Navigate the Channel

APRIL 19, 2022

Using social media platforms as a job recruitment tool is one option. Paid Social Media vs. Paid Hiring Platforms. Job platforms are a great way to get in front of those actively searching for jobs and aren’t really looking for a specific position within their chosen field. Social media is a little bit different.

Media 123

Media Social Media Demographics Audience 123

Marketing Insider Group

OCTOBER 25, 2022

Inbound marketing might be your next best step while marketing your B2B company. You need to create content that your customers actually care about. This will get them to your website much more quickly that traditional advertising. Want to brush up on what goes into an inbound marketing strategy first?

Inbound Marketing 327

Inbound Marketing Buyer Personas B2B Strategy 327

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.

Agency 52

Agency Search PPC Marketing 52

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan.

Content Marketing 131

Content Marketing Content Marketing Search Engine 131

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy.

Search 90

Search Campaign Organization Organic 90

Launch Marketing

JANUARY 26, 2022

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind.

B2B 111

B2B Campaign Search PPC 111

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. The reason was mainly due to unspent marketing budget. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. Now we ARE a little biased.

Content Marketing 241

Content Marketing Budget Content Marketing 241

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Content Marketing 332

Content Marketing Course Content Marketing 332

Spiralytics

OCTOBER 16, 2022

Since the dawn of television and the eventual shift to online platforms like YouTube, commercials, and advertisements have been staples when it came to consuming large amounts of video media. Depending on where you watch your videos, ads are scheduled to play after a variable amount of time and can sometimes be skipped altogether.

Ads 98

Ads Advertisement Advertising Youtube 98

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Content Marketing 274

Content Marketing Content Analysis Marketing 274

EveryoneSocial

JUNE 14, 2022

Marketing is constantly evolving and the way buyers consume also changes. But within marketing, there will always be channels that are part of the overall playbook. One of those being paid advertising, whether it’s paid social (LinkedIn, Facebook) or paid search (Google, Bing). Let’s explore!

Ads 59

Ads Strategy Advertisement Advertising 59

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. And sadly, they’re wrong on both counts. The Local Mainstay.

Content Marketing 325

Content Marketing Content Industry Marketing 325

Outbrain

NOVEMBER 16, 2022

Paid advertising. Or simply, paid. 45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ads. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. YouTube Ads.

Traffic 58

Traffic Online Marketing Test Marketing 58

ClickZ

MARCH 16, 2023

Bad news pings incessantly on our phones: the job of the media cycle is to put people in a ‘fight or flight’ mode to gain their attention. Focus on significant, simple market shifts The amount of “risk capital being invested is dramatically down , following record highs, grounding all strategies for growth.

Brand 97

Brand Branding Advertisement Advertising 97

Marketing Insider Group

SEPTEMBER 28, 2022

Your content marketing efforts are one of the most important facets of your digital marketing strategy. Because you follow a distribution plan, your content is plastered everywhere. After all, the more platforms your content is shared on, the more chances it has to fall in front of prospective clients’ eyes.

Optimization 246

Optimization Content Content Marketing Social Media 246

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

B2B 59

B2B Agency Marketing Best 59

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. How can we calculate the value it brings to the business?

Multi-Touch 84

Multi-Touch Content Multi-Channel Touchpoints 84

Marketing Insider Group

JULY 6, 2022

Marketers are no exception, and through the years I’ve been lucky enough to be a guest on some really awesome content marketing podcasts. On this list you’ll find shows that provide valuable insight on modern content marketing strategies, plus innovative and actionable tips you can implement at your company right away.

Content Marketing 188

Content Marketing Podcast Content List 188

Marketing Insider Group

JUNE 9, 2020

Your team or your agency defines a message, you pick a favorite creative approach, and a paid media channel, and hope that it will work? This is why always-on content marketing wins every time: each piece of content is a test. Although most B2B small businesses use content marketing, most of them are a total flop.

Content Marketing 307

Content Marketing Campaign Content Marketing 307

Single Grain

SEPTEMBER 20, 2022

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. Book My Free Digital Marketing Consultation . TABLE OF CONTENTS: ↓ AI-Powered Optimization.

Trends 145

Trends Marketing Search Engine Search 145

Marketing Insider Group

SEPTEMBER 19, 2022

Blog writing is one of the best parts of a solid content marketing strategy. Writing quality content for your client base is important in the growth of your business. Starting off strong can build your organic audience over time can be more efficient and better for your bottom dollar than exclusively using paid advertising.

Template 197

Template Content Help SEO 197

Contently

OCTOBER 28, 2022

We all face different challenges as marketers. Marketing technology exists to make our lives easier. Every marketer leverages a MarTech stack to help simplify and automate standard processes. Similarly, each marketing team will require different tools and services to achieve the KPIs in front of them. Automation and CRM.

Content 129

Content Social Media SEO Custom Publishing 129

Hootsuite

MARCH 2, 2023

In today’s digital age, it’s crucial for marketers to take steps to protect their brand safety online. Social media does a great job of building brands and connecting businesses with their customers. But it also comes with the risk of associating a brand with content that can harm its reputation. What is brand safety?

Social Media 92

Social Media Brand Branding Trust 92

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Marketing 134

Marketing Service Social Media SEO 134

Contently

NOVEMBER 22, 2021

Very quickly, high-quality, engaging content became an absolute necessity for most businesses. This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. .”

Content Marketing 174

Content Marketing B2B Content Research 174

Navigate the Channel

DECEMBER 6, 2022

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. Choose Keywords Carefully.

Best Practice 65

Best Practice B2B Google Ads 65

Choozle

JUNE 2, 2022

Engaging, insightful, captivating content is at the core of effective digital advertising. No matter how exceptional your product or service is, how stellar your landing page looks, or how analytical your team is, no one will click on your ad unless the creative is compelling. Expanding proven content to new channels.

Content 77

Content Marketing Funnel Landing Page 77

Marketing Insider Group

OCTOBER 24, 2022

Content marketing is an organic way for marketers to create owned assets and increase views through quality publishing and composition. Not to mention, less of the budget burned on traditional marketing efforts. But executing a content marketing strategy can be overwhelming. Creating quality content.

Content 140

Content Build Content Marketing Buyer Personas 140

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns.

Landing Page 98

Landing Page Ads A/B Advertisement 98

KoMarketing Associates

JANUARY 9, 2019

As marketers continue to see the benefits associated with social media marketing, new research indicates that they remain dedicated to this avenue when looking ahead to the coming months. At the moment, the majority of marketers’ social media budget (almost 60 percent) goes toward content creation.

Social Media 146

Social Media Spending Media Survey 146

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. For most B2B marketers, it isn’t nearly enough. Social Advertising.

Distribution 100

Distribution B2B Content Marketing 100

Brandwatch Marketing

SEPTEMBER 21, 2022

From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies. social media accounts , brands often have accounts on several networks.

Social Media 98

Social Media Analytics Media Tools 98

Marketing Insider Group

APRIL 11, 2022

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Especially since content is a vital business asset in today’s “ phygital ” (physical + digital) marketing mix. Delivering performance-based marketing that makes CEOs happy.

Content Marketing 188

Content Marketing Agency Content Marketing 188

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 144

Social Media Media Social Marketing 144

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness.

Content Marketing 363

Content Marketing Content Trends Marketing 363

Hootsuite

AUGUST 17, 2020

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. If you’re new to paid social, 2020 is an interesting time to get started. Read on to learn more.

Social Media 145

Social Media Organization Organic Media 145

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Search results are resources. . Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . As search marketers, we must assume that users on the internet are also rational. .

Search 160

Search Marketing Strategy User-Generated 160