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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Nathan Elly is the branch manager at Digital Next , a full-service digital agency based in South Melbourne specializing in responsive Web design, SEO, PPC and social media marketing.

SEO 229
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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

PPC 40
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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

SEM 40
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The Website Redesign Guide for Search Engine Marketers

QuanticMind

To this end, there’s some on-site SEO work to do and a few PPC campaigns to set up. Set Up PPC Campaigns. Per Moz’s reporting back in the days of PageRank, Google eventually determined that redirects from HTTP to HTTPS would pass on all of their link equity. Launching the New Site: Crisis Management and PPC.

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An Introduction to Black Hat SEO

Hubspot

They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” This bait and switch happened in a PPC advertisement but they often happen on organic results too. Paid Links.

SEO 74
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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

A link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. Inbound Link - A link from one site into another.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

A link from another site will improve your SEO, especially if that site has a high PageRank. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as 'Toolbar PageRank.' Note: PageRank relevancy is changing. Inbound Link - A link from one site into another.