Three Ways to Build Links in the Age of Google Penguin

Biznology

If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimizationImage credit: Getty Images via @daylife.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. sites including “kayaks&# or “kayaking&# will show up on a search for “kayak&# ). Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches.

Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. The days when people used to do guest blogging on irrelevant sites that were built solely for search engines are over. SEO will become more integrated with PR. As long as you focus on delivering value and relevance to your audience, Google is likely to reward your site with positive search rankings in 2017.

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Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. Everyone wants high PageRank links coming in from out there — even in 2017. Copywriting Organic Search Search Engine Optimization Search Marketing Android (operating system) Google Google Chrome Google Search IMessage ios PageRank twitter

What’s wrong with search and social media marketing?

Biznology

Traditionally, PR reflected the most common form of earned media. So, which of these three categories contains search? Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Does this mean you shouldn’t use search or social to attract customers?

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. How can PDF content be optimized for search? by Search Engine Guide.

What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. For this, some tools and algorithms can be important, like Google PageRank.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. “Nofollow is a method (introduced in 2005 and supported by multiple search engines) to annotate a link to tell search engines ‘I can’t or don’t want to vouch for this link.'

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SEO Isn’t Mystical

Salesfusion

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR).

How to Explain Domain Authority to a Non-SEO

Moz

Search ranking factors. Someone searches. They type something into a search engine. They see search results. Why do they see these search results instead of something else? But there's a second, super important search ranking factor. PageRank.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Blog-search. PR=10. PR=3 (a bit edgy). Assuming you’ve already got great content, there are many places to get links (e.g.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

The Search Engine Optimization landscape has changed dramatically over the last couple of years. b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis.

Fifteen Years Is a Long Time in SEO

Moz

The big eras of search. Links: As the scale of the web grew beyond user-curated directories, link-based algorithms for search began to dominate. Search quality era. This was a real reputational threat to Google, and broke out of the search and SEO echo chamber.

SEO: Are Nofollow Links Still Valuable?

Hubspot

I've recently seen a lot of chirping and discussion on the value of nofollow links for search optimization, with some people saying that there was value to having them. I asked three industry leaders in search engine optimization what their take was on nofollow links. In particular, I've seen Wikipedia drive significant amounts of traffic even for niche terms without huge search volume.

The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We are back with our final part in the One-Hour Guide to SEO, and this week talking about why links matter to search engines, how you can earn links, and things to consider when doing link building. So we've discussed sort of how search engines rank pages based on the value they provide to users. But search engines also have this tool of being able to look at all of the links across the web and how they link to other pages, how they point between pages. ? ?.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. Marketers must focus on conversation this year more than ever… the rise of voice search aligns with this trend and is certainly not something to be ignored. “There’s nothing more transformational to the business bottomline than an engineer who can sell. Search Engine Land. PR Newswire.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Keyword Tool updated with search volume data by Inside AdWords The mysterious Trevor Claiborne of the Inside AdWords crew at Google announced the inclusion (finally!)

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

On the other hand, we are also one part data nerds, who understand how to analyze all the information available to us as we continuously create and promote content across email, search, social and even offline platforms. Search Engine Journal. Britannia PR. Search Engine Watch. Search Engine Land. The internet has drastically changed how consumers behave and how businesses market their products and services.

Best of 2008: SEO Tools, Part 2

WebMarketCentral

How can you view your website the way search engines see it? How can you use free Google tools to benchmark your search marketing performance against your competition? 5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., What are the best tools for analyzing your website text?

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

What tactics are most effective at driving increased search traffic? How can PR and SEO work together more productively? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

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Best of 2008: SEO Link Building

WebMarketCentral

Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president of Search Influence, shares his presentation from the San Francisco for SMX Local Mobile event. His deck actually covers the organic search marketinging basics—keywords, content and links. But his section on "where to get links" is particularly helpful for anyone seeking to optimize local search results.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Redirects for SEOs by Search Engine People Shannon Hutcheson does an excellent job of dissecting why redirects are important and the relative value of different types of redirects. Where can you find the best SEO tools and resources (I mean, other than here)?

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

To embrace them to their fullest: Don’t be afraid to link out: “Many business blogs get so carried away with minimizing PageRank leakage that they end up stifling their blog’s narrative potential,&# says Rohin Guha, a community manager at online marketing firm Blue Phoenix Media. “Some of our blog entries are the most visited pages on our site, and some of them are very high PageRank sites,&# says Head of Marketing Healy Jones.

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

When you’ve accomplished step one in your local search marketing, how do you take step two? The more often websites that are relevant to your location or industry link to you within their own content, the better your chances of ranking well in Google’s organic and local search engine results. But a close read of the local search marketing community these days points up an increasing emphasis on the value of unstructured citations.

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Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

A bedtime story about search engines. A Bedtime Story (or The Future of Search) by Alt Search Engines The delightful story of a grandfather and his amazingly-tuned-in-to-search grandson talking about the "future" of search engines, when they will be able to show a virtually unlimited number of results on a single page ( NoFoodHere ), display search results as two-dimensional maps ( KartOO ), search within a tag cloud ( Quintura ), and do other cool things.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages.