The Modern, Inside Scoop on Google PageRank In 2021

Hubspot

If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve. But what happened to PageRank? What is Google PageRank? The PageRank Toolbar.

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. We know in SEO we love links.

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Your competitors are doing SEO

Biznology

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. In the past, the combined authority of each page of each site would be its Google PageRank. Today, without a reliable PageRank, other sites, including Moz, have created their own ranking systems, including MozRank. Going to an SEO stylist to get rid of that embarrassing haircut (a mullet, really?)

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8 Ways to Use External Links to Improve Your SEO

Single Grain

After reading it, you will learn to see that each outbound link is a new SEO opportunity for you to take advantage of and grow your site’s authority, traffic and online influence. And How Exactly Do They Help with SEO? 8 Ways to Use Outbound Links for SEO Starting Right Now!

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What is E-A-T And How it Impacts SEO Strategies

RockContent

Although there are still controversies about this ranking factor, optimizing your site based on the E-A-T concept can be regarded as good SEO practice. It is a set of SEO practices recommended by the search engine itself. As you can tell, SEO and customer success go together.

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

The best SEO tactics are genuine efforts to create value. However, no matter how well black hat SEO tactics appear to be working, if shady strategies are part of your SEO plan your site will eventually crash and burn. Avoid the following black hat SEO tactics at all costs.

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77 Link Building Strategies for SEO in 2021

seo.co

It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. A High-Level Overview of Link Building for SEO. Earning More Backlinks for SEO.

How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

While link building for SEO remains a solid long-term strategy for growing search rankings and increasing online exposure, But how to build backlinks that won’t elicit the ire of Google STILL remains an topic of perpetual debate. What is the site’s Moz Spam Score?

Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)

Webbiquity

just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. But attempts at getting guest posts published in a manipulative manner, purely or primarily for the SEO benefit of the backlink, are no longer going to be effective (and by implication, may even lead to penalties or ranking degradation).

An Introduction to Black Hat SEO

Hubspot

What is Black Hat SEO? Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. The dark art of black hat SEO is the wrong way. Black hat SEO seeks to game search engine algorithms, rather than solve for the user. Instead of earning the right to rank highly on search engine results pages black hat SEO uses shady tactics to get you there. Black Hat SEO vs. White Hat SEO. Blog Comment Spam.

What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. However, link wheels aren’t a reliable SEO strategy for one reason: you’ll never have enough time to create multiple high-quality, high-ranking websites that will give you the backlinks you want.

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Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

When it comes to search engine optimization (SEO), it can often feel like you are taking on an almost insurmountable task. SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Links are a root of strong SEO because they establish credibility and authority.

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A Brief History of Search & SEO

Hubspot

Tracing the history of SEO is kind of like trying to trace the history of the handshake. But unlike the handshake, SEO is fairly young, and changes frequently. So where did SEO begin, and how did it become so darn important? Several decades later, in 1990, McGill University student Alan Emtage created Archie, which some say was the very first search engine -- though that remains up for debate, according to research from Bill Slawski, president and founder of SEO by the Sea.

Fifteen Years Is a Long Time in SEO

Moz

Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. Web spam.

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Who keeps moving your SEO cheese? Or how about ridding your content of these outdated SEO tactics? SEO #contentmarketing Click To Tweet. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. While SEO basics remain important, there are several practices that simply must go. Articles Creation Optimization SEO

What Are Nofollow Backlinks? (And Why They Matter)

seo.co

The Non-SEO Value of a Nofollow Link. + The Value of Nofollow Links for SEO. Backlinks are a big deal in the world of SEO. What are nofollow links, exactly, and are they important for your SEO strategy ? Web users encounter less spam. Table of Contents.

The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. Link building is a set of SEO strategies that aim to build a network of links to a page to drive traffic and strengthen its authority in search engines. Difference between link building and off-page SEO.

What Are Dofollow And Nofollow Links?

RockContent

If you want to see how to use those types of links in your SEO strategy , keep reading. In order to understand the differences between nofollow vs. dofollow links, we must first clarify how link building works within SEO. Otherwise, search engines may consider your post as spam.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Posted by Cyrus-Shepard Links matter for SEO. This is the popularity part of Google’s algorithm, described in the original PageRank patent. In the beginning, there was the original PageRank patent , which changed the way search engines worked. How to leverage Anchor Text for SEO: Volumes could be written on this topic. A word of caution : While optimizing your anchor text is good, many SEOs over the years have observed that too much of a good thing can hurt you.

What is Black Hat and how can this strategy harm your site?

RockContent

One of them is Black Hat SEO, which is also a set of techniques to optimize a page on search engines but using fairly questionable methods disapproved by Google itself. Unlike what the best SEO practices indicate, these actions follow exactly the opposite path. What is Black Hat SEO?

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? There are spam characteristics and trustworthiness of the sources.

External Links: Why Should You Link to Other Websites?

RockContent

Do my outbound links influence SEO? The most successful of these was Google, whose algorithm uses the prestigious PageRank system, a project developed by the company’s founders as students at Stanford University. Do my outbound links influence SEO? Source: SEO Hacker.

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What is a Dofollow Link?

Hubspot

As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO).

Link 69

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO. Structured citation building is as old as local SEO. These are no-followed links (don’t pass link authority aka “SEO value”) but they can offer valuable traffic and could even get picked up by sites that do link with a follow link.

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Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

They’re relevant for search engine optimization (SEO) because they’re important for calculating a website’s trustworthiness, or “authority.”. PageRank, the driving ranking algorithm used by Google, prioritizes ranking sites with high authority. Spam” is a bit in the eye of the beholder.

101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

101 SEO Improvements – Table of Contents. This is the goal of search engine optimization (SEO), but getting your site to rank that high—especially in a competitive environment—isn’t exactly straightforward. Domain optimization. Global on-site optimization.

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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

What does this have to do with SEO? This is intended to be a technical SEO audit, something we wanted to do from the beginning: a breakdown of HTML usage and how the results relate to modern SEO techniques and best practices. This is one of the two most important HTML tags when it comes to SEO. It also appears as though <meta name="keywords"> is a spam signal for most of the search engines.

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Just like any other type of spam affects its community, comment spam affected the entire blogging community, so in early 2005 (Google and Blogger engineers) designed the attribute to address the problem and the nofollow attribute was born.&#. If it’s there for any reason other than Pagerank sculpting (e.g.

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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

Algorithms can also read how recent the content is, how likely it is to be spam, and how it pertains to your location. SEO community Moz states that Google makes between 500-600 changes to its algorithm annually , most of which are so minor that the public doesn’t usually hear about them. That’s where we see one of the first mentions of PageRank, which is the technology that Google continues to use to help rank search results. PageRank itself has quite a history.

What Is a NoFollow Link?

ClearVoice

” Have you heard of the term “ link juice ” in SEO? More officially, it’s called PageRank. SEO #SEObasics Click To Tweet. The nofollow value was created to combat spam around the internet. What is a nofollow link?

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Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

How can you optimize SEO benefits from internal link building? What key weapon in the SEO arsenal do many companies overlook? Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. Even for experienced SEO practitioners, this post serves as a good reminder of what not to forget. Cheap SEO: it's about quality, not price by Internet Business U.K.-based

They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Moz

You’ll find several Whiteboard Friday episodes (past and present), local SEO tips, and advice for empathetic marketing, along with the optimistic SEO predictions for 2020 and beyond — made in pre-COVID times. Pay Attention to These SEO Trends in 2020 and Beyond. SEO Experiment].

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. For B2B marketers focused in SEO, make sure to evaluate the types of inbound links the acquired organization has earned over time, and identify if there are valuable third-party relationships to consider. SEO tools such as Moz Link Explorer and and competitive link research tools from SEMRush and Buzzsumo can aid in this effort.

The Human Approach to Link Building Outreach

Biznology

While addressing someone as “Dear Sir or Madame” might be proper, it comes across smelling like spam because it’s obvious that you don’t know whom you’re addressing. The site in question has a 72 Domain Authority as well as a PageRank of 6 as I write this and it’s very relevant to the client, so it would be a great place for the link. Photo credit: MyTudut.

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." Ultimately, this is why we can’t have nice things in the SEO space.". So, in this case, avoid anchor texting and link spamming your guest post. While, this won''t prevent spam, it will avoid problems with passing PageRank since Google won’t crawl through to those sites.

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Does PageRank Flow Through Image Links? Are All Comments With Links Spam? This video discusses Google’s stance on native advertising and editorial content, and the relationship to search engine ranking and relevance; cautioning against the abuse of this tactic for SEO purposes. Does PageRank Flow Through Image Links?

The Ultimate Guide to Google Search Console in 2018

Hubspot

I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. According to Google, whether you’re a business owner, SEO specialist, marketer, site administrator, web developer, or app creator, Search Console will come in handy. Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. For example, at HubSpot, our technical SEO manager Victor Pan is a verified owner. Technical SEO

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