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The Rules of Link Building - Best of Whiteboard Friday

Moz

Today we are going over the rules of link building. Don't buy or sell links that pass PageRank. So definitely looking into those and understanding how that works. That's so old and will not work anymore. Does the disavow file still work? Video Transcription. Happy Friday, Moz fans! Hidden links. Don't do that.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

If you’ve been working on SEO for any length of time, you’ve probably heard about link wheels. Whether or not a link wheel works depends on how it’s created. Whether or not a link wheel works depends on how it’s created. There’s no evidence that link wheels with high-quality content don’t work. Building a link wheel?

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What’s wrong with search and social media marketing?

Biznology

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. And don’t look to break those rules. And which contains social?

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Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a web site that competes with you. ” “Don’t participate in link schemes designed to increase your site’s ranking or PageRank.

PageRank 100
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What Google Thinks about Influencer Marketing

Content Standard

Google has issued new rules on how bloggers should behave when they have a relationship with a brand. The FTC has joined the fray, and brands that don’t play by the rules will get burned. Given these complications, brands should tread carefully when working with influencers. But the influencer bubble may be about to burst.

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7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Moz

In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit. My name is Kameron Jenkins, and I work here at Moz. Maybe you are working on a client. Click on the whiteboard image above to open a high resolution version in a new tab!

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Is Author Rank Really Relevant?

Hubspot

And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. It probably does. No one does.