The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Search engine optimization specialist. You may need to adjust pages’: URLs. Search Engine Marketing / SEM Search

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. So, if you want to virtually guarantee improvement in your website’s organic search position, here are a few ideas you should implement in addition to on-page optimization. Ensure that all of your site’s 301 redirects are going to the right URLs.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. Get Engineers Can Sell white paper now.

Your competitors are doing SEO

Biznology

It’s pretty easy to see how your competitors are doing by signing up for services like Audienti or Moz and plugging in the URL of your own site and the sites of your competitors. These tools will also check your site for things that are presumably very important to Google organic Search (yes, Bing , too, but what’s good for Google is good for Bing). In the past, the combined authority of each page of each site would be its Google PageRank.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices. Google is about to dramatically change how search works on your phone. DataLife Engine.

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Google is a lying liar that lies

Biznology

Site speed is the most important – Even if you do everything right in preparing your site for a simple Google pass-through, Google will drop you as a top-three result on Organic Search if the pass-off isn’t immediate. If you dominate image and video search in your vertical it can really help your general ranking everywhere else. Human readable URLs are important – If your content management system (CMS) still gives you URLs that look like www.socialmedia.biz/?p=27642

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence. Need to sell your search engine marketing program to an executive?

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Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. sites including “kayaks&# or “kayaking&# will show up on a search for “kayak&# ). Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

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26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. What Happens When One Page Has Two Links To The Same URL? Does PageRank Flow Through Image Links? Backlinks still have “many many years left in them” but Google is trying to determine the best match per search query generated.

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&#

8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients. Organic Search Traffic: Tracking organic traffic – by landing page and location – is the best way to measure the impact of your SEO strategy. URL Structure.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. How can PDF content be optimized for search? by Search Engine Guide.

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Maybe you didn’t know that you should ask the question, “What kind of tactics are you using to optimize my web site for search engines?” He had to create a new site with a new URL and start all over again. Tweet.

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What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. Search Engine Accessibility.

The ultimate guide on Link Building

RockContent

Have you ever thought about just how much value search engines give to what links say? These relationships reveal a web page’s true relevance, which is essential to a high position in search results. Search engines rely on this link structure to crawl and rank websites.

What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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SEO Isn’t Mystical

Salesfusion

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR).

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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. Black hat SEO seeks to game search engine algorithms, rather than solve for the user.

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How Do PathFactory Content Tracks Impact Your SEO?

PathFactory

Search engines have become the go-to place to begin researching almost anything. Search engine optimization, or SEO, is the process of optimizing your content so it appears prominently in more search results to maximize traffic to your website. Google, which gets more than 90% of all search traffic , uses artificial intelligence and its own proprietary algorithms like PageRank and RankBrain, to give users the most relevant web pages for the keywords they search.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Unlike humans, search engines read only the ALT text of images, not the images themselves. Note: PageRank relevancy is changing.

Glossary: 24 SEO Terms Marketers Should Know

Hubspot

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. Unlike humans, search engines read only the ALT text of images, not the images themselves. Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. HTML - The code part of your website that search engines read.

Why B2B Blogs Aren’t Achieving SEO Success

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? As a result, many single-post URLs were not getting indexed, presumably because the same content was on the home page. Optimizing individual posts and getting the post URLs indexed is the key objective. Specify a keyword-rich title tag to help with search. Where alt tags were used, they generally weren’t written with search in mind. blog search tool results).

Is Author Rank Really Relevant?

Hubspot

This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. Here ye, here ye.

A Brief History of Search & SEO

Hubspot

But First, a Look Back at Search Engines. Several decades later, in 1990, McGill University student Alan Emtage created Archie, which some say was the very first search engine -- though that remains up for debate, according to research from Bill Slawski, president and founder of SEO by the Sea. The next decade saw several pivotal developments , with the more commercial versions of search engines we might recognize today taking shape.

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A Newbie’s Guide to Link Building

Marketing Action

To all the newbies out there that are pondering these very questions in the quest to increase web traffic and see higher search engine rankings, you have come to the right place. Aside from the potential increase in traffic, link building also helps websites obtain higher rankings with major search engines. As far as the search engines are concerned, a link from an outside website back to yours is considered one “vote” in your favor.

How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

Creating clean URLs without dynamic characters. Whenever someone tried to visit a URL that didn't exist on our website, it redirected them through to our 404 page. If Google were to crawl all of these incorrect URLs then they would waste a huge amount of time, and ultimately spend less time crawling the pages we want them to. Take this URL, for example: [link]. This is the URL of the author's page.

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines. When talking about the main search engines as traffic sources, sadly it's just Google and the rest, with Duckduckgo gaining traction lately and Bing almost nonexistent. url=."> url=.">

Google’s Angry Birds

Marketing Action

Organic search is a key driver of customer acquisition, so it’s important to stay current with best practices. Google’s announcement of their new search algorithm, Hummingbird , has certainly received a lot of attention from the press, both in the SEO industry and in the general business press. Sullivan compares the new algorithm to a new engine in a car, while comparing other recent changes (such as Panda and Penguin) to new parts in an old engine.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. So we've discussed sort of how search engines rank pages based on the value they provide to users. But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages. ? ?.

How Savvy Inbound Marketers Get Results From Guest Blogging

Hubspot

I'll get my article published on a blog that aligns with my expertise, and through careful optimization of the anchor text and pages I link to within the post, I'll have control over a few inbound links that will help boost the search engine optimization of the pages I'm linking back to on my website. I may attract some immediate new traffic and subscribers in the process, but the true benefit will be from the long-term search traffic I'll generate!

Basic HTML Every Marketer Should Know (About Links)

Hubspot

Using a Tracked URL Tracking tokens allow marketers to track traffic for a specific marketing campaign such as paid search, banner ads, email blasts or newsletters. To create the URL, use the Google URL Builder to define the campaign, source, and name. Once generated, you'll use this new URL as the reference destination and choose the anchor text (or an image) just like the basic link.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. BMW feels the Google kiss of death for using doorway pages, receives a "0" PageRank. was promptly blacklisted, receiving a PageRank of 0 as a consequence of the infraction.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Keyword Tool updated with search volume data by Inside AdWords The mysterious Trevor Claiborne of the Inside AdWords crew at Google announced the inclusion (finally!)

How Do PathFactory Content Tracks Impact Your SEO?

PathFactory

Search engines have become the go-to place to begin researching almost anything. Search engine optimization, or SEO, is the process of optimizing your content so it appears prominently in more search results to maximize traffic to your website. Google, which gets more than 90% of all search traffic , uses artificial intelligence and its own proprietary algorithms like PageRank and RankBrain, to give users the most relevant web pages for the keywords they search.

URL 8

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Blog URL (e.g., Feed URL (e.g., Blog-search. Assuming you’ve already got great content, there are many places to get links (e.g.

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? sites including "kayaks" or "kayaking" will show up on a search for "kayak"). On that last point though, keep in mind that for popular search phrases, even a single character can make a big difference. This is geekier than even most search marketers will go, but can supply valuable insights.

Best of 2008: SEO Tools, Part 2

WebMarketCentral

How can you view your website the way search engines see it? Which URL shorteners work best? How can you use free Google tools to benchmark your search marketing performance against your competition? 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g.,