Best of B2B Marketing for September 2010Great stuff in the B2B Marketing world in September. Here are the top items based on social signals.

  1. Best Social PR Guides and Tips of 2010 (So Far)- Webbiquity, September 1, 2010
    Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Like what? Will Traditional, Social Media Blend? How Is PR Changing?
  2. Social media and the big conversation “fail”- grow - Practical Marketing Solutions, September 26, 2010
    I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. I hadn’t even talked to her on the phone. Want to talk?
  3. How Do You Make Time For All This Content?- Savvy B2B Marketing, September 1, 2010
    The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. It’s a fantastic question. Every week?
  4. Social CRM: social media and communities in customer relationship management and marketing- Conversionation, September 9, 2010
    Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You think you know what is important to customers. You have a list. Your company is managed according. Click title to read more
  5. How-To: Setup Monitoring in HootSuite- Sazbean, September 13, 2010
    A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. Check for the Mentions stream under your profile. The Results.
  6. Should Investor Relations Teams Use Twitter?- B2B Voices, September 1, 2010
    Image via CrunchBase. We’ve talked in the past here on B2B Voices about using StockTwits to track and follow what people are saying about your publicly traded clients or company. So this sounds great. Sign onto Twitter/StockTwits and start tweeting, right? Well, like all things in communications, you need to nail your strategy first.
  7. What Role Should A Communications Agency Play In A Client’s Social Media?- CeeKue, September 22, 2010
    This is the third post in a series of four initiated by Steve Farnsworth together with Tod Deffren, Lou Hoffman and Paul Roberts. Today we are trying to find an answer to the question What Role Should A Communications Agency Play in A Client’s Social Media. Setting up a B2B blog or a Facebook or Twitter [.].
  8. Tribes Rule the Hyper-Social Organization- Paul Gillin, September 8, 2010
    I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. In a business context, however, tribes have barely been a factor. Rules Have Changed.
  9. Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.- CK's B2B Blog, September 20, 2010
    Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. or spread all over the globe.
  10. 50 Killer Free Social Media Icon Sets- Hubspot, September 10, 2010
    Social media is an incredibly effective tool for sharing content, boosting popularity, improving search engine optimization, and getting found on the internet. Using actionable icons that integrate with the theme of your site , content and online activities instead of bland generic ones will help encourage readers to share your content. 3D Icon Set.
  11. 10 B2B Social Media Case Studies and Examples- Social Media B2B, September 17, 2010
    As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. Below are some recent examples that have been written about. Continue reading.
  12. 17 Compelling And Highly Usable B2B Marketing Statistics- Modern B2B Marketing, September 29, 2010
    Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013.
  13. 35 Ways to Market Your Blog- Junta 42, September 27, 2010
    It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog. Promote it on your website. Include the blog URL in your email signature. 0160;All employees are part of your marketing team today. 0160; Blog on Print.
  14. Why Integrating Your Blog with Your Homepage Is Vital to Your Content Marketing Strategy and to Google SEO- Content Marketing Today, September 3, 2010
    It’s All about the Maximizing the Frequency of Critical Keywords on Your Homepage. have believed that integrating the two content marketing components was important since the very beginning of my own online efforts. By integrating a blog into the homepage of your website, you have the opportunity to do exactly that. Why is that?
  15. Inbound Marketing Bounce Pass: 5 Tips to Creating Inbound Links- B2B Ideas @ Work, September 16, 2010
    With inbound marketing, instead of having a single basketball player toss in the ball, it's like the whole arena is making inbound passes to your website. You've drawn the whole crowd into your game. Perhaps that’s one crazy basketball game, but with your website, it's one score after another; visits become leads, and leads become sales.
  16. 20+ Cool Social Media and Web Tools- Webbiquity, September 15, 2010
    Looking for a way to monitor social media activities and results on a tight budget? Want to show the world how social you are with a cool widget on your website or blog? How about a real-time search tool to see what’s being said about your company or any topic of interest right now? Cool Web Tools. Social Mention. ** 5 stars. uberVU.
  17. Social media and the big conversation “fail”- grow - Practical Marketing Solutions, September 26, 2010
    I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. I hadn’t even talked to her on the phone. Want to talk?
  18. 5 Ways Klout Should Impact Your Day- Marketing Edge, September 4, 2010
    Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise. And they work to attract readers, which is what the new system of influence rewards. Klout scores. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  19. Hard Data to Justify Your Marketing Automation Investment- Customer Experience Matrix , September 1, 2010
    Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. 51% win rates 55.6%
  20. Managing Your Career in the Social Media Era: Sources- B2B Memes, September 22, 2010
    As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Future of news: Insider Dave Morgan touts new media. What Would Google Do? by Jeff Jarvis. Crush It!
  21. Why our thought leadership is broken- Chris Koch, September 17, 2010
    All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. wall existed between publishers and advertisers. What’s the point? But that’s only part of the answer. Check.
  22. LinkedIn for Lead Generation- Client Bridge, September 18, 2010
    LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Below are a few tips. Use groups as an opportunity to establish your position as a thought leader in your industry. decisions makers, 1.3M
  23. 10 Tips For Moderating a Great Panel- Paul Gillin, September 23, 2010
    This topic is a little different from my usual fare. It’s about moderating panels, a function that many of us are called upon to perform at events from time to time. When these sessions go badly, it’s usually because the moderator either hasn’t prepared the speakers or fails to stay in control. Before the Event. Know your place. On Site.
  24. When Thought Leadership Isn't- Marketing Interactions, September 20, 2010
    Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. This is an admirable goal, as prospects are looking for experts, not just products or solutions. However, becoming a thought leader takes a bit more effort than you may think. Innovative Ideas - Innovative = New.
  25. A Skewed Web: Innovation is in the outskirts of social media- Biznology, September 13, 2010
    Image by dni777 via Flickr. by Aaron Kim. As I discussed in my post last month, it's a skewed Web out there. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. However, most of these social filters are based on some variation of a "majority rules" algorithm.
  26. 60 Proven Ways to Increase Your Online Marketing Influence- Hubspot, September 8, 2010
    On July 7, in the late afternoon, I tuned in to The Influencer Project. For the next 60 minutes (actually it was closer to 62 minutes), I listened to 60 online experts tell at least one proven way to increase your influence online. cannot remember when I've received this much solid advice in such a short amount of time. Follow better people.
  27. 5 Ways to Use Twitter to Be a Better Panel Moderator- Social Media B2B, September 24, 2010
    Yesterday I moderated a panel on B2B social shopping at the Lift Summit in Atlanta, and I wrote and scheduled some tweets first thing in the morning, before I went to the conference center. Let me first say that scheduling tweets is okay. am not someone who watches Twitter while the panel is going on, so none of the below suggestions relate to that.
  28. The future of the internet isn't mobile.- B2B Marketing Online, September 20, 2010
    But surely it must be? With 230,000 iOS devices and 200,000 Android devices activated every day how can it be anything else? Even Facebook is building a phone. The near -future of the internet is mobile, but as B2B marketers we must be aware of how internet usage is changing in the long-term, and what this means for our campaigns and communications.
  29. 4 Content Curation Ideas to Implement Now- Junta 42, September 22, 2010
    I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. This quote hit home: " humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from finding what we need to filtering out what we don't. To do that, curation must be part of the mix.
  30. 90% of B2B Marketers Count on Content Marketing in 2010- Content Marketing Today, September 15, 2010
    The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Not only are the vast majority of business-to-business marketers employing content marketing but most will also be increasing the amount they spend.
  31. Retweet, But Never Surrender: The B2B Marketing Manifesto- B2B Ideas @ Work, September 24, 2010
    I’ve never met Doug Kessler in person, but I like the way he thinks and writes. As a creative director and co-founder of Velocity , a B2B marketing agency in the UK, he’s a kindred spirit and someone I proudly follow (and retweet). rdquo; I was also very impressed. rdquo; In other words, you will be moved. Retweet and never surrender.
  32. Easy Steps to Amplify Your Blogging- grow - Practical Marketing Solutions, September 16, 2010
    Tony Karrer, CEO/CTO of TechEmpower, was one of the first people to highlight my writing outside of {grow} when he invited me to participate in the wonderful aggregation site B2B Marketing Zone. Introducing Topic Hubs. The heart of this strategy is what I call “ topic hubs.” Blogger Relations. Doesn’t this take a lot of work? Tweet This!
  33. Best Social Media Stats and Market Research of 2010 (So Far)- Webbiquity, September 8, 2010
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Social Media Statistics.
  34. Outbound Calling Tips from Johnny Bench- Smashmouth Marketing, September 10, 2010
    When I was in college, one of my roomates used to watch The Baseball Bunch. It was designed for kids, but I loved it. What I loved most about the show, though, was the advice that each guest shared with the team. felt like I was getting a one-on-one coaching session with an All-Star right in my dorm room. Mira - Repetition has its benefits.
  35. Google shall find – even before you seek.- Lead Views, September 9, 2010
    8th September 2010 might just go down in the history of Internet search as one day that changed the way people searched and found information online. Google’s new feature, ‘Google Instant’ is all set to dramatically reduce the time people will spend searching online. That’s what made search engine optimization work.
  36. Is it Time for an Extreme Web Makeover?- MI6 Marketing Agency, September 15, 2010
    Author: Chris Herbert. Audience: Senior Executives, Marketing, Business Development and Sales Professionals. NOTE: Today we announce the Mi6 Extreme Web Makeover Program. See below for details. The Problem. In the past high tech buyers relied on sales reps to provide them with updates on industry trends and product information. The Solution.
  37. 5 Steps to Getting Started with Lead Nurturing- Client Bridge, September 16, 2010
    For those of us who are involved in the world of online marketing, it's easy to get infatuated with rankings and traffic. But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Write down those steps and number them in sequence. New leads.
  38. Why RSS Is Still Important for Your Business- Sazbean, September 14, 2010
    In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Monitoring.
  39. The 4 B’s of Buyer Experience Innovation (2nd Rendition)- Buyer Persona Insights, September 22, 2010
    Image via Wikipedia. Many executives, in particular those of B2B and service oriented organizations, are faced with the challenge of having to rethink how to succeed in today’s digital age. 0160; Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience. Buyer Insight. Buyer Personas.
  40. Blog Writing: What Can We Learn From Reality TV?- Writing on the Web, September 8, 2010
    (Guest Post: I’m on vacation, so I invited Tim Handorf to write a guest post. Tim writes on the topics of online colleges and universities. He welcomes your comments at his email Id: As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it.
  41. Is your company creating a social media ghost town?- grow - Practical Marketing Solutions, September 15, 2010
    This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A few months ago, I had the pleasure of meeting Mark for lunch at popular Nashville spot called Urban Flats. decided to tweet about the great meal I had there with a friend.
  42. How to Write a Social Media Policy- Webbiquity, September 30, 2010
    Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Or, if that seems overwhelming, use the outline below as a guide. Introduction and Definitions. Wikis. Blogs.
  43. Content Auditing and Mapping it to the Industrial Buy Cycle- Industrial Marketing Today, September 3, 2010
    Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
  44. The 9 Worst Ways to Use Twitter for Business- Hubspot, September 29, 2010
    Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional. Of course not.
  45. 10 Posts That Re-Energize Your B2B Blog- Social Media B2B, September 15, 2010
    Anyone who publishes a B2B blog for their company, their client, or even themselves, eventually reaches a point where they struggle to write the next post. While they may have many post ideas drafted, there’s just nothing there that’s especially inspiring. Update Your Most Viewed Post. Critique Your First Post. Predict the Future.
  46. Top 37 B2B Marketing Posts and Hot Topics August 2010- B2B Marketing Zone Posts, September 8, 2010
    Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. If you were on vacation like me, you might have missed some of these great posts. And the hot topics this month are pretty interesting as well - see at the bottom. So, here are the Best of B2B Marketing for August 2010 based on on social signals.
  47. Are My Customers Interested in What I Have to Say?- Junta 42, September 16, 2010
    Throughout the process of sifting through the data from our B2B Content Marketing study, a couple favorites stood out. First and foremost, we all believed the confidence gap (below) was the most interesting. 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective.
  48. 3 Successful Headline Secrets from NY Times- Content Marketing Today, September 5, 2010
    How to Get Readers to Spend Serious Time with Your Core Content. Be brief. Be complete. Be Enticing. Headlines have always been important in print publications. They are even more important online. They grab readers’ attention and lure them into reading entire articles. Solutions for Short Attention Spans. Today’s readers have short attention spans.
  49. Twitter in B2B: The Psychology Behind the Phenomenon- B2B Ideas @ Work, September 21, 2010
    Last week, I talked about the ramifications that smart phones have had in B2B marketing, and how these devices are causing many people to develop continual partial attention due to their lessened mind share. Before the advent of the Internet, people used to communicate via letters, the telephone and face-to-face meetings.
  50. 7 Website Redesign Tips- Hubspot, September 29, 2010
    This article is a companion to the free webinar on Website Redesign Tips (register now) , we will be covering these tips below in the webinar: 1. Goal: More visitors and leads. The reason you are redesigning your website is to impact your business, not because you are bored with the design or because your CEO wants it to be blue not red. I agree.
  51. 5 Ways for B2B Companies to Engage on Facebook- Social Media B2B, September 9, 2010
    Recently, I looked at 5 Ways for B2B Companies to Engage on Twitter. If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. Original Content and Industry Content.
  52. 7 Questions for Sean Geehan- Marketing Genius Blog, September 1, 2010
    Sean Geehan is CEO and founder of the Geehan Group, the recognized leader in connecting B2B executives to their most important customers in order to maximize customer retention, sales, profits and long-term market alignment. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book. That’s important.
  53. Vital statistics for B2B marketers – The case study- Earnest about B2B, September 14, 2010
    Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Add our own unique Earnest spin on things – and turn them into a jaunty 3 min 48 sec video. Then spread the word. This is the story of the how and the why – and what we learnt along the way. The start of the idea.
  54. 5 things to do to get ready for coming communication shift- Digital Body Language, September 7, 2010
    A while ago, I wrote a piece on the next transition in communication that sparked a number of conversations. The idea explored in that article (and the explanation for the diagram on the right) was that the major search engines will next apply their computing and analysis horsepower to understanding who is talking to whom about what.
  55. B2B Marketing: Do you know how much your CEO really invests in demand generation?- B2B Lead Generation Blog, September 28, 2010
    If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. If it isn't, I strongly encourage you to read the following article, which initially appeared on the MarketingExperiments Blog. But what about sales prospecting?
  56. Social Media for the Boardroom- Buzz Marketing for Technology, September 29, 2010
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend? Tweet This!

Other Sources The following are the top items based on social signals. Facebook (144)

  1. 5 Ways for B2B Companies to Engage on Facebook, September 9, 2010
  2. Marketing Experts Say Google and Facebook Will Decline in Importance, September 17, 2010
  3. No budget? Apply guerrilla marketing ideas to the social web, September 4, 2010
  4. Marketers Gravitate to Facebook As Most Trusted Referral Source, September 15, 2010

Social Media (239)

  1. 20+ Cool Social Media and Web Tools, September 15, 2010
  2. 50 Killer Free Social Media Icon Sets, September 10, 2010
  3. 24 Full Service Tools to Manage B2B Social Media, September 30, 2010
  4. 10 B2B Social Media Case Studies and Examples, September 17, 2010

Other Active Keywords