Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

Marketing Analytics Tools 363

Marketing Analytics Tools Content Marketing Work Management Marketing Management 363

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Although it can be a challenge, B2B marketing an exciting process that delivers real results.

Marketing Budget 344

Marketing Budget B2B Marketing B2B Planning 344

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. But I paid her. Content Marketing Institute ).

Stats 336

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 336

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Brandpoint

AUGUST 14, 2020

Buyers in all industries (including B2B customers) are using digital content and online search to make their purchasing decisions,” notes Ryan Erskine in Forbes. “Even startups seeking investment must worry about what their investors find online. And one of the most effective tools in your arsenal is bound to be paid media.

Work Management 161

Work Management Tools Media Paid Search Agency 161

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Create High-Quality, Evergreen Content.

Lead Ranking 279

Lead Ranking Lead Generation Paid Content Lead Scoring 279

Marketing Insider Group

JANUARY 25, 2021

Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. However, as we’ve learned during the pandemic, well-skilled marketers can work from anywhere. It requires commitment and staying up to date on changes made by search engines. It won’t happen magically.

Paid Search Agency 363

Paid Search Agency Advertising Agencies Ad Agencies SEO 363

SmartBug Media

MARCH 9, 2023

In today's digital marketing landscape, it is essential to understand the difference between earned, paid, and owned media. From website content to social ads, each type of media has its own benefits, and they can be used in combination with one another to maximize effectiveness. Keep reading.

Paid Content 97

Paid Content Cost Per Click Media Ad Exchange 97

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Ten years ago, Google would return simple search results based on how well a page is optimized with search engine optimization (SEO).

SERP 124

SERP Lead Ranking Lead Scoring Paid Content 124

Hinge Marketing

JUNE 30, 2021

Our research has shown, again and again, that implementing search engine optimization (SEO) is one of the most effective ways to draw website visitors and build an audience. Yet it’s also the least understood, most underutilized, and most abused of all digital marketing techniques. What is earned media? . What is SEO? .

PR 174

PR SEO Webinar Metrics Media 174

Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO.

Social Media 154

Social Media SEO Cost Per Click Media 154

KoMarketing Associates

MARCH 17, 2015

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. Structured Data Examples.

Paid Content 120

Paid Content Search Marketing Paid Search Agency B2B Marketing 120

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance.

Paid Content 120

Paid Content Differentiation Search Marketing B2B Marketing 120

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Single Grain

FEBRUARY 7, 2025

Brands should no longer strictly aim to top Google SERPs. Your audience is active all over the internet; they shop for products on Amazon, ask ChatGPT for answers to their most pressing questions, and search for videos on YouTube and TikTok. Single Grain Marketing is evolving our SEO services to fit SEvO demands.

Optimization 52

Optimization SEO Lead Ranking Amazon 52

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. You can never stop learning and sharing.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Brandpoint

SEPTEMBER 18, 2018

People don’t like ads. A quarter of online ad views are fraudulent, and ad-blocking software prevents brands from reaching parts of their audience. Google’s Ad campaigns are a great solution to cut through the digital noise and target the people who are already searching for answers relevant to your brand.

Lead Ranking 113

Lead Ranking Lead Scoring Cost Per Click Paid Search Agency 113

Single Grain

MAY 1, 2023

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. Work With Us 7 Amazon Advertising Case Studies to Inspire Your E-commerce Brand Nearly half the sellers on Amazon earn between $1,000 and $2,500 monthly.

Case Studies 88

Case Studies Case Study Amazon Advertising Agencies 88

SocialPilot

FEBRUARY 13, 2025

Two brands catch your eyeone with hundreds of glowing social media reviews and another with none. In 2025, social media reviews will influence your business more than ever before. Today, almost every topic is discussed on social media platforms, and people love to share their experiences. What Are Social Media Reviews?

Social Media 64

Social Media Enterprise Management Work Management Media 64

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 124

Paid Content ROI Content Marketing Marketing Analytics Tools 124

Single Grain

FEBRUARY 12, 2025

More users aren’t searching Google for information, product recommendations, and answers to their questions. The average web user chooses AI platforms like ChatGPT as their primary search platform. Generative AI can benefit marketers in many ways. For example, we used AI to scale content production for one of our clients.

Marketing AI 64

Marketing AI Tools Branding Brand Identity 64

SocialPilot

MARCH 26, 2025

Brands that dominate the share of voice in their market don’t just steer conversations. Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Extract the first page of SERP rankings for every keyword or topic.

Paid Content 45

Paid Content PR Webinar Metrics PPC 45

Optinmonster

SEPTEMBER 27, 2024

For your online business to succeed, your target audience must be able to easily discover your website in search. That’s why link building strategies are so vital for digital marketing and content marketing. Google uses backlinks to help gauge your site’s authority and relevance for particular search terms.

Link Building 94

Link Building Traffic SEO Lead Ranking 94

Single Grain

JULY 9, 2020

In fact, Primary Arms rigorously tested 53 of their product page title tags using ClickFlow over three months and saw such an impressive improvement that they were kind enough to let us share their results and tactics in this case study. Monitor the impact of these changes (which involved ongoing Search Console exports).

Case Studies 95

Case Studies Case Study eCommerce Studies 95

Single Grain

SEPTEMBER 8, 2020

One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content that you already have. If people consistently click on your title more than other titles in the SERPs, Google will push your page higher in the rankings. What Is Click-Through Rate (CTR)?

Paid Content 138

Paid Content Organization Lead Ranking Lead Scoring 138

SmartBug Media

JULY 30, 2024

As a result, marketing becomes a challenge because you’re always at risk of not reaching the right people at the right time. Are you introducing a product, expanding into a new market, or looking to enhance your brand's positioning? You lay a solid foundation for all subsequent marketing activities by articulating these goals.

Ideal Customer Profiles 59

Ideal Customer Profiles Analysis Lead Scoring Lead Ranking 59

Conductor

SEPTEMBER 16, 2021

Why Organic Marketing Is The Solution To A Cookieless World. The web browser has implemented an update that prevents third-party tracking cookies by default, a move that will dramatically impact how digital ads are currently tracked and served. While the days of cookies and paid ads may be numbered, there is no need to panic.

Organization 108

Organization Paid Search Agency Lead Ranking Lead Scoring 108

Hubspot

AUGUST 2, 2018

That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Ranking 101

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Check out what Moz founder Rand Fishkin writes about with commercial investigation search. Like everything else that’s imperfect in marketing, you can only do so much at any time.

Keywords 108

Keywords Intent Resources Top of Funnel 108

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Content Marketing Institute

OCTOBER 22, 2018

In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. If you don’t go below the surface, your search metrics are done in vain, says @itsrbek. You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume.

Lead Ranking 109

Lead Ranking Lead Scoring Domain SERP 109

Contently

MAY 18, 2018

If a writer hasn’t bothered to study basic SEO principles by now, they’re refusing to do so for one of two reasons: They either fancy themselves above it or they fear looking stupid. One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms.

SEO 168

SEO Long Tail Marketing CMS Development SERP 168

Directive Agency

OCTOBER 23, 2024

Effective marketing is crucial for cybersecurity companies. Good marketing builds trust with the target audience– and trust is essential when you’re handling sensitive data and security. Strong marketing helps educate your audience about evolving threats and the importance of proactive protection against them.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 52