KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

SERP 295

SERP Features Google Top of Funnel 295

SEMrush

JUNE 19, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research How to Analyze & Compare Competitor Website Traffic in 2025 Author: Natalia Zhukova 8 min read Jun 19, 2025 Table of contents Want to grow your business with competitor traffic analysis? What Is Competitor Traffic Analysis?

Traffic 119

Traffic Marketing Websites Paid Social Agency Advertising Agencies 119

SEMrush

JULY 11, 2025

Create free account Semrush Blog SEO Keyword Research 9 Keyword Research Tools to Try (Free & Paid) Author: Sergei Bezdorozhev 9 min read Jul 11, 2025 Contributor: Christine Skopec Table of contents In this guide, we’ll walk through the nine best keyword research tools worth trying right now—both free and paid.

Keywords 96

Keywords Budget Programs Research Cost Per Click 96

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Content Marketing 362

Content Marketing Paid Search Agency Lead Ranking Lead Scoring 362

Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. Throw developing a marketing strategy into the mix, and it might seem like you’re trying to learn a foreign language. How to Build a Small Business Marketing Strategy.

Marketing Budget 363

Marketing Budget Small Business Marketing Paid Content Marketing & Strategy 363

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic.

Marketing Automation Services 355

Marketing Automation Services Marketing Budget Paid Search Agency Service 355

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Conversely, it may take you much longer to see the same results based on your content output and focus. Industry and market. Content marketing takes time to work. Traditional marketing costs 62% more than CM. Engagement?

Lead Ranking 363

Lead Ranking Content Marketing Planning Paid Search Agency 363

Sword and the Script | B2B

MAY 27, 2025

The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human behavior is speed. It is a search, on any search engine, that yields zero clicks.

Search Marketing 95

Search Marketing Traffic Organization B2B Marketing 95

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies. What strategies are working for them?

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. This might seem like a safe bet, but competition among Amazon sellers is even more cutthroat than competition for organic and paid search traffic outside it.

PPC 347

PPC Paid Content eCommerce Allocation 347

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results.

PPC 270

PPC SEO Paid Search Agency Keywords 270

Marketing Insider Group

JANUARY 15, 2025

E-commerce SEO is the practice of optimizing online stores to rank higher on search engine results pages (SERPs). When done well, it connects potential buyers with your products, creating a seamless path from search to checkout. Well-organized navigation enhances user experience and search engine crawling.

SEO 157

SEO Service Lead Ranking Lead Scoring 157

Marketing Insider Group

JULY 12, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . Digital marketing has, from the beginning, been in a cycle of rapid evolution.

Paid Content 363

Paid Content Paid Search Agency Marketing Agencies 2 Advertising Agencies 363

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

Paid Content 321

Paid Content Budget Programs Research Marketing Analytics Tools 321

Marketing Insider Group

NOVEMBER 30, 2021

Consumers are inundated with advertisements and other brand messages every hour of every day. Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Brand awareness drives organic traffic, conversions, and sales.

Branding 351

Branding Brand Identity Paid Search Agency SERP 351

Marketing Insider Group

FEBRUARY 13, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google.

Paid Content 279

Paid Content Google B2B Marketing Planning 279

Marketing Insider Group

MARCH 22, 2021

You expect to earn sustainable sales, traffic, and consistent ROI from content marketing. You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. You need top-of-funnel content first. That’s why top-of-funnel content is critical.

Top of Funnel 359

Top of Funnel Paid Content Lead Ranking Lead Scoring 359

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

Paid Content 279

Paid Content Paid Search Agency Marketing Budget Advertising Channels 279

Single Grain

MAY 31, 2025

As AI-powered search capabilities from Google, Microsoft, and others continue to evolve, marketers are asking a critical question: Are paid ads becoming less valuable with AI search? While some metrics suggest diminishing returns, others reveal new opportunities, such as better ad targeting and bidding.

Paid Content 52

Paid Content Paid Search Agency Cost per Acquisition Ads 52

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 246

Paid Content Advertising Agencies Cost Per Thousand Multi-Touch Attribution 246

SEMrush

JUNE 19, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research 16 Best Competitor Monitoring Tools & How to Use Them Author: Boris Mustapic 17 min read Jun 19, 2025 Table of contents Analyzing your competitors is crucial for understanding how to beat them. Try 55+ products for free. month); Guru ($249.95/month);

Paid Content 85

Paid Content Budget Programs Paid Search Agency Tools 85

Single Grain

MAY 30, 2025

SEO and paid advertising are often on opposing sides, competing for a share of your marketing budget. This still overlooks a crucial truth: these channels serve different strategic purposes, and understanding their unique strengths can significantly enhance your marketing effectiveness.

Paid Content 52

Paid Content Paid Search Agency Marketing AI Allocation 52

Velocity Partners

OCTOBER 7, 2024

Just over two months ago we launched the first post of ‘ Marketing With The Door Open’ — a series that promised you a ‘warts and all’ analysis of our campaign on the demise of the established B2B marketing playbook. That tells us that you lot — the B2B marketing community — are an inquisitive bunch. Why are we so excited?

Marketing Report 115

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 115

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

Paid Content 302

Paid Content Stats Marketing Budget Webinar Metrics 302

SEMrush

JUNE 10, 2025

Create free account Semrush Blog Marketing Content What Is a Landing Page? [+ Case Study & Tips] Author: Rachel Handley 7 min read Jun 10, 2025 Contributor: Cecilia Meis Table of contents What Is a Landing Page? Try 55+ products for free. Or pages that form part of the main website structure.

Landing Pages 113

Landing Pages Case Studies Case Study Paid Content 113

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

B2B Marketing 343

B2B Marketing Marketing Budget Planning B2B 343

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Marketing Budget 274

Marketing Budget Work Management Marketing Management Marketing Budget Creation 274

Optinmonster

SEPTEMBER 27, 2024

For your online business to succeed, your target audience must be able to easily discover your website in search. That’s why link building strategies are so vital for digital marketing and content marketing. They not only drive traffic to your site, but they’re also one of the top SEO ranking factors.

Link Building 94

Link Building Traffic SEO Lead Ranking 94

SEMrush

JULY 9, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research What Is Competitive Intelligence? Overview & How to Get It Author: Connor Lahey 7 min read Jul 09, 2025 Contributor: Christine Skopec Table of contents What Is Competitive Intelligence? Try 55+ products for free. Follow these steps: 1.

Paid Content 85

Paid Content Webinar Metrics Paid Search Agency Enterprise Management 85

Martech

MAY 30, 2025

B2B buyers aren’t searching the old way anymore. Google’s AI Overviews , OpenAI’s ChatGPT ,Perplexity and Copilot Search in Bing have changed how we find content. That has toppled long-held assumptions in B2BSEOand content strategy.In Dig deeper: How are marketers usingChatGPT’sOperator function?

Marketing AI 98

Marketing AI B2B Thought Leadership Lead Ranking Long Tail Marketing 98

KoMarketing Associates

DECEMBER 3, 2019

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. One of the more effective free options, however, stares advertisers in the face every day.

SERP 157

SERP PPC Features Paid Search Agency 157

Martech

JANUARY 17, 2025

A critical component of this stack is the content management system (CMS) , which must address key challenges businesses face today: Achieving visibility in multimodal search. Lets explore key considerations when selecting or upgrading your CMS, focusing on the four pivotal stages of the marketing journey: Discovery. Experience.

CMS Development 118

CMS Development Digital Asset Management SEO Personalization 118

Velocity Partners

OCTOBER 7, 2024

Just over two months ago we launched the first post of ‘ Marketing With The Door Open’ — a series that promised you a ‘warts and all’ analysis of our campaign on the demise of the established B2B marketing playbook. That tells us that you lot — the B2B marketing community — are an inquisitive bunch. Why are we so excited?

Marketing Report 85

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 85

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. It requires commitment and staying up to date on changes made by search engines. Google is still king.

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363