ClearVoice

JANUARY 7, 2020

Once upon a time, content marketers felt comfortable in the knowledge that the adage of “content is king” was both true and enduring. Then came the smash and attention-grab known as election year advertising spending, and things became a bit less secure and much less predictable. Expect record-breaking ad displacement.

Paid Content 98

Paid Content Paid Search Agency Content Marketing Marketing & Strategy 98

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Planning 132

Planning Campaigns Paid Search Agency Advertising Agencies 132

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Paid Content 131

Paid Content Social Media Social Marketing Planning 131

Single Grain

MAY 1, 2023

B2B businesses must emphasize social media marketing in their strategies. But these companies must do more than post on social media; they must remain relevant, modern and knowledgable. The best way to achieve this is by keeping up with B2B social media trends. Social media users don’t only want responses to DMs.

Social Media 52

Social Media B2B Trends Media 52

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation.

Analysis 71

Analysis Social Media Top of Funnel Social Marketing 71

Single Grain

NOVEMBER 22, 2019

Just a little while ago, studies indicated that a little over 75% of marketers will use Instagram for advertising their brand in 2020. While social media marketing often goes through changes and updates, hiding likes on Instagram is a seismic shock for many marketers. However, change is afoot. Let’s dig in!

Paid Content 141

Paid Content Social Media Social Marketing Paid Search Agency 141

Conductor

MARCH 23, 2022

Successful marketing today is measured by agility. In the past, traditional marketing relied on pre-planned campaigns that left no room for adapting to current trends or connecting with customers on the topics that matter to them in the moment. What is real-time marketing? Why real-time marketing is successful.

Planning 97

Planning Enterprise Management Paid Search Agency Work Management 97

Content Standard

SEPTEMBER 14, 2018

Catchy jingles, front-and-center product placement beneath boldly emblazoned brand logos, and impossibly gorgeous actors posing beside their latest purchase—it’s easy to tell when you’re watching an ad, right? This new development is worlds away from the in-your-face tactics of marketing’s past. The solution?

Paid Content 70

Paid Content Content Marketing Advertising Agencies Paid Search Agency 70

Hubspot

FEBRUARY 3, 2020

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million seems like a lot of money for just a slot, think about how much advertisers are spending on the additional costs of producing these commercials, often known for having A-list talent, crazy special effects, or even award-winning directors.

Paid Content 95

Paid Content Paid Search Agency Ads Advertising Agencies 95

BenchmarkONE

NOVEMBER 19, 2020

It’s also a huge component of your PPC advertising tactics. . I’ve outlined the steps you need to take to tackle keyword research from every angle, ensuring you select the most valuable search terms for your industry and company. If you only care about being at the top, then right off the bat, you may want to consider paid search.

Paid Content 93

Paid Content Keywords Paid Search Agency Research 93

Content Marketing Institute

DECEMBER 8, 2017

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I HANDPICKED RELATED CONTENT: Social Media Mistakes: What Brands Should Do to Avoid Epic Fails. Whom do you trust? DontMissIt.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Word of Mouth Brand Identity 86

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. Just 8% spotted a decrease in marketing creativity.

Paid Content 98

Paid Content Creativity Digital Asset Management Work Management 98

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Local SEO vs. National SEO. +

Paid Content 119

Paid Content SEO Lead Ranking Lead Scoring 119

BenchmarkONE

JANUARY 20, 2022

Social media is an ever-evolving marketing medium. of them — use social media for marketing their business. Here are four social media for trends for 2022 that you should consider as you work on upcoming changes to your strategy and your social media calendar. Most brands — well, 91.9% billion, or 5.2%

Social Media 72

Social Media Media Trends Social Marketing 72

Sprout Social

APRIL 22, 2019

Now one of the most popular social media platforms available, the photo-sharing app has come a long way from its humble beginnings. Knowing who uses Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy. Not only that, but Instagram’s ad revenue is only going to grow.

Planning 111

Planning Stats Work Management Marketing Management 111

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

Enterprise Management 150

Enterprise Management Work Management Planning Social Marketing 150

Sprout Social

JULY 26, 2022

Finding the right content creator for your brand is kind of like dating. A little research can help you spot the difference between a match made in heaven and something that’s ultimately not going to work out. This guide answers all the burning questions on the biggest shift in social media since the algorithmic feed.

Paid Content 73

Paid Content Advertising Agencies Content Brand Identity 73

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Planning Top of Funnel Work Management 88

Sprout Social

MARCH 22, 2022

This year, a 30-second spot during a Final Four game is up to $2 million , with total ad spend breaking away above $1 billion. So, whose March Madness marketing strategy is enough to go all the way? First, we wanted to uncover how many people use social media to join the March Madness conversation. Let the games begin.

Brand Identity 78

Brand Identity Branding Paid Search Agency Advertising Agencies 78

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen in our lifetime that a single 120-character tweet, hashtag, or photograph has the power to influence the masses. We’ve seen brands build (and destroy) their empires through social media alone. What Makes a Good B2B Tech Social Media Strategy?

Social Media 86

Social Media B2B Marketing Paid Search Agency Social Marketing 86

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior. Minimize hashtag use.

Social Media 59

Social Media Media Tips Webinar Metrics 59

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. That’s why we put together a comprehensive list of Instagram analytics tools you can use in tandem to master your key marketing metrics. Maybe you’re focused on Stories and user-generated content. Fast forward to 2019 and times have changed.

Analytics 109

Analytics Tools Paid Search Agency User-Generated Content 109

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. Today social media marketing is still a fairly new phenomenon, powered by the exponential technological advancements of the last 20 years.

Social Media 71

Social Media Media Tools Work Management 71

Sprout Social

MAY 8, 2019

From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion. Ramp up your content production. There’s no shortage of Instagram content you can publish to fill up your feed. Focus on people-centric content.

Paid Content 108

Paid Content Promotion Ideal Customer Profiles Custom Publishing 108

Sprout Social

DECEMBER 12, 2018

What do marketers want from social media in 2019? That’s where today’s suite of social media scheduling tools can save the day. Marketers want as many shortcuts as they can get. Having the right scheduling tools on deck can help you save time and push out more content to your audience. Hey, we get it.

Social Media 110

Social Media Media Tools Work Management 110

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 82

Analytics Conversion Marketing AI Brand Identity 82

Sprout Social

JANUARY 5, 2022

From making your content pop to gathering deeper audience insights, there are tons of third-party tools out there to make your IG presence stand out from the crowd. Instagram tools for hashtags, listening and trendspotting. This is especially true if you’re pushing out content on a regular basis. Sprout Social.

Tools 128

Tools Landing Pages Best Practices Custom Publishing 128

Buffer

AUGUST 29, 2022

In the past twelve months alone we’ve added integrations with TikTok , Canva , and Google. Buffer is so much more than a social media scheduling tool! Buffer currently enables you to plan, create, and schedule content to the following channels: Instagram. Google Business Profiles.

Features 95

Features Social Media Ideal Customer Profiles Paid Search Agency 95

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior. Minimize hashtag use.

Social Media 52

Social Media Media Tips Webinar Metrics 52

BenchmarkONE

MARCH 3, 2021

Why is it that some companies seem to thrive on social media while others don’t? There’s a little bit of luck involved, of course, but social media magic is also something that you have to make happen on your own. billion active social media users — a growth of 490 million users from twelve months prior. Minimize hashtag use.

Social Media 52

Social Media Media Tips Webinar Metrics 52

Contently

AUGUST 23, 2016

Yesterday, Truth in Advertising (TINA)—a consumer advocacy nonprofit—announced in a blog post that it had sent a letter to the Kardashian clan that went something like this: Either stop your deceptive marketing practices or we’ll file a complaint with the Federal Trade Commission (FTC).

Advertising Agencies 60

Advertising Agencies Advertisements Advertising Paid Search Agency 60

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) on social media.

Social Media 98

Social Media Work Management Media Social Marketing 98

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 98

Inbound Marketing Planning Paid Search Agency Advertising Agencies 98

BenchmarkONE

MAY 13, 2021

A simple Google search will show you that there are tons of free trials and plans out there for you to consider. Gone are the days when your marketing budget held you back from utilizing tools that created efficiencies, provided analysis, and offered direction for a better strategy. . BenchmarkONE.

Budget Programs 61

Budget Programs Planning Marketing Automation Services Marketing Management 61

Sprout Social

FEBRUARY 24, 2020

If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. It may come as a surprise to you that the answers to your biggest social marketing challenges—growth, new audiences, relevance—may reside in an app most over the age of 25 avoid. But TikTok disrupts that.

Brand Identity 120

Brand Identity Branding Viral Marketing Social Marketing 120

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 95

Paid Content Research Product Paid Search Agency 95

Sprout Social

MAY 9, 2022

If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. While TikTok has just increased the maximum video length to 10 minutes , the majority of users scroll the platform to quickly digest bite-sized video content.

Video Marketing 113

Video Marketing Viral Marketing Paid Search Agency Marketing & Strategy 113