Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. There were also many celebrities and thought leaders presenting individual tracks on specific topics such as copywriting, split testing, virtual reality, artificial intelligence, content marketing, influencer marketing as well as channel specific tracks on Facebook, Instagram, Twitter, LinkedIn, YouTube, podcasts, Pinterest, Snapchat and live video.
HOT TOPICS
We were really interested in seeing which topics received the most attention at #SMMW17, so we analysed over 61K tweets and blogs from 25th February – 27th March 2017 mentioning the keywords SMMW17 OR SMMW2017 OR “SMMW 2017” OR “SMMW 17” OR “SMMW ’17”. We then measured the frequencies of all the words used in conjunction with the keywords and created this Word Cloud in order to provide an accurate gauge of the conversation :
The most frequently mentioned topics at the conference were the official hashtag #SMM17, #TwitterSmarter, #Storyon, influencers, content, #LiveStreaming, Snapchat, Facebook, Instagram and #AI. We decided to delve deeper into these 10 topics and uncover the SMM17 influencers in the context of these 10 most popular topics.
1. TOP #SMMW17 INFLUENCERS
Below is a list of the top 25 influencers discussing #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!
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| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @Mike_Stelzner | Michael A. Stelzner | Social Media Examiner | 100 |
| 2 | @GuyKawasaki | Guy Kawasaki | Canva | 12.43 |
| 3 | @ChrisDucker | Chris Ducker | Youpreneur | 9.49 |
| 4 | @cspenn | Christopher Penn | SHIFT Communications | 8.8 |
| 5 | @leeodden | Lee Odden | TopRank Marketing | 7.76 |
| 6 | @jaybaer | Jay Baer | Convince & Convert | 6.91 |
| 7 | @RebekahRadice | Rebekah Radice | Post Planner | 6.17 |
| 8 | @MariSmith | Mari Smith Ⓜ️ | 6.42 | |
| 9 | @MadalynSklar | Madalyn Sklar 🚀 | Madalyn Sklar | 5.75 |
| 10 | @NealSchaffer | Neal Schaffer | Maximize Your Social | 6.53 |
| 11 | @iSocialFanz | Brian Fanzo 😎 | Social-Fanz | 5.6 |
| 12 | @JoePulizzi | Joe Pulizzi | Content Marketing | 6.16 |
| 13 | @markwschaefer | Mark Schaefer | Schaefer Marketing Solutions | 4.71 |
| 14 | @kimgarst | Kim Garst | Boom! Social | 4.79 |
| 15 | @PegFitzpatrick | Peg Fitzpatrick ✨ | Kreussler Inc. | 4.5 |
| 16 | @AndrewAndPete | Andrew and Pete 🙊🙈 | Andrew and Pete! | 5.17 |
| 17 | @chrisbrogan | Chris Brogan | Owner Media Group | 4.74 |
| 18 | @dgingiss | Dan Gingiss | Humana | 4.19 |
| 19 | @sandy_carter | sandy carter | Sandy Carter | 4.6 |
| 20 | @bryankramer | Bryan Kramer | PureMatter | 5.18 |
| 21 | @joelcomm | Joel Comm | Joel Comm | 5.1 |
| 22 | @ryanfoland | Ryan Foland #SMMW17 | Influence Tree | 4.36 |
| 23 | @IanCleary | Ian Cleary | RazorSocial | 4.2 |
| 24 | @Phil_Mershon | Phil Mershon | Social Media Examiner | 4.55 |
| 25 | @larrykim | Larry Kim | WordStream | 3.94 |
2. TOP #TWITTER INFLUENCERS
Below is a list of the top 25 influencers discussing #Twitter at #SMMW17.
| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @AndrewAndPete | Andrew and Pete 🙊🙈 | Andrew and Pete! | 100 |
| 2 | @MadalynSklar | Madalyn Sklar 🚀 | Madalyn Sklar | 73.8 |
| 3 | @sandy_carter | sandy carter | Sandy Carter | 60.88 |
| 4 | @Texasholly | Holly Homer | Kids Activities Blog | 30.17 |
| 5 | @RebekahRadice | Rebekah Radice | Post Planner | 29.9 |
| 6 | @AdeldMeyer | Adel de Meyer | Adeldemeyer.com | 29.77 |
| 7 | @clumsytraveler | The Clumsy Traveler | The Clumsy Traveler | 18.95 |
| 8 | @Spiderworking | Amanda Webb | Spiderworking.com | 18.17 |
| 9 | @iagdotme | Ian Anderson Gray | Select Performers Internet Solutions | 17.92 |
| 10 | @MariSmith | Mari Smith Ⓜ️ | 14.56 | |
| 11 | @aiaddysonzhang | Ai Zhang 🔥 | Stockton University | 14.3 |
| 12 | @carlosgil83 | Carlos Gil | BMC Software | 12.6 |
| 13 | @KrisGillentine | Kristy Gillentine | Drive West Communications | 12.04 |
| 14 | @jayacunzo | Jay Acunzo 💡 | Unthinkable Podcast | 12.02 |
| 15 | @Brian_G_Peters | Brian Peters ✈️🌎 | Buffer | 11.54 |
| 16 | @NealSchaffer | Neal Schaffer | Maximize Your Social | 10.29 |
| 17 | @ryanfoland | Ryan Foland GingerMC | Influence Tree | 8.84 |
| 18 | @dgingiss | Dan Gingiss | Humana | 8.69 |
| 19 | @JuliaBramble | Julia Bramble | BrambleBuzz | 8.39 |
| 20 | @ErikJFisher | Erik Fisher | Social Media Examiner | 8.1 |
| 21 | @lilachbullock | Lilach Bullock | Lilach Bullock | 8.1 |
| 22 | @StonehamPress | Tim @ Stoneham Press | Stoneham Press Ltd | 8.02 |
| 23 | @DustinWStout | Dustin W. Stout | Warfare Plugins | 7.93 |
| 24 | @vincenzolandino | V. Michele Landino | Aftermarq | 7.69 |
| 25 | @ryan_a_bell | Ryan at IntelContent | VRScout | 7.52 |
3. TOP STORY TELLING INFLUENCERS
Below is a list of the top 25 influencers discussing story telling at #SMMW17.
| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @ParkHowell | Park Howell | Business of Story | 100 |
| 2 | @FinalCutKing | Zach King | FinalCutKing.com | 99.78 |
| 3 | @sandy_carter | sandy carter | Sandy Carter | 69.81 |
| 4 | @iSocialFanz | Brian Fanzo 😎 | Social-Fanz | 44.05 |
| 5 | @MariSmith | Mari Smith Ⓜ️ | 42.99 | |
| 6 | @ryanfoland | Ryan Foland #SMMW17 | Influence Tree | 25.95 |
| 7 | @ChrisStrub | Chris Strub | teamstrub.com | 24.72 |
| 8 | @cspenn | Christopher Penn | SHIFT Communications | 22.19 |
| 9 | @NiklasMyhr | Niklas Myhr, Ph.D. | Chapman University | 16.13 |
| 10 | @carlosgil83 | Carlos Gil | BMC Software | 14.7 |
| 11 | @SunGroupWP | #WinnieSun ☀️ | Winnie Sun | 12.67 |
| 12 | @rachelloumiller | Rachel Miller | iSocialFanz | 11.8 |
| 13 | @michaelgass | Michael Gass | Fuel Lines Business Development | 11.64 |
| 14 | @RobRe62 | Roberto Re | Independent | 11.38 |
| 15 | @mcjsbusiness | Michael Griffiths | Referral Marketing Guru | 11.08 |
| 16 | @annemccoll | Anne McColl | The Best D@mn Copywriter | 10.6 |
| 17 | @jeremypmurphy | Jeremy Murphy | runninggrooveshark.com | 9.64 |
| 18 | @NickyKriel | Nicky Kriel | Nicky Kriel Social Media | 9.53 |
| 19 | @JedRecord | Jed Record | Alivant | 9.46 |
| 20 | @Coolz0r | Miel Van Opstal | WaveLab | 9.38 |
| 21 | @FuelLines | Ashley Cox | Fuel Lines Business Development | 9.37 |
| 22 | @CathyHackl | Cathy Hackl | Future Lighthouse | 9.16 |
| 23 | @DustinWStout | Dustin W. Stout | Warfare Plugins | 9.03 |
| 24 | @HectorFHdez | Hector Hernandez | soportepro.com | 8.56 |
| 25 | @NikkiFica | Nikki Fica | Social Media Facelift | 7.31 |
4. TOP INFLUENCER MARKETING INFLUENCERS
Below is a list of the top 25 influencers discussing influencer marketing at #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!
DOWNLOAD THE FULL REPORT
| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @leeodden | Lee Odden | TopRank Marketing | 100 |
| 2 | @bryankramer | Bryan Kramer | PureMatter | 77.98 |
| 3 | @martinjonesaz | Martin Jones | Cox Communications | 56.2 |
| 4 | @aggiefay | Aggie N-K | Marriott International | 43.17 |
| 5 | @GuyKawasaki | Guy Kawasaki | Canva | 31.48 |
| 6 | @NealSchaffer | Neal Schaffer | Maximize Your Social | 28.6 |
| 7 | @MariSmith | Mari Smith Ⓜ️ | 24.17 | |
| 8 | @kimgarst | Kim Garst | Boom! Social | 23.84 |
| 9 | @JoshuaJHager | Joshua Hager | joshuajhager.com | 23.13 |
| 10 | @RebekahRadice | Rebekah Radice | Post Planner | 21.99 |
| 11 | @iSocialFanz | Brian Fanzo 😎 | Social-Fanz | 21.7 |
| 12 | @markwschaefer | Mark Schaefer | Schaefer Marketing Solutions | 19.54 |
| 13 | @WilliamsTim | Tim Williams | Onalytica | 18.5 |
| 14 | @cspenn | Christopher Penn | SHIFT Communications | 17.95 |
| 15 | @MarketingProfs | Ann Handley | MarketingProfs | 17.94 |
| 16 | @kokasexton | Koka Sexton | Hootsuite | 14.79 |
| 17 | @MarshaCollier | Marsha Collier | The Collier Company | 12.41 |
| 18 | @EricLMitchell | Eric Mitchell 🇺🇸 | LifeFlip Media | 11.76 |
| 19 | @rachelloumiller | Rachel Miller | iSocialFanz | 11.56 |
| 20 | @MadalynSklar | Madalyn Sklar 🚀 | Madalyn Sklar | 11.54 |
| 21 | @ducttape | John Jantsch | Duct Tape Marketing | 11.46 |
| 22 | @Steveology | Steve Farnsworth | The Steveology Group | 10.82 |
| 23 | @joshelledge | Josh Elledge | SavingsAngel | 10.7 |
| 24 | @ryanfoland | Ryan Foland #SMMW17 | Influence Tree | 10.1 |
| 25 | @carlosgil83 | Carlos Gil | BMC Software | 9.85 |
5. TOP CONTENT MARKETING INFLUENCERS
Below is a list of the top 25 influencers discussing content marketing at #SMMW17.
| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @NealSchaffer | Neal Schaffer | Maximize Your Social | 100 |
| 2 | @dgingiss | Dan Gingiss | Humana | 77.15 |
| 3 | @leeodden | Lee Odden | TopRank Marketing | 68.68 |
| 4 | @sandy_carter | sandy carter | Sandy Carter | 31.97 |
| 5 | @evankirstel | Evan Kirstel | EvanKirstel.com | 29.93 |
| 6 | @cspenn | Christopher Penn | SHIFT Communications | 27.89 |
| 7 | @mcjsbusiness | Michael Griffiths | Referral Marketing Guru | 20.72 |
| 8 | @vincenzolandino | V. Michele Landino | Aftermarq | 20 |
| 9 | @ChristinKardos | Christin Kardos | Convince & Convert | 18.96 |
| 10 | @perlajones | perlajones | alt. Media Marketing | 17.57 |
| 11 | @CelesteBowden | Celeste Bowden | CMB Marketing Solutions | 17.49 |
| 12 | @NavneetSau | Navneet Sau | Navneet Sau | 17.31 |
| 13 | @tejones | Todd E. Jones | Grafixcat Media | 17.14 |
| 14 | @HectorFHdez | Hector Hernandez | soportepro.com | 16.9 |
| 15 | @cshasarrived | Courtney Smith | PureMatter | 16.78 |
| 16 | @timschmoyer | Tim Schmoyer | Video Creators | 16.48 |
| 17 | @kylenekaelin | Kylene Kaelin | Newland Real Estate Group | 15.75 |
| 18 | @AnaLuciaNovak | Ana Lucia Novak | Social Ana Social Media | 15.55 |
| 19 | @olgamizrahi | Olga Mizrahi | ChunkofChange.com | 15.44 |
| 20 | @annemccoll | Anne McColl | The Best D@mn Copywriter | 14.86 |
| 21 | @DeniseWakeman | Denise Wakeman ✈️ | DeniseWakeman.com | 14.63 |
| 22 | @Texasholly | Holly Homer | Kids Activities Blog | 14.59 |
| 23 | @NoteworthyWifey | Amy Noteworthy | curationsuite.com | 13.86 |
| 24 | @TweetsFromPawan | Pawan Deshpande | Curata | 13.68 |
| 25 | @HeatherMayumi | Heather Hurley | GT Nexus | 13.58 |
MAPPING THE COMMUNITY
Below you can see a network map of the online #SMMW17 conversation. This map was created with our Influencer Relationship Management software (IRM). Be sure to click on the map to enjoy the full size network diagram in greater detail.
6. TOP LIVE STREAMING INFLUENCERS
Below is a list of the top 25 influencers discussing live streaming at #SMMW17. If you want to see who ranks from 1-50 be sure to download the full report by clicking the download button below!
DOWNLOAD THE FULL REPORT
| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @joelcomm | joelcomm | Joel Comm | 100 |
| 2 | @iSocialFanz | iSocialFanz | Social-Fanz | 65.37 |
| 3 | @kimgarst | kimgarst | Boom! Social | 55.1 |
| 4 | @1AlexKhan | 1AlexKhan | Attractive Media GmbH | 29.46 |
| 5 | @ARKON_MOUNTS | ARKON_MOUNTS | Arkon Resources, Inc | 27.75 |
| 6 | @jaybaer | jaybaer | Convince & Convert | 20.26 |
| 7 | @LuriaPetrucci | LuriaPetrucci | Live Streaming Pros | 18.75 |
| 8 | @Ursula_Ringham | Ursula_Ringham | SAP | 18.42 |
| 9 | @jeffsheehan | jeffsheehan | IBM | 17.64 |
| 10 | @ArkonVP | ArkonVP | Arkon Resources, Inc | 14.99 |
| 11 | @TheSarahMoore | TheSarahMoore | Eleven Lights Media | 12.69 |
| 12 | @cspenn | cspenn | SHIFT Communications | 12.45 |
| 13 | @iDigitalCop | iDigitalCop | Montebello PD | 12.31 |
| 14 | @ChristinKardos | ChristinKardos | Convince & Convert | 12.01 |
| 15 | @ParkHowell | ParkHowell | Business of Story | 11.65 |
| 16 | @JedRecord | JedRecord | Alivant | 11.48 |
| 17 | @ChocolateJohnny | ChocolateJohnny | Perfection Chocolates & Sweets | 9.86 |
| 18 | @rachelloumiller | rachelloumiller | iSocialFanz | 9.17 |
| 19 | @ryanfoland | ryanfoland | Influence Tree | 8.21 |
| 20 | @ryan_a_bell | ryan_a_bell | VRScout | 7.7 |
| 21 | @NitishDhiman | NitishDhiman | Sydney Digital Marketing | 7.51 |
| 22 | @ChrisStrub | ChrisStrub | teamstrub.com | 7.2 |
| 23 | @IanGertler | IanGertler | Symplegades Inc. | 7.18 |
| 24 | @dgingiss | dgingiss | Humana | 7.06 |
| 25 | @BradFriedman | BradFriedman | The Friedman Group | 6.8 |
7. TOP SNAPCHAT INFLUENCERS
Below is a list of the top 25 influencers discussing #SnapChat at #SMMW17.
| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @joelprice | Joel Price #SMMW17 | San Diego Chargers | 100 |
| 2 | @carlosgil83 | Carlos Gil | BMC Software | 82.46 |
| 3 | @nickcicero | Nick Cicero | Delmondo | 72.21 |
| 4 | @shanda | Shanda | ELVN Digital | 71.86 |
| 5 | @iamlaurelsu | Laurel Su | DocuSign | 68.54 |
| 6 | @KrisGillentine | Kristy Gillentine | Drive West Communications | 47.82 |
| 7 | @MadalynSklar | Madalyn Sklar 🚀 | Madalyn Sklar | 43.45 |
| 8 | @ShaunAyala | Shaun Ayala | Best Buy | 38.32 |
| 9 | @JoePulizzi | Joe Pulizzi | Content Marketing | 38.12 |
| 10 | @ChrisStrub | Chris Strub | teamstrub.com | 37.91 |
| 11 | @cspenn | Christopher Penn | SHIFT Communications | 24.61 |
| 12 | @iSocialFanz | Brian Fanzo 😎 | Social-Fanz | 22.71 |
| 13 | @ChristinKardos | Christin Kardos | Convince & Convert | 22.63 |
| 14 | @Steveology | Steve Farnsworth | The Steveology Group | 22.4 |
| 15 | @aiaddysonzhang | Ai Zhang 🔥 | Stockton University | 20.96 |
| 16 | @CoachLaura | Laura Rubinstein | Transform Today | 19.48 |
| 17 | @KeithKeller | Keith Keller | MAGIC MELBOURNIANS | 18.35 |
| 18 | @rachelloumiller | Rachel Miller | iSocialFanz | 15.98 |
| 19 | @ryanfoland | Ryan Foland GingerMC | Influence Tree | 15.63 |
| 20 | @dbreakenridge | Deirdre Breakenridge | Pure Performance Communications | 15.22 |
| 21 | @caitlinangeloff | Caitlin Angeloff | DocuSign | 15.01 |
| 22 | @JedRecord | Jed Record | Alivant | 14.88 |
| 23 | @JimMacLeod | Jim MacLeod | Extreme Networks | 14.36 |
| 24 | @alvinlindsay21 | Alvin Lindsay | hatethejob.co.uk | 13.28 |
| 25 | @ChocolateJohnny | John Kapos #smmw17 | Perfection Chocolates & Sweets | 13.26 |
8. TOP FACEBOOK INFLUENCERS
Below is a list of the top 25 influencers discussing Facebook at #SMMW17
| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @MariSmith | Mari Smith Ⓜ️ | 100 | |
| 2 | @AndreaVahl | AndreaVahl | Andrea Vahl | 36.66 |
| 3 | @deliveringwow | Dr. Anissa Holmes | Delivering Wow | 31.46 |
| 4 | @sandy_carter | sandy carter | Sandy Carter | 27.53 |
| 5 | @larrykim | Larry Kim | WordStream | 20.68 |
| 6 | @cspenn | Christopher Penn | SHIFT Communications | 16.71 |
| 7 | @jeffsheehan | Jeff Sheehan | IBM | 16.15 |
| 8 | @vincenzolandino | V. Michele Landino | Aftermarq | 15.78 |
| 9 | @leeodden | Lee Odden | TopRank Marketing | 14.36 |
| 10 | @iSocialFanz | Brian Fanzo 😎 | Social-Fanz | 13.4 |
| 11 | @ScottMonty | Scott Monty | Brain+Trust Partners | 12.74 |
| 12 | @coralynnyoga | CL Hazzy | 0 | 12.03 |
| 13 | @annemccoll | Anne McColl | The Best D@mn Copywriter | 11.89 |
| 14 | @NickyKriel | Nicky Kriel | Nicky Kriel Social Media | 11.13 |
| 15 | @JedRecord | Jed Record | Alivant | 11.03 |
| 16 | @MelonieDodaro | Melonie Dodaro | Top Dog Social Media | 10.7 |
| 17 | @GrowMap | Gail Gardner | GrowMap.com | 10.46 |
| 18 | @carlosgil83 | Carlos Gil | BMC Software | 10.39 |
| 19 | @RobRe62 | Roberto Re | Independent | 9.94 |
| 20 | @ryanfoland | Ryan Foland GingerMC | Influence Tree | 9.68 |
| 21 | @startupprincess | Startup Princess | Speakmichelle.com | 9.23 |
| 22 | @SnowinRI | Timothy Snow | PicsArt | 9.11 |
| 23 | @TheMikeEllis | Mike Ellis | Kxly Radio Group | 8.91 |
| 24 | @BillNigh | Bill Nigh | Change Healthcare | 8.55 |
| 25 | @shellkillebrew | Michelle Killebrew | Fisher Investments | 8.22 |
9. TOP INSTAGRAM INFLUENCERS
Below is a list of the top 25 influencers discussing Instagram at #SMMW17
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| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @PegFitzpatrick | Peg Fitzpatrick ✨ | Chapman University | 100 |
| 2 | @SueBZimmerman | ★TheInstagramExpert★ | Chapman University | 50.4 |
| 3 | @jenns_trends | Jenn Herman | Duct Tape Marketing | 36.9 |
| 4 | @alisammeredith | Alisa Meredith | Alisa Meredith Marketing | 28.85 |
| 5 | @GuyKawasaki | Guy Kawasaki | Duct Tape Marketing | 27.8 |
| 6 | @MariSmith | Mari Smith Ⓜ️ | BMC Software | 25.57 |
| 7 | @ryanfoland | Ryan Foland GingerMC | Chapman University | 23.91 |
| 8 | @leeodden | Lee Odden | BMC Software | 17.27 |
| 9 | @sandy_carter | sandy carter | Chapman University | 17.05 |
| 10 | @marketingbykat | Katharine McMahon | BMC Software | 16.22 |
| 11 | @JoePulizzi | Joe Pulizzi | Duct Tape Marketing | 16.19 |
| 12 | @CelesteBowden | Celeste Bowden | CMB Marketing Solutions | 16.15 |
| 13 | @ArkonVP | Aaron Roth | Arkon.com | 15.57 |
| 14 | @kylenekaelin | Kylene Kaelin | BMC Software | 12.6 |
| 15 | @kathyklotzguest | Kathy Klotz-Guest | BMC Software | 12.55 |
| 16 | @cspenn | Christopher Penn | Marriott International | 11.96 |
| 17 | @evankirstel | Evan Kirstel | Duct Tape Marketing | 11.2 |
| 18 | @carlosgil83 | Carlos Gil | BMCSoftware | 10.43 |
| 19 | @dgingiss | Dan Gingiss | Marriott International | 8.81 |
| 20 | @vincenzolandino | V. Michele Landino | Flip Cat Consulting | 8.36 |
| 21 | @rachelloumiller | Rachel Miller | Chapman University | 8.23 |
| 22 | @suzimcc | Suzi McCarthy | NYU SPS | 7.73 |
| 23 | @NickyKriel | Nicky Kriel | BMC Software | 7.58 |
| 24 | @JimMacLeod | Jim MacLeod | Duct Tape Marketing | 7.24 |
| 25 | @SunGroupWP | #WinnieSun ☀️ | Winnie Sun | 6.96 |
10. TOP #AI INFLUENCERS
Below is a list of the top 25 influencers discussing #AI at #SMMW17
| Rank | Twitter Handle | Name | Company | Influencer Score |
|---|---|---|---|---|
| 1 | @cspenn | Christopher Penn | SHIFT Communications | 100 |
| 2 | @sandy_carter | sandy carter | Sandy Carter | 86.92 |
| 3 | @bryankramer | Bryan Kramer | PureMatter | 79.24 |
| 4 | @ccarfi | christopher carfi | GoDaddy | 37.49 |
| 5 | @evansdanielj | Dan Evans | USAA | 33.45 |
| 6 | @NealSchaffer | Neal Schaffer | Maximize Your Social | 19.82 |
| 7 | @annemccoll | Anne McColl | The Best D@mn Copywriter | 18.55 |
| 8 | @TamaraMcCleary | Tamara McCleary | Thulium | 15.83 |
| 9 | @shelleyrostlund | Shelley Röstlund | Social Intelligence | 14.67 |
| 10 | @startupprincess | Startup Princess | Speakmichelle.com | 13.14 |
| 11 | @JoshuaJHager | Joshua Hager | joshuajhager.com | 12.05 |
| 12 | @IanGertler | Ian Gertler ☕️📲 | Symplegades Inc. | 12 |
| 13 | @stephnissen_ | Steph Nissen | Atomic Revenue | 11.82 |
| 14 | @ryanfoland | Ryan Foland GingerMC | Influence Tree | 11.38 |
| 15 | @SunGroupWP | #WinnieSun ☀️ | Winnie Sun | 11.24 |
| 16 | @dbreakenridge | Deirdre Breakenridge | Pure Performance Communications | 11.03 |
| 17 | @NickyKriel | Nicky Kriel | Nicky Kriel Social Media | 10.86 |
| 18 | @Sameerpeace | Sameer Ahmed Khan | Social Champ | 10.32 |
| 19 | @dgingiss | Dan Gingiss | Humana | 10.06 |
| 20 | @bernieborges | Bernie Borges | Find and Convert | 9.73 |
| 21 | @iRossBrand | Ross Brand | Livestream Universe | 9.67 |
| 22 | @MassimoPetrucci | Massimo Petrucci | Massimo Petrucci S.r.l. | 9.39 |
| 23 | @JedRecord | Jed Record | Alivant | 9.1 |
| 24 | @cshasarrived | Courtney Smith | PureMatter | 8.79 |
| 25 | @FlipCatLLC | Teresa Martin | Flip Cat Consulting | 8.74 |
At Onalytica we love building these lists and want to give back to our loyal readers as much as we can. If you’re interested in other topics (such as Virtual Reality, Digital Health, Digital Marketing) be sure to have a gander on our blog or why not propose some topics to us on twitter?
Effective influencer marketing starts with identifying relevant influencers for your brand. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 500K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Our software enables you to identify influencers by topic, demographic or content and includes real-time tracking and measurement reporting to scale your influencer relations.
Disclaimer: As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The brands and individuals listed are undoubtedly influential when it comes to driving discussion around Social Media Marketing.
The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. These calculations also take into account a user’s relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists). If you want to learn more, please read our article that outlines influencer identification.
TAGS
#SMMW17
HOT TOPICS AND TOP INFLUENCERS
Download this free report which reveals the top influencers and brands at #SMMW17