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What is a Dofollow Link?

Hubspot

The easier it is for potential customers to find your site in search engine results, the more traffic (and sales) you’ll generate. As a result, there’s a kind of constant content competition underway as website owners and administrators look for ways to stand out from the crowd and improve search engine optimization (SEO).

PageRank 100
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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. This is in part to discourage spam and short-sighted link building tactics. What About Link Schemes?

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. Spamming links. What Is a Link Scheme? Why Are Link Schemes Bad?

Domain 98
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Google says no more Penguin releases–what does it mean?

Biznology

For the uninitiated, Penguin is a four-year-old initiative that Google introduced to directly reduce spammy websites in the search results. So, does this final release mean that there is no more for Google to do to curb spamming? Far from it.

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Topical SEO: 7 Advanced Concepts of Link Relevance & Google Rankings

Moz

Google — and other search engines — use these votes to rank web pages in search results. The more votes a page accumulates, the better that page’s chances of ranking in search results. This is the popularity part of Google’s algorithm, described in the original PageRank patent. Topic-sensitive PageRank.

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Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

Backlinks are a search engine optimizer’s best friend. A good backlink has the power to send your site referral traffic, improve your brand visibility and reputation, and even help you rank higher in Google search results. PageRank, the driving ranking algorithm used by Google, prioritizes ranking sites with high authority.

Google 64
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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

SEO 74