8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients. ” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. A well-executed SEO campaign has more traffic from non-branded search terms.

40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)

Webbiquity

Despite constant change on the search landscape—personalization, localization, Caffeine, Google Instant— SEO is not dead , not even close. How do realtime platforms like Twitter affect search results? Example (question #9): “Do you have partnerships with major search engines? Any credible SEO will make a sound like they just choked on a lemon and explain that no one has a partnership with a major search engine.&#. by Search Engine Watch.

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Best Cool SEO Tools of 2011

Webbiquity

Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. The Good, Bad, and Ugly of Chrome SEO Extensions by Search Engine Journal. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” Brands Will Place More Emphasis on Organic Search Rankings. Think your AdWords clicks are expensive?

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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

From search engine optimization patents to science fiction and technical SEO, here’s what you missed from Bill Slawski’s Reddit AMA. Building his first website in 1996 and promoting it on the web was Bill’s introduction to search engines as they first started appearing. At around 2004, Bill started reading and writing patents from search engines such as Google, Microsoft, and Yahoo. Search Engine Patents. ” Search Engine Optimization.

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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” Brands Will Place More Emphasis on Organic Search Rankings. Think your AdWords clicks are expensive?

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The ultimate guide on Link Building

RockContent

Have you ever thought about just how much value search engines give to what links say? These relationships reveal a web page’s true relevance, which is essential to a high position in search results. Search engines rely on this link structure to crawl and rank websites.

What is Black Hat and how can this strategy harm your site?

RockContent

One of them is Black Hat SEO, which is also a set of techniques to optimize a page on search engines but using fairly questionable methods disapproved by Google itself. One of them is Black Hat SEO: a set of actions to fool Google’s algorithms in search of a better ranking.

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SEO Isn’t Mystical

Salesfusion

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR).

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SEO for B2B in 2017 – What Do You Need to Know?

Fathom

Successful business-to-business (B2B) companies rely heavily on Search Engine Optimization (SEO) to attract larger and more profitable audiences. Here are my top three: The Importance of Optimizing for Local Search. This isn’t breaking news, but search engine result pages are becoming increasingly crowded with Local 3-Packs and Carousel results, pushing organic results lower and lower. Blog Feed Local Search SEO

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. In the past, companies may have had two teams when it comes to their websites — one focused on design/UX-related issues and another focused on search engine optimization. Yes, that is ‘pure’ journalism — but it contains so many lessons about what search engines will be looking for.

40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Unlike humans, search engines read only the ALT text of images, not the images themselves. Note: PageRank relevancy is changing.

Is Author Rank Really Relevant?

Hubspot

This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. Here ye, here ye.

Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO

Hubspot

Search in 2014: A Glossary of Best Practices. Authority: Google’s PageRank is gone forever! After 10 months where the search engine’s public authority measure wasn’t updated and plenty of speculation occurred that it would be gone forever, this public measure of authority was finally updated December 6th. It remains one of the hundreds of items Google''s algorithm looks at when evaluating which results to return in the SERPs.

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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines. When talking about the main search engines as traffic sources, sadly it's just Google and the rest, with Duckduckgo gaining traction lately and Bing almost nonexistent. We searched for *googletagmanager.com/gtm.js

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. We’ll also see search engines’ positions on semantic markup continue to evolve, both with new formats being supported and new measures being taken to keep semantic markup from being abused. AuthorRank will behave much like PageRank, but it will be tougher for spammers to manipulate.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. This is the goal of search engine optimization (SEO), but getting your site to rank that high—especially in a competitive environment—isn’t exactly straightforward.

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A Handy Content Marketing Glossary of Terms

Single Grain

In marketing, a search algorithm is a specific set of rules that a search engine follows to retrieve and analyze data to determine the relevance of web pages in accordance with the search query. Typically, a major goal behind content marketing is improving your site’s rankings on the search engines, especially Google. Dive Deeper: What Is the Google BERT Search Algorithm Update? PageRank. Search Engine Optimization (SEO).