SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year? How are your own SEO priorities changing? My SEO priorities never change. Non-SEO Focus. MORE

Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. Think of an SEO report like the report card you received every semester in school: it's a concise and detailed summary of your performance in the various subjects you were (allegedly) learning. Why SEO Reporting Is Important. MORE

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” Brands Will Place More Emphasis on Organic Search Rankings. Think your AdWords clicks are expensive? MORE

What does this have to do with SEO? The way HTML is written dictates what users see and how search engines interpret web pages. A valid, well-formatted HTML page also reduces possible misinterpretation — of structured data, metadata, language, or encoding — by search engines. This is intended to be a technical SEO audit, something we wanted to do from the beginning: a breakdown of HTML usage and how the results relate to modern SEO techniques and best practices. MORE

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. The company indicated that a fourth sponsored link may return at the top of the page if the search query is “highly commercial.” Brands Will Place More Emphasis on Organic Search Rankings. Think your AdWords clicks are expensive? MORE

Who keeps moving your SEO cheese? Or how about ridding your content of these outdated SEO tactics? SEO #contentmarketing Click To Tweet. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. While SEO basics remain important, there are several practices that simply must go. Articles Creation Optimization SEO MORE

How Do 301 Redirects Affect SEO? + How to Fix SEO Issues With 301 Redirects. + Best Practices for 301 Redirects With SEO. They can also make or break your search engine optimization (SEO) strategy. How Do 301 Redirects Affect SEO? Table of Contents. MORE

It was a month or so back in April of 2019 that Bill Slawski, Author at SEO By The Sea and Director of SEO Research at Go Fish Digital , first announced he would be doing an AMA (Ask Me Anything) on the TechSEO subreddit on June 3, 2019. Since then we’ve waited in eager anticipation to learn what we can from one of the most respected voices in the SEO community. At around 2004, Bill started reading and writing patents from search engines such as Google, Microsoft, and Yahoo. MORE

This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. SEO Social Media MORE

Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy. MORE

Successful business-to-business (B2B) companies rely heavily on Search Engine Optimization (SEO) to attract larger and more profitable audiences. Strategy surrounding SEO and B2B companies has to differ from that of business-to-consumer companies for a couple of reasons: B2B businesses typically have a smaller pool of potential buyers, and. If you’re still asking yourself “Should I care about SEO?”, The article SEO for B2B in 2017 – What Do You Need to Know? MORE

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know! This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Unlike humans, search engines read only the ALT text of images, not the images themselves. MORE

In marketing, a search algorithm is a specific set of rules that a search engine follows to retrieve and analyze data to determine the relevance of web pages in accordance with the search query. Typically, a major goal behind content marketing is improving your site’s rankings on the search engines, especially Google. Dive Deeper: What Is the Google BERT Search Algorithm Update? The benefit of this type of content is that it has great SEO value. MORE

SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. MORE

The best SEO tactics are genuine efforts to create value. Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. MORE

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms. MORE

If you want to see how to use those types of links in your SEO strategy , keep reading. In order to understand the differences between nofollow vs. dofollow links, we must first clarify how link building works within SEO. Otherwise, search engines may consider your post as spam. MORE

Link building is a pillar of any SEO strategy. Have you ever thought about just how much value search engines give to what links say? These relationships reveal a web page’s true relevance, which is essential to a high position in search results. MORE

101 SEO Improvements – Table of Contents. And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. Without further ado, let’s dig into these 101 ways to improve your site’s search rankings! MORE

It’s been a pretty wild year in the SEO realm. ” Since the on-page optimization tactics you used a year ago might not work as well as they do now with the advent of all these changes, we''ve decided to summarize a year of SEO updates in an almost A-Z guide around today’s best practices. Search in 2014: A Glossary of Best Practices. Authority: Google’s PageRank is gone forever! Ecommerce: SEO for ecommerce websites is its own beast. MORE

One of them is Black Hat SEO, which is also a set of techniques to optimize a page on search engines but using fairly questionable methods disapproved by Google itself. Unlike what the best SEO practices indicate, these actions follow exactly the opposite path. MORE