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PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. PageRank (Normalised).

PR 100
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Show me your footer, I show you mine

Kevin Indig

For example, in 2016, Google registered the patent for User-Sensitive PageRank , which factors user behavior and trust into link weights. Many SEOs are scared to raise the number of links on every page, but when keeping PageRank and CheiRank somewhat in balance, it’s no problem. At G2, we optimized the footer.

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What’s wrong with search and social media marketing?

Biznology

Paid media also powered broadcast and print’s business models for decades, with broadcasters/publishers enjoying a comfortable living from fees charged to advertisers. Earned media , by contrast, focused on getting others to tell your story without giving them anything (tangible) in return. So, what is the right answer?

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. SEO will become more integrated with PR. The key trend that came out of all of the updates in 2016 is the influence on relevance over authority.

SEO 229
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Do Social Signals Drive SEO?

Convince & Convert

You immediately go to all your social media profiles and share about it with a link. Over the next few days, you share the post again on social media, and continue to get shares from others as well. Must be all those “social signals” you got, right? You just hit hit publish on that great new blog post.

SEO 167
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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Organizational Business Listings. What About Link Schemes?

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. WHAT ARE THE EXPERTS SAYING?