How to be a great podcast guest

Sales Lead Insights

Are you going to be a podcast guest? Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. Avoid using cell phones for the podcast interview. Podcast hosts often conduct multiple interviews in one day. If you plan to use notes, consider printing them on single page or on card stock so the listeners won’t hear you shuffling papers.

How to be a great podcast guest

Sales Lead Insights

How to be a great podcast guest. Follow these simple tips and you’re sure to have a successful podcast interview and set yourself up as a sought-after guest: Hydrate in advance of the podcast interview. Avoid using cell phones for the podcast interview. Podcast hosts often conduct multiple interviews in one day. If you plan to use notes, consider printing them on single page or on card stock so the listeners won’t hear you shuffling papers.

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The Beat Goes On: 6 Ways to Repurpose Podcasts

Content4Demand

It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. And the podcasting market is showing no signs of slowing down: The global podcasting market is expected to reach $41.8 Not everyone is going to discover your podcast series organically.

How to Make the Most of Sales Operations [Podcast]

PureB2B

Surely they’re not just paper pushers right? Well, in our inaugural episode for the PureB2B podcast Unlocking Pure Revenue , we talk specifically about why sales operations feels under appreciated and how teams can make sure sales ops is best utilized across the organization.

Successful Podcasts' Share Seven Qualities

Pointclear

You may not realize it, but B2B podcasts from you and your company create multi-use content, testimonials, thought leadership, and relationships with industry leaders. Plus, podcasts create a personal brand for the host. Podcasts introduce you and your products to thousands of potential customers and those that refer customers, but there are seven things you must have in mind to be a success. Podcasts Reach Weekend Listeners with Work-Related Content. Podcast

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” We think white papers – even those in PDF form that are emailed or posted on a website – are a relic of the print days” said Bob Buday , President of the Bloom Group.

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Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]

Crimson Marketing

How do you select themes, determine your content mix amongst white papers, webinars and case studies? The post Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast] appeared first on. Demand Generation Podcasts Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today.

Podcast: Insider Interviews with VaynerMedia’s Claude Silver

The Customer

Since Silver’s job is about encouraging “courageous conversations” in order to ensure the whole company has a mindset of empathy, I kicked off our podcast asking about the 93 days she spent on Outward Bound without toilet paper.

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan

Sales Engine

3 Reasons to add pay-per-lead white paper syndication to your digital marketing plan There are three challenges every B2B marketer faces as they try to build a lead generating engine to feed their sales team: 1. By creating quality content like blog posts, white papers, eBooks, infographics, videos, podcasts, and case studies, you can connect with potential buyers in meaningful ways that help solve their most pressing problems.

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Storytelling Lessons From Top Podcasts

Content4Demand

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. If you’re one of the millions of people worldwide who commute to work, podcasts may be your go-to entertainment. The Q&A format is a tried-and-true model for podcasts.

A Follow-Up Strategy for Content Syndication Leads

The Point

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago.

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B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads.

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Marketer of the Month Podcast – Killing the Desk Phone and Other Marketing Gambits with Morgan Norman

Outgrow

We recently interviewed Morgan Norman for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Killing the Desk Phone and Other Marketing Gambits with the CMO of Dialpad, Morgan Norman. like a podcast series. Content Marketing podcastHey there!

White Paper Alternatives for the Savvy B2B Marketer

SnapApp

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. One example, Showrunner.fm , has seen great success in the B2B podcast realm.

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How Do White Paper Syndication Partners Generate Leads Using Your Content?

Unbound B2B

When you publish a white paper, you want it to reach as many people as possible and generate high value leads for your business. You can syndicate different formats of content – from white papers, podcasts and ebooks, to webinars, blogs, articles and even infographics.

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Marketer of the Month Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds

Outgrow

We recently interviewed Ross Simmonds for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds. Content Marketing podcastHey there! Welcome to the Marketer Of The Month blog! .

B2B Lead Generation Blog: Paper Direct Mail is Not Dead

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Cold Calling Tips for the complex sale | Main | Give Lead Generation Some Respect » Paper Direct Mail is Not Dead Jim Logan tells us why Paper Direct Mail is Not Dead. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. I’ll admit it, my first inclination is to agree that podcasts are sort of outdated. Personally, I believe podcasts have some issues with their image, given that they are sometimes considered just another version of talk radio. It’s a paradox.

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

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B2B Lead Generation Blog: Lead Generation via white papers and webinars

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. " One final thought - dont rush a list of webinar attendees or white paper download registrants to your sales team and call them sales leads.

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Claiming Your Spotlight in the Podcasting Space While Celebrities Crowd In

ClearVoice

#GrowthGoals: One content creator’s forage into the podcasting space. This is clearly happening in podcasting. Take a recent Variety article featuring comedian Conan O’Brien’s successful foray into podcasting with his weekly show called ‘ Conan O’Brien Needs a Friend.’

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5 Things You Can Do to Prepare for Account Based Marketing

Industrial Marketer

It starts with a scenario where we are asked to provide our name, email, and perhaps another piece of information in order to read a white paper, Read more » The post 5 Things You Can Do to Prepare for Account Based Marketing appeared first on Industrial Marketer.

The Complete Guide to Starting a Podcast for Agencies

Hubspot

This post details everything you need to know to start a podcast -- from the equipment and technical aspects to the promotion and distribution. Why Start a Podcast? There’s a plethora of research to back up my own personal belief in the power of podcasting. Edison Research's 2016 Infinite Dial study showed a significant year-over-year increase in podcast listenership, with monthly listenership increasing from 17% to 21%. million podcast listeners.

Does Your Business do Podcasts? It Should

Anything Goes Marketing

I'll admit that I don't regularly download podcasts via an RSS feed but I do listen to them the odd time. eMarketer.com reports that in August of 2006, 17 million people had listened to a podcast which is 70% more then the number of people who downloaded a podcast from April 2006. But, before you do that you need a podcasting strategy. Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation.

Why Podcasting Has Great Reach and is the Least Expensive Content Creator

Pointclear

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. The following is a story, really a compiled story about different real people we know, using podcasting in many ways. A few podcasters use almost every tactic listed here. E-books and white papers.

FIR B2B #144: THE FUTURE OF VIRTUAL EVENTS

Biznology

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. [link].

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Why NOT to Publish an Audio or Video Transcript

WriteSpark

This may be marketing heresy today, but I much prefer to read an online article or transcript than to watch a video or listen to a podcast. A Web article, short white paper, a blog post, or a slide deck can present the same information as the media file, often in a more succinct and polished form. Which documents have you found effective for promoting with online videos, podcasts, Webinars, and similar multimedia files? .

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling. Read More] Tracked on July 14, 2006 at 02:09 AM » Podcasting?

5 Content Campaigns That Changed the Way I Saw Marketing

Contently

To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one. I got into podcasting during its first wave in 2005.

The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Once again, the professional community is faced with wrapping our heads around a new series of best practices for social selling Because of the frequent shifts in sales methodology – where to find prospects and how to engage with leads – there must be millions of pieces of advice published all over the internet every week, often in the form of blog posts, white papers and ebooks. Discussing sales is perfect for the podcast format. A white paper? The Salesman Podcast.

Podcast: Insider Interviews with Sree Sreenivasan

The Customer

And every Sunday morning, they tune-in again for his New York Times “readalong ,” now five years running, with scintillating and scholarly guests perusing the paper and op-eds alongside him. You’ll love and grimace with empathy at the story he shares in the podcast.)

Why do emails bounce?

ConvertKit

Or collecting emails with pen and paper, for example, always causes human errors. [23:17] Apple Podcasts. Deliverability PodcastsSo often we view emails as a one-way conversation.

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White Papers are Influence Kings, But Need Personalization to Retain Crown

The ROI Guy

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. This marked the third year in a row that white papers were ranked as the most influential when compared to several other collateral types, including superior influence in driving purchase decisions over case studies / success stories, product brochures / data sheets, videos, and podcasts.

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AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data

PathFactory

I recently had the pleasure of sitting down with two exceptionally smart guys, Jeremy Roberts and Sameer Khan, from the AnalyticsToday Podcast. Now we’re actually giving the teams the evidence to say, we don’t need to start writing white papers. The post AnalyticsToday Podcast: How To Transform Your Marketing Funnel Using Content Consumption Data appeared first on PathFactory.

B2B Lead Generation Blog: Podcast: How to Nurture Leads

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Dont Depend on Technology To Fill the Sales/Marketing Chasm | Main | B2B Lead Generation Blog Adds FeedBlitz for Email Notification » Podcast: How to Nurture Leads You can increase your odds of success by adding a lead nurturing program to your marketing operations.

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

Podcasts. In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. 10 Amazing Podcasts About Social Media. Click here to listen to this podcast episode. Click here to listen to this podcast episode. Click here to listen to this podcast episode. Click here to listen to this podcast episode.

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. Link to Original Audio Source Signup for this Podcast Series About Mukund Mukund Mohan founded BuzzGain, the leader in Do It Yourself PR.

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Delivering Episode 23: Kisha Robinson on Non-Traditional Paths to Email Marketing and Giving Back

Litmus

Jason Rodriguez: Welcome to Delivering, a podcast about the email industry from strategy to design, code to leadership, and everything in between. So, I know we’re getting close on time here for, you know, keeping people hooked on the podcast.

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Delivering Episode 24: How to Know What to Focus on in Email

Litmus

Welcome to Delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. Delivering Podcast email marketing Podcast strategy

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The 15 best sales podcasts in 2017 for startups and salespeople

Leadfeeder

Once again, the professional community is faced with wrapping our heads around a new series of best practices for social selling Because of the frequent shifts in sales methodology – where to find prospects and how to engage with leads – there must be millions of pieces of advice published all over the internet every week, often in the form of blog posts, white papers and ebooks. Discussing sales is perfect for the podcast format. A white paper? The Salesman Podcast.