Oktopost
APRIL 8, 2021
P2P over B2B. Grant Klein, another Oktopost Customer Success Manager, says: “I bring this up on all of my advocate training calls – they are the ones humanizing the brand and putting the face behind the company.” And what better way to keep our audience interested than with content?
B2B Digital Marketer
JUNE 17, 2021
Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie Ehm is a former TV host and advertising Creative Director turned training guru. If you want to establish trust with your customer, you must show your true self and keep it real.
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B2B Digital Marketer
MAY 27, 2021
They treat marketing as B2B and B2C, when in reality, it’s B2H (Business to Humans) or P2P (People to People). Andrew has traveled the world extensively including a 10-year stint living and working in Brazil and visiting over 120 other countries where his training led to his unique skill set and his bold and innovative methods.
6sense
AUGUST 29, 2021
We live in a P2P world. After ongoing training and enablement of the 6sense platform, the revenue team was ready to hone in on the power of intent data and predictive analytics. Gated content is dead. We no longer score leads or track MQLs.”. Putting the power of account-based orchestration to work.
KoMarketing Associates
JANUARY 26, 2016
I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). I’ve talked about Quora in multiple presentations, blog posts, and team training. Steal from B2C. Because it’s awesome!
LEADership
SEPTEMBER 15, 2015
The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. Imagine trying to hire and then train reps to go into every country communicating what your brand stands for.
Hubspot
AUGUST 20, 2019
Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. training and leading any volunteers. You can send out links via text or encourage your donors to give through a text message. Individual Event Donations.
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