve experienced.
Litmus
AUGUST 7, 2020
They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. I’m the guy you usually see on the webinars, on the blog, all that good stuff.
Single Grain
NOVEMBER 8, 2019
Do I really need to write white papers and e-books? A great content strategy is closer to a Q&A: You research which questions your customers are asking and then answer them in detail, thus building trust and bringing customers closer to your brand. Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). White Papers/E-books. Webinars. 3) White Papers/E-books.
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SmartBug Media
MAY 25, 2020
Putting together a webinar is a major undertaking. Especially now, in a time when marketers need to squeeze the most they can out of every asset they have, repurposing webinar content can be a lifesaver. Ready to stretch your webinar content as far as it can go?
nDash
JUNE 2, 2021
There are blogs, eBooks, podcasts, social media posts, and more – each with different goals. Your content strategy helps make sense of the content you want to publish and establishes a framework for its delivery. Why should companies build a content strategy?
Content4Demand
JANUARY 21, 2020
You trained, you sweated, you presented a meaty webinar with lots of valuable content. Repurposing webinar content is a low-effort, high-return process for marketers with a plan. Present highlights from a poll you took or the best quotes and takeaways.
Litmus
MAY 18, 2020
Getting great emails out the door is your number one job, but what if we told you the best email teams go beyond that? The truth is, email can (and should) shape nearly every marketing decision—if you know where to look. In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? Where email content is driving people.
B2B Digital Marketer
SEPTEMBER 8, 2020
In this episode of the B2B Digital Marketer Podcast, A. 02:50 – The one funnel strategy. 04:11 – The importance of data in the one funnel strategy. 18:29 – Why white papers are overrated. Um, I produced a web webpage, or I send an email out their job.
ActiveDEMAND
SEPTEMBER 6, 2016
There are many forms of such assets, from eBooks and white papers to use cases, videos, webinar events, recorded presentations and free trial-type offers. Once you have developed a plan for presenting useful and valuable assets, you need to get them to your prospects as Gated or Protected content. Marketers and business owners alike can develop content marketing assets such as: eBook/White Paper – Additional content based on original material such as a blog post.
B2B Digital Marketer
MAY 6, 2021
Podcast Timestamps/Outline. We did some research because we started noticing this trend. That’s different that our customers would find useful or valuable, and it’s not just a matter of copying and pasting and well, our competitors are doing a webinar.
WebMarketCentral
OCTOBER 9, 2006
I needed one paragraph on podcasting for a longer article I was working on for a marketing publication. Being that I know as much about podcasting as Wal-Mart knows about high fashion , I called on Albert Maruggi , head of marketing and PR agency Provident Partners , and increasingly famous podcasting guru. Here's a bit of his wisdom: - Podcasts don't have to be short, despite what some people will tell you.
Content4Demand
FEBRUARY 19, 2019
There’s no shortage of options available to win over B2B audiences in the digital realm. Take some time to determine which formats have the best potential for telling your story in a way that resonates with your audience’s evolving tastes and preferences. Several members of the Content4Demand team explored a variety of engaging interactive formats in a webinar called “ Content Marketing Hit-Makers: Audience-Centric Formats You Need to Add to Your Catalog.”.
Hinge Marketing
JANUARY 7, 2019
This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive. In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Digital Marketing Strategy Defined. Digital marketing strategy is often a part of an overall strategic marketing plan that incorporates both digital and traditional (offline) approaches.
Vision Edge Marketing
APRIL 5, 2022
Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. Where and with what audience outreach? Thought Leadership Marketing Success Starts with a Sound Strategy .
Single Grain
MAY 12, 2020
Now, it’s arguably the most effective strategy you can use to connect with your audience. Many marketers believe that it's easier to produce blogs, case studies and even white papers. Webinar. Presentation. Video Emails. 4) Webinar. 6) Presentation.
Hinge Marketing
MARCH 6, 2023
In this post we will explore how to make thought leadership content the centerpiece of your strategy and how to execute it successfully. Research reports. Original research is arguably the most trusted form of thought leadership content. Guides and White Papers. Podcasts.
B2B Lead Generation
MAY 23, 2005
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix.
B2B Lead Generation
FEBRUARY 9, 2015
A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. What can you send via email?
B2B Lead Generation
OCTOBER 2, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
Marketing Insider Group
SEPTEMBER 14, 2020
Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Pew Research Center ).
Tomorrow People
APRIL 5, 2018
Tomorrow People and B2B Marketing’s research reveals that 51% of marketers do not have the correct content in place for each stage of the funnel. Your content at this stage needs to offer them informative, entertaining and educational materials that don’t push your product or service – the goal is to help them in their research, not hawk your goods. White papers, eGuides, webinars, podcasts, videos. White papers, eGuides, webinars, podcasts, videos.
Golden Spiral
APRIL 18, 2019
Do you have a clear understanding of who your target audience is and what they want? With the right data, you can then form a comprehensive strategy to address your audience’s top needs. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Research Library. Strategy
Hinge Marketing
JULY 6, 2022
Instead, start thinking about an asset you already have—your team’s expertise—and how you can use that pool of knowledge to attract and engage an audience that wants what you have to offer. An inbound marketing strategy has many advantages over traditional marketing. Webinars.
Square 2 Marketing
JUNE 18, 2020
You are looking at content across the spectrum, from short-form conversation starters used on social media to long-form educational content like research papers. Content Marketing content marketing strategy buyer journey mapping
Heinz Marketing
APRIL 10, 2018
I had the pleasure of speaking at On24’s Webinar World last month, and while there spoke with numerous B2B marketers who still actively and regularly use webinars in their mix. Their sustained, predictable and repeatable success with webinars was inspiring. And when I asked them why webinars were still so core to their success and marketing mix, here were the six answers I heard most often: 1. Who says a webinar needs to be 45-60 minutes?
Hinge Marketing
JUNE 14, 2021
High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Webinars.
The Point
DECEMBER 23, 2011
For most B2B marketers, information offers like white papers, case studies, and analyst reports strike an effective balance between response rate and lead qualification. Compared to a Webinar, for example, they require little time and commitment on the part of the prospect, yet if written, titled, and positioned carefully, can serve to generate leads that are reasonably qualified. See this earlier post for recommendations on what makes an effective white paper.).
Content4Demand
MARCH 11, 2021
E-Books & White Papers. And each of those rabbit holes can give you metrics to gauge what they care about and where they are on the path to purchase. Webinars. The best webinars are as interactive as possible, incorporating polls, Q&As and even live interactions.
Content4Demand
SEPTEMBER 29, 2020
As businesses shift priorities, marketers must also reassess their strategy and adjust to changing buyer challenges and goals. What tools would help you as you adjust your strategies and tactics? Choose a format like an E-book or white paper to present your findings.
Marketing Insider Group
JULY 1, 2020
But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Start with a Strategy.
Hinge Marketing
FEBRUARY 27, 2020
“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. Contact us to learn more about using research as content.
Hootsuite
MARCH 26, 2020
Moving events like this online can reduce costs and carbon footprints, and make attendance accessible to a wider audience. For more complex topics, webinars, workshops, and courses might be a better fit. Webinars. A typical webinar is an online presentation held in real-time.
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