How to Explain Domain Authority to a Non-SEO

Moz

Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? SEO is actually really hard to explain. I've been doing SEO for 20 years and explaining it for about as long. PageRank.

Four Predictions About the State of SEO in 2017

Webbiquity

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. algorithm update, however there were also several other changes that had caused a stir in the SEO world as well. Specialist SEO agency Digital Next has seen the impact first hand and share their predictions for the future of SEO in 2017. SEO will become more integrated with PR.

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Blogger outreach is earned media PR, isn’t it?

Biznology

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. The reason they come to Social-Ally or an agency like mine is because what they get for that money up front is PR garbage.

SEO Isn’t Mystical

Salesfusion

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. b) Download the Google Chrome PR plugin.

Fifteen Years Is a Long Time in SEO

Moz

Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Why are links important to SEO? This is essentially how press and PR work.

Best of 2009: SEO Tips, Part 1

Webbiquity

Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Five Tips for Avoiding Deceptive SEO Companies by Small Business Trends. For more on this topic, see Just Say No to Bad SEO on SEOmoz.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? What common SEO mistakes are critical to avoid? How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? What are the crucial tasks to include on site audit and pre-launch SEO checklists? SEO Basics. SEO: A Comprehensive Guide for Beginners by KISS Metrics. by SEO Book.

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

But what can local SEO practitioners do once they’ve got these formal listings created and a system in place for managing them? Why linked unstructured citations are growing in importance right now Link building is as old as organic SEO. Structured citation building is as old as local SEO. These are no-followed links (don’t pass link authority aka “SEO value”) but they can offer valuable traffic and could even get picked up by sites that do link with a follow link.

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Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. Even an SEO neophyte knows that keyword-rich hyperlinked phrases are the bread and butter of Google’s algorithm — even today, after all these years and an infinity revisions. Everyone wants high PageRank links coming in from out there — even in 2017. Google handles every internet page separately.

SEO: Are Nofollow Links Still Valuable?

Hubspot

Is their huge reach and audience worth it, even without SEO value?". Tom Critchlow works for the SEO Company Distilled as VP Operations NYC ( office opening in June! ) but is currently working alongside the web's most popular SEO Software provider; SEOmoz to help them with their SEO: There is a lot of debate around nofollow links and their impact on SEO. As SEOs I think that we shouldn't be so obsessed with only getting "followed" links.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). PR=10.

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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients? For new websites, how can you incorporate SEO best practices into the design from the beginning? What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively? Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

Looking for an easy-to-use backlink checking tool (or two) for SEO? How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Find these and more in this list of some of the best SEO tools and related reviews of 2008. Links play a very important part in SEO, both internal links as well as external links." That makes Rank Check one of a handful of must-have SEO tools to me.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

SEO’s Magic Bullet by PR 20/20. Based on the top ranking factors for SEO , Keith Moehring explains how one key tool, still overlooked by many companies, may be the silver bullet for SEO success. Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Search Optimization Tips for Bloggers by SEO Wizardry.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

Where can you find the best SEO tools and resources (I mean, other than here)? What are some of the best tools and techniques for competitive SEO research? What information should you include in a killer SEO proposal—and what language should you avoid? Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Tags: SEO Practice

Best of 2008: SEO Tools, Part 2

WebMarketCentral

Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools. 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more. Tags: SEO Practice

Who’s Giving You the Best Link Love?

DivvyHQ

If you’ve dabbled in the SEO game at all over the past decade, you’re probably well aware of the algorithmic benefits of inbound links (a.k.a. But getting some “link love” from another site goes far beyond the SEO benefits. PageRank & Domain Authority. Link Popularity) as a large portion of their PageRank algorithm that determines which web pages are the best and most relevant for your search word/phrase.

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Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. Link Building: The Future Of Relationships by SEO Book SEO writer and consultant Peter Da Vanzo writes that getting links to a static brochure-ware sight is really hard, so.don't even try. Tags: SEO Practice

How Much Should Sponsored Articles Really Cost? [New Data]

Hubspot

Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings. PR) – 0.000007(AR). thousand FB fans) + 5152(PR) – 46.6(thousand To find Domain Authority, use Small SEO Tools.

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

With a little more attention, links built in these locations can add significant incremental value to an SEO campaign over time. If your organization works with PR and marketing communications professionals to facilitate third-party byline development, make sure to communicate the value of inbound link acquisition, and provide instructions on how to obtain links in defined third-party publications. Link building is not something B2B marketers think about regularly.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Sample review: “This is one of the more advanced tools available, and it has been rating websites for a long time (much like a PageRank)…This tool does it all when it comes to spying on your competitors (linking, traffic, keywords, etc.) Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis.

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." Ultimately, this is why we can’t have nice things in the SEO space.". Guest spamming should be devalued, but we should also be very clear that creating quality, value-adding content for relevant sites is still very much part of digital PR and always should be a major part of your digital marketing armory.".

The Rules of Link Building - Best of Whiteboard Friday

Moz

So if you're doing business listings, an age-old thing that local SEOs have been doing for a while is create a page on your site that says where you can find us online. Let's say this article publishes about how awesome SEO companies are and they mention Moz, and they don't link to us.

What’s wrong with search and social media marketing?

Biznology

Traditionally, PR reflected the most common form of earned media. Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Historically, media has been broken into three categories: Paid. Earned. Owned.

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

We also talk about the future of SEO, and here’s a hint, it’s about the people. On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard. Cyrus is the founder of zyppy.com, and he’s also a self-made SEO expert most notably known for his time as a director of audience development at Moz. With us today we have SEO extraordinaire Cyrus Shepard, he is one of the biggest names in SEO.

P2P 40

Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

We also talk about the future of SEO, and here’s a hint, it’s about the people. On this week’s episode, I had the opportunity to speak with fedora-sporting SEO royalty, aka Cyrus Shepard. Cyrus is the founder of zyppy.com, and he’s also a self-made SEO expert most notably known for his time as a director of audience development at Moz. With us today we have SEO extraordinaire Cyrus Shepard, he is one of the biggest names in SEO.

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Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

Moz

And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that's highly popular to this day. Hey, Moz fans, it's Dr. Pete, your friendly neighborhood marketing scientist here at Moz, and I want to talk today about an issue that comes up probably about every three months since the beginning of SEO history. All the signals, all the ranking signals, the PR, for Google's sake keep the old page.

Inbound Marketing the Way God Intended

Biznology

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. This new version uses technology and SEO, fake review sites, fake blog sites, fake news sites, affiliate marketing, monetary incentives, text-link-ads, link trading.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Digital Marketing received an 8% share of all mentions, followed by SEO with 7%. PR Newswire. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. Martech is the blending of marketing and technology, with the aim of streamlining processes to achieve marketing goals and objectives.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Link-building should be part of the puzzle and not the sheer focus of SEOs. The first things we look at, are Domain Authority (provided by MozBar) and PageRank (provided by SEOquake bar). Acquiring relevant High Quality links for the client as part of an SEO campaign.

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. Britannia PR. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. The internet has drastically changed how consumers behave and how businesses market their products and services.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

To embrace them to their fullest: Don’t be afraid to link out: “Many business blogs get so carried away with minimizing PageRank leakage that they end up stifling their blog’s narrative potential,&# says Rohin Guha, a community manager at online marketing firm Blue Phoenix Media. “Some of our blog entries are the most visited pages on our site, and some of them are very high PageRank sites,&# says Head of Marketing Healy Jones.

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Sell your soul on eBay. Buy trash at Target. 404 Error" pages that are actually entertaining. A bedtime story about search engines. A rap about link building. What's going on here?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.