7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? PageRank being Google's algorithm to rank web pages based on popularity and importance. If you have outdated title tags or meta descriptions, you can ask Google to crawl it via the Submit URL tool.

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them. It’s essential that you analyse the URL paths, redirections, loading success, or errors flagged in the server logs. Guest post by Nathan Elly.

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The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs. URL questions.

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What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. You would provide a unique domain name or unique URL address that was only associated with the campaign but would not have the granularity that modern clients demand.

Your competitors are doing SEO

Biznology

It’s pretty easy to see how your competitors are doing by signing up for services like Audienti or Moz and plugging in the URL of your own site and the sites of your competitors. In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

Separate URLs. Organic Search Search Engine Optimization Search Marketing Google Google Panda Google Penguin Mobile device mobile search mobile Web PageRank Responsive web design Search engine optimization Web search engine Website Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally.

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The ultimate guide on Link Building

RockContent

The most popular search engine in the world today began its journey with the introduction of an algorithm that revolutionized search: PageRank. PageRank considered several factors to rank sites in the search index. To do so, you need to redirect broken links to the correct URLs.

What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What Happens When One Page Has Two Links To The Same URL? Does PageRank Flow Through Image Links? Popularity versus PageRank (or reputation) are separate but related discussions that can collectively impact search results but also may not have direct influence. What Happens When One Page Has Two Links To The Same URL? Does PageRank Flow Through Image Links?

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

The free version crawls up to 500 URL’s, which may be ideal for small sites, but larger organizations should invest in the commercial version which carries a £99 per annum licensing fee. The free version of Open Site Explorer provides high level link metrics such as inbound links to the domain, overall site, and a proprietary scoring system designed to emulate in part the Google PageRank algorithm.

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How Do PathFactory Content Tracks Impact Your SEO?

PathFactory

Google, which gets more than 90% of all search traffic , uses artificial intelligence and its own proprietary algorithms like PageRank and RankBrain, to give users the most relevant web pages for the keywords they search. Areas to optimize include title tags, heading tags, meta description, alt text on images, body copy, and URL. Technical SEO involves making sure your pages perform highly in terms of loading speed, site structure, URL structure, and more.

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Is Author Rank Really Relevant?

Hubspot

And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. Here ye, here ye.

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

All HTTPS sites will be rendered in the Google Cache under HTTPS Google Cache URLs.” The SEO team at Wayfair found that they had a 15% drop in organic traffic for any product category that changed URLs and created at 301 redirect. Google has said that there is a slight loss of PageRank when a 301 redirect is in place.

Google’s Angry Birds

Marketing Action

Penguin might be old boring news, but it’s important to remember that Penguin, like Panda, and Google’s PageRank calculations in general, continue to be updated with new data. Your PageRank drops, and your rankings drop as well. Editor’s note: We’re about to get mildly wonky with this post. Organic search is a key driver of customer acquisition, so it’s important to stay current with best practices. Was that a Hummingbird or a Penguin that just shat on my site?

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

A link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. URL - The web address of a page on your site (example: www.yoursite.com/contact). Do you want to optimize your website but have trouble communicating with the technical folks running it?

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. A link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.'

An Introduction to Black Hat SEO

Hubspot

A redirect involves sending someone to a different URL than the one they initially clicked. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” You can also use the disavow links tool if you can’t get webmasters to remove the links.This tells Google to disregard the paid links when calculating your Pagerank.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar. Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. Each domain represents a different server; those URLs might look very similar, but from a technical perspective, they’re two unique domains. Each time a link URL appears in a search result, it generates an impression.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to. Take this URL, for example: [link]. This is the URL of the author's page.

Best of 2009: SEO Tips, Part 1

Webbiquity

The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Canonical URL Tag – The Most Important Advancement in SEO Practices Since Sitemaps by SEOmoz.

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Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. In this brief but useful post, Jessica Nielsen explains five ways, such as crafting a relevant “professional headline,&# to use LinkedIn to improve your company site’s Pagerank.

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. BMW feels the Google kiss of death for using doorway pages, receives a "0" PageRank. was promptly blacklisted, receiving a PageRank of 0 as a consequence of the infraction.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Google's big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

He had to create a new site with a new URL and start all over again. ” “Don’t participate in link schemes designed to increase your site’s ranking or PageRank. Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

URL Structure. All you have to do is enter your site’s URL, and it will return a full SEO report. As you can see in the below images, this tool displays the number of HTTP requests made, the page loading time, and issues in the URL structure. If the answer is yes, it can hurt your site’s PageRank. When creating the ranking report with Agency Analytics, you can add your agency’s logo, choose your color scheme, and even create a custom URL for your clients.

Why B2B Blogs Aren’t Achieving SEO Success

delicious b2bmarketing

As a result, many single-post URLs were not getting indexed, presumably because the same content was on the home page. Optimizing individual posts and getting the post URLs indexed is the key objective. No control over what is indexed A quick look at what the search engines indexed from each blog showed low value URLs. Among indexed pages were URLs resulting from the blogs’ on-site search tools, and author, date, and tag archives.

The Website Redesign Guide for Search Engine Marketers

QuanticMind

You may need to adjust pages’: URLs. Per Moz’s reporting back in the days of PageRank, Google eventually determined that redirects from HTTP to HTTPS would pass on all of their link equity. Although PageRank is no longer a ranking factor, there’s no sign that Google stopped treating redirects’ link equity in this way. How to Prepare For and Survive Launches of Redesigned Websites.

How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

The guest posts were submitted to smaller blogs with an Alexa rank of 50k to 400k and a maximum PageRank of 4. While inbound links from less authoritative blogs aren't as valuable as inbound links from more popular, higher PageRanking blogs, the ease and scale at which you can implement a guest blogging strategy that targets smaller blogs makes up for it. As a guest blogger, this means you have some control over the anchor text and URLs for those inbound links within your posts.

Basic HTML Every Marketer Should Know (About Links)

Hubspot

Using a Tracked URL Tracking tokens allow marketers to track traffic for a specific marketing campaign such as paid search, banner ads, email blasts or newsletters. To create the URL, use the Google URL Builder to define the campaign, source, and name. Once generated, you'll use this new URL as the reference destination and choose the anchor text (or an image) just like the basic link.

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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

Maybe like 99% of all of their backlinks are follow, which are the ones that pass PageRank. If you're going to do a link scheme, you're going to go out and get the ones that you think are going to pass PageRank to your site. DA and PA, just to know on this Domain Authority and Page Authority, if you see links coming from low DA or low PA URLs, just make sure you don't write those off right off the bat.

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

These are signals that we're very familiar with, such as PageRank , URLs , canonicalization , things that we can see and measure and influence and directly impact Google's algorithm. Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else?

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

These are signals that we're very familiar with, such as PageRank , URLs , canonicalization , things that we can see and measure and influence and directly impact Google's algorithm. Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else?

Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

Moz

This popped up again about a week [month] ago, because John Mueller on the Webmaster Team at Google had posted about redirection for secure sites, and in it someone had said, "Oh, wait, 302s don't pass PageRank.". We have an old URL, URL A, and let's say for example a couple years ago Moz moved our entire site from seomoz.org to moz.com. We need a new URL. Posted by Dr-Pete They say history repeats itself.

A Newbie’s Guide to Link Building

Marketing Action

You may have heard of Google’s PageRank system, which is essentially an older algorithm designed to analyze the links on any given webpage. For example, “importance of anchor text” is the anchor text linking to the URL in the first sentence of this paragraph. We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork.

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

url=."> > “This meta tag sends the user to a new URL after a certain amount of time and is sometimes used as a simple form of redirection.” - Meta tags that Google understands. It's preferable to redirect your site using a 301 redirect rather than a meta refresh, especially when we assume that 30x redirects don't lose PageRank and the W3C recommends that this tag not be used. url=.">

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Blog URL (e.g., Feed URL (e.g., Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g.

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