7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority?

The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Moz

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. There's a couple of main ways of structuring your URL. So there's a little bit of art that goes into structuring good URLs. URL questions.

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8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers. Your URLs have a certain amount of PageRank associated with them. It’s essential that you analyse the URL paths, redirections, loading success, or errors flagged in the server logs. Guest post by Nathan Elly.

What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

No, not just the theoretical performance metrics associated with the influencer’s Q-Rating or Klout based on the number of their followers, their engagement, their subscriptions, Likes, or the traffic and SEO PageRank of their blog, but actual conversions and visits that can be directly connected to each influencer. You would provide a unique domain name or unique URL address that was only associated with the campaign but would not have the granularity that modern clients demand.

Your competitors are doing SEO

Biznology

It’s pretty easy to see how your competitors are doing by signing up for services like Audienti or Moz and plugging in the URL of your own site and the sites of your competitors. In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

Separate URLs. Organic Search Search Engine Optimization Search Marketing Google Google Panda Google Penguin Mobile device mobile search mobile Web PageRank Responsive web design Search engine optimization Web search engine Website Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. In Google, nofollow links don’t pass PageRank and don’t pass anchor text.” First, nofollow links also pass PageRank.

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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

They are the foundation of PageRank , which is at the core of Google’s ranking algorithm. While PageRank itself hasn’t been updated in several years, Google has confirmed well after that last update that they still use it. Say what? You read it right!

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Guide to 301 Redirects in SEO

seo.co

There are many “ranking factors” to consider, but one of the most important is PageRank. PageRank is an objective evaluation of a website’s trustworthiness, evaluated based on the quantity and quality of links pointing to that site. Table of Contents. What Are 301 Redirects? +

The ultimate guide on Link Building

RockContent

The most popular search engine in the world today began its journey with the introduction of an algorithm that revolutionized search: PageRank. PageRank considered several factors to rank sites in the search index. To do so, you need to redirect broken links to the correct URLs.

SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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Study Confirms Moz Has the Largest Link Data Set

Moz

The link graph — the sum total of all of the links that connect the pages on the worldwide web — is the foundation of PageRank and the original Google algorithm. You can get as granular as looking at the individual URL level, which is really helpful.”.

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External Links: Why Should You Link to Other Websites?

RockContent

The most successful of these was Google, whose algorithm uses the prestigious PageRank system, a project developed by the company’s founders as students at Stanford University.

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Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

PageRank, the driving ranking algorithm used by Google, prioritizes ranking sites with high authority. You’ll have to specify one URL or one domain per line; not that you can’t disavow an entire subpath, like example.com/en/. Backlinks are a search engine optimizer’s best friend.

They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Moz

On January 22, 2020, Google started removing Featured Snippet URLs from organic listings. 7 SEO Processes That Get Easier with Increased PageRank/Domain Authority. What factors are affected as you improve PageRank or Domain Authority, and how?

21 Smart Google SEO Tips for 2021

Moz

That can be your URL, your schema markup, your actual breadcrumbs on the page. Ideally, it would match your URL structure, but that isn't always necessary. Now this is a form of PageRank sculpting. Sitemaps, you're allowed to have 50,000 URLs per sitemap.

How Do PathFactory Content Tracks Impact Your SEO?

PathFactory

Google, which gets more than 90% of all search traffic , uses artificial intelligence and its own proprietary algorithms like PageRank and RankBrain, to give users the most relevant web pages for the keywords they search. Areas to optimize include title tags, heading tags, meta description, alt text on images, body copy, and URL. Technical SEO involves making sure your pages perform highly in terms of loading speed, site structure, URL structure, and more.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

What Happens When One Page Has Two Links To The Same URL? Does PageRank Flow Through Image Links? Popularity versus PageRank (or reputation) are separate but related discussions that can collectively impact search results but also may not have direct influence. What Happens When One Page Has Two Links To The Same URL? Does PageRank Flow Through Image Links?

Is Author Rank Really Relevant?

Hubspot

And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. Here ye, here ye.

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

The free version crawls up to 500 URL’s, which may be ideal for small sites, but larger organizations should invest in the commercial version which carries a £99 per annum licensing fee. The free version of Open Site Explorer provides high level link metrics such as inbound links to the domain, overall site, and a proprietary scoring system designed to emulate in part the Google PageRank algorithm.

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

A link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. URL - The web address of a page on your site (example: www.yoursite.com/contact). Do you want to optimize your website but have trouble communicating with the technical folks running it?

Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More

Fathom

All HTTPS sites will be rendered in the Google Cache under HTTPS Google Cache URLs.” The SEO team at Wayfair found that they had a 15% drop in organic traffic for any product category that changed URLs and created at 301 redirect. Google has said that there is a slight loss of PageRank when a 301 redirect is in place.

How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

Both Moz and Ahrefs have their own proprietary metric to assess the authority of a given URL/page and a website overall.

The Ultimate Guide to Google Search Console in 2018

Hubspot

Choose “Website” from the drop-down menu and enter the URL of your site. Make sure you’re using the exact URL that appears in the browser bar. Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. Each domain represents a different server; those URLs might look very similar, but from a technical perspective, they’re two unique domains. Each time a link URL appears in a search result, it generates an impression.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Specifying the canonical URL helps search engines understand which address for a piece of content is the best one. A link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.'

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

URL Structure. All you have to do is enter your site’s URL, and it will return a full SEO report. As you can see in the below images, this tool displays the number of HTTP requests made, the page loading time, and issues in the URL structure.

An Introduction to Black Hat SEO

Hubspot

A redirect involves sending someone to a different URL than the one they initially clicked. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” You can also use the disavow links tool if you can’t get webmasters to remove the links.This tells Google to disregard the paid links when calculating your Pagerank.

Best Cool SEO Tools of 2010

Webbiquity

A fast, free overall SEO analysis tool that checks a site for duplicate content, proper 404 error handling, URL structure, domain age, use of header tags, page load time, inbound links and other search-related attributes. A conceivably useful SEO analysis and grading tool, but it asks for a lot of information—your company, name, email address and phone number in addition to URL, keywords and competitive sites.

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

He had to create a new site with a new URL and start all over again. ” “Don’t participate in link schemes designed to increase your site’s ranking or PageRank. Tweet. Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to. Take this URL, for example: [link]. This is the URL of the author's page.

The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. BMW feels the Google kiss of death for using doorway pages, receives a "0" PageRank. was promptly blacklisted, receiving a PageRank of 0 as a consequence of the infraction.

Why B2B Blogs Aren’t Achieving SEO Success

delicious b2bmarketing

As a result, many single-post URLs were not getting indexed, presumably because the same content was on the home page. Optimizing individual posts and getting the post URLs indexed is the key objective. No control over what is indexed A quick look at what the search engines indexed from each blog showed low value URLs. Among indexed pages were URLs resulting from the blogs’ on-site search tools, and author, date, and tag archives.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Google's big innovation, back in 1997 and 1998, when Sergey Brin and Larry Page came out with their search engine, Google, was PageRank, this idea that by looking at all the links that point to all the pages on the internet and then sort of doing this recursive process of seeing which are the most important and most linked to pages, they could give each page on the web a weight, an amount of PageRank.

The Website Redesign Guide for Search Engine Marketers

QuanticMind

You may need to adjust pages’: URLs. Per Moz’s reporting back in the days of PageRank, Google eventually determined that redirects from HTTP to HTTPS would pass on all of their link equity. Although PageRank is no longer a ranking factor, there’s no sign that Google stopped treating redirects’ link equity in this way. How to Prepare For and Survive Launches of Redesigned Websites.

Basic HTML Every Marketer Should Know (About Links)

Hubspot

Using a Tracked URL Tracking tokens allow marketers to track traffic for a specific marketing campaign such as paid search, banner ads, email blasts or newsletters. To create the URL, use the Google URL Builder to define the campaign, source, and name. Once generated, you'll use this new URL as the reference destination and choose the anchor text (or an image) just like the basic link.

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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

Moz

These are signals that we're very familiar with, such as PageRank , URLs , canonicalization , things that we can see and measure and influence and directly impact Google's algorithm.