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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). The really valuable thing about RankBrain is that it eliminates keyword-stuffed content from SERP top results. They are the foundation of PageRank , which is at the core of Google’s ranking algorithm.

Google 363
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Are Backlinks Still Good for SEO? Why They Matter More in the AI Era

Single Grain

Key Takeaways Backlinks have always been a measure of authority and helped Google determine which websites to rank on SERPs. of SEO professionals believe backlinks have a big impact on rankings Userp.io (2025) Performance Differential Pages in #1 position have 3.8x Data shows that backlinking is still a crucial part of SEO.

SEO 52
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8 Off-Page SEO Strategies You Should Be Implementing Right Now

Single Grain

Off-page SEO refers to the methods used to increase a website’s position in the search engine results pages (SERPs). The reason off-page SEO is so crucial to SERPs ranking is that Google uses links throughout the Internet as a way to understand how authoritative your site is. Build Relationships with Industry Webmasters.

SEO 136
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How to Build Traffic Generating Links

Sharpspring

Link building is still a great way to climb your way to the top of a SERP, but you can’t forget that generating traffic should still be a focus, especially now that Google algorithms are changing to help link building succeed only when natural (more on this later). They send relevant readers to your website and help you generate that traffic.

Traffic 125
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What Is Domain Authority? 6 Tips How to Increase Domain Authority in 2024

Optinmonster

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). SEO Strategy Planning : A higher DA score suggests a greater likelihood of ranking higher in SERP results, which can lead to increased organic traffic. What Is Domain Authority?

Domain 98
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Guide to 301 Redirects in SEO

seo.co

There are many “ranking factors” to consider, but one of the most important is PageRank. PageRank is an objective evaluation of a website’s trustworthiness, evaluated based on the quantity and quality of links pointing to that site. The more links you have, and the better those links are, the higher your PageRank will be.

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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

Domain authority is not a metric that Google uses when compiling their ranking order for the SERPs, but it is a gauge of how well you can expect to perform against your competitors. PageRank assigns a score to each web page based on the number and quality of links pointing to it. Google notices this.