Webbiquity

OCTOBER 8, 2019

The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). One Key Similarity.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

Online Marketing Institute

DECEMBER 9, 2009

Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. 've always been a sucker for case studies and white papers. I need to implement them. Thanks for sharing. smobot Good post. You can preview it at our website [link] if you wish. jamesgalt Nice article.I've

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Marketing Insider Group

JANUARY 2, 2013

Infographics are easy to consume, but customers will read long articles and white papers as long as they are interesting and helpful. Social media can be used to turn a B2B transaction into a P2P relationship. Maximize your content: Create good content and turn it into a white paper, then take chunks and make them blog posts.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Heinz Marketing

JULY 16, 2018

I’ve heard it described as P2P, people to people. Just as there may be a lot more people that are interested in engaging through chat, which there clearly are, given the circumstance, you might still want to just be sent information, registering, get a white paper or download or a webinar may still be part of the mix.

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40