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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Find relevant groups on Facebook and LinkedIn.

PageRank 100
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Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday

Moz

And in the case of this Whiteboard Friday, it repeats once every two years as we revisit a still-relevant topic in SEO and re-release an episode that's highly popular to this day. It's incorrect that 302s don't pass PR," which is a very short answer to a very long, technical question. John said, "No. That's a myth. That's the main one.

PR 50
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Three Ways to Build Links in the Age of Google Penguin

Biznology

Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link.

Google 80
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Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? She provides an excellent primer on SEO staring with objectives, keyword research and onsite optimization techniques and continuing on through SEO tools, local search, image optimization, video, online PR and blogs. What tactics are most effective at driving increased search traffic?

SEO 20
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Blogger outreach is earned media PR, isn’t it?

Biznology

Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Blogger 80
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Best of 2008: SEO Link Building

WebMarketCentral

First off is submitting the link to niche social media sites, and to help the author provides links to lists of quality social media sites, social media sites with Pagerank, and niche sites. The next idea is.read the post! Jeff Quipp.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

The four choices were technical SEO, content creation, link building and outreach, and buy-in, and the two biggest problems that people had were content creation and link building and PR outreach. Blake Emal : Along with this, you recently spoke about the new release of Domain Authority 2.0. Domain Authority. Domain Authority 1.0